What Types Of Videos Make The Most Money On Youtube? If you’re looking to create a profitable YouTube channel, knowing which video categories tend to generate the most revenue is key. At money-central.com, we’ll explore the top niches and content formats that can boost your earning potential, focusing on strategic monetization and viewer engagement. Keep reading to discover how to leverage high-CPM niches, optimize your content, and tap into diverse income streams, ensuring your channel thrives in the competitive world of online video.
1. Education and Tutorials
Educational content and tutorials are highly lucrative on YouTube. Many viewers seek to learn new skills or deepen their knowledge on various topics through video tutorials and online courses. This high demand makes education and tutorial channels incredibly profitable.
- How-To Tutorials: These videos provide step-by-step instructions on various tasks, catering to a wide range of interests and skill levels.
- Online Courses: In-depth educational content that offers structured learning experiences.
- General Educational Content: Videos that explore specific topics, providing insights and knowledge to viewers.
Blippi, a prominent educational YouTube channel for children, boasts over 20 million subscribers and consistently garners over 100,000 views per video. According to Social Blade, the channel’s monthly earnings range from $31,000 to $500,000, demonstrating the earning potential in this niche.
Blippi's YouTube channel for kids earning between K and 0K per month
2. Technology Reviews
Are you curious about which tech videos generate the most revenue? Technology review channels are highly profitable due to the constant release of new gadgets and devices. Before investing in technology like phones, tablets, or microphones, consumers often seek out reviews to aid their decision-making.
With the continuous emergence of new tech products, the demand for technology reviews is ever-present, driving millions of views to these channels each month.
Marques Brownlee, a leading tech reviewer on YouTube, has an audience of 19 million subscribers, with his videos consistently attracting millions of views. Social Blade estimates his monthly ad revenue from YouTube to be between $13,600 and $200,000.
Marcus Tech Reviews with millions of views every month
3. Entertainment
Do entertainment videos bring in substantial revenue on YouTube? If you’re passionate about music and entertainment, these niches can be exceptionally profitable on YouTube. Music channels often gain hundreds of thousands of views, and many artists have launched their careers by posting song covers on the platform.
Entertainment encompasses more than just music; it includes entertainment news, challenges, and humorous content.
MrBeast, one of the most prominent YouTubers globally, has over 200 million subscribers and consistently receives over 100 million views per video. His monthly ad revenue is estimated to range from $700,000 to $12 million, highlighting the lucrative potential of entertainment content.
Entertainment niche with potential to make big bucks
4. Food and Cooking
Are food and cooking videos profitable on YouTube? Food and cooking channels enjoy substantial popularity on YouTube. These channels offer a variety of content, including recipe videos, cooking tutorials, food reviews, city food guides, and mukbangs.
Joshua Weissman, a food and cooking enthusiast, has a YouTube channel with over nine million subscribers. His videos garner millions of views, and his monthly earnings are estimated between $10,000 and $170,000.
Food and cooking channels are also extremely popular on YouTube
5. Gaming
Can gaming channels be super profitable on YouTube? Gaming channels can be highly lucrative. Numerous games boast large fan bases eager to watch gameplay and stay updated on game-related news. Popular gaming content includes Let’s Play videos, new game reviews, gaming tutorials, and live streaming.
LilSimsie, a gaming YouTuber who creates content about The Sims 4, has two million subscribers. Her videos attract hundreds of thousands of views, and her monthly earnings range from $2,600 to $42,300.
Gaming YouTube channels can be super profitable
6. Health and Fitness
Is there a high demand for health and fitness videos on YouTube? The health and fitness industry is a booming sector, and this demand extends to YouTube as well. Fitness channels often share workout videos that attract millions of views. Popular health content includes wellness tips, health challenges like 75 Hard, weight loss stories, “What I eat in a day” videos, and supplement routines.
Sanne Vloet, a health and fitness YouTuber, has a channel with over 1.7 million subscribers. Her videos typically receive hundreds of thousands of views, and her monthly earnings range from $400 to $7,500.
Health and fitness content is definitely on YouTube too
7. Personal Finance and Investing
Which personal finance videos are most profitable on YouTube? Personal finance stands out as one of the most lucrative niches on YouTube. Finance YouTubers often report higher CPM (cost-per-thousand views) ad rates compared to other niches. These channels share valuable financial content, including budgeting tips, smart investment strategies, and general financial education advice.
Nischa, a personal finance YouTuber with over a million subscribers, typically receives between 50,000 and 500,000 views per video. Her channel earns between $500 and $9,700 per month, according to Social Blade.
Personal finance is one of the most profitable niches on YouTube
8. Beauty and Fashion
What types of beauty and fashion videos are most lucrative? Beauty and fashion niches are also worth considering for profitability. Beauty channels are highly sought after due to the thriving beauty industry. Consumers often seek beauty-related content like makeup tutorials, product reviews, and first impressions of new products. Fashion content, including clothing hauls, capsule wardrobe tips, and styling advice, also performs well.
Tati, a beauty YouTuber with over eight million subscribers, typically receives at least 100,000 views per video. Her monthly earnings range from $300 to $5,700.
Beauty and fashion are other profitable niches that you might want to consider
9. DIY and Crafts
Do DIY and craft videos attract a profitable audience? DIY and craft content is highly engaging, making it one of the most profitable niches on YouTube. Popular craft content includes tutorials, project ideas, fun craft challenges, and craft tips. Many DIY channels specialize further, focusing on sewing, knitting, or home decor.
The Sorry Girls, a Canadian group specializing in DIY and craft content for home improvement and design, have over two million subscribers. Their videos typically receive over 200,000 views, and their monthly earnings range from $1,100 to $18,000.
DIY and craft content which is why it’s one of the most profitable niches on YouTube
10. Travel and Vlogs
Which travel videos generate the most income on YouTube? Travel channels are quite profitable, featuring content such as travel guides, destination reviews, and safe/budget travel tips. Simple travel vlogs are also common. These videos provide valuable information for those curious about traveling or planning their next destination.
Daily vlogs are another popular and profitable niche. Successful vlog content is engaging and unique, showcasing your authentic personality and views.
Emma Chamberlain, a successful vlogger with over 12 million subscribers, receives millions of views per video. Her monthly ad revenue ranges from $500 to $9,300.
Travel YouTube channels are also very profitable
11. Pets and Animals
Are pet and animal videos profitable on YouTube? Animal and pet videos are widely popular. Profitable animal content includes funny pet videos, pet care guides, educational animal videos, and pet product reviews. Many prospective pet owners seek advice from pet channels, and many viewers are simply curious about the animal kingdom.
Paul Cuffaro, an animal enthusiast with over two million YouTube subscribers, garners over 200,000 views per animal video. His monthly earnings range from $2,800 to $45,000.
Animal and pet videos, profitable animal content
12. Real Estate
How much money can real estate channels make on YouTube? Real estate channels are very popular; YouTube is ideal for showcasing beautiful homes. Besides property tours, popular real estate content includes real estate advice, market analysis, and personal real estate stories, all capable of attracting hundreds of thousands of views.
Graham Stephan, a real estate and personal finance YouTuber with nearly five million subscribers, receives over 200,000 views per video. His monthly earnings exceed $100,000.
Real estate YouTube channels, YouTube is the perfect medium to show off beautiful homes
13. Parenting and Family
Are parenting and family channels successful on YouTube? Parenting channels are performing well on YouTube. Viewers often seek videos about parenting tips, child development advice, and heartwarming family vlogs.
The Trench Family shares fun family vlogs and challenges with their 8.8 million subscribers. Their popular videos receive over a million views, and their monthly earnings range from $73,000 to $1.2 million.
Parenting YouTube channels are doing very well on the platform
14. Product Reviews and Unboxings
What revenue potential do unboxing videos have on YouTube? Unboxing videos, product comparisons, and reviews are highly profitable on YouTube. The largest unboxing channels receive millions of views per video. Consumers are always eager to learn more about products, and YouTube is an excellent platform for showcasing every detail.
Hope Scope’s channel, featuring product hauls, reviews, and unboxings, has over four million subscribers. Her videos receive millions of views, and her monthly earnings range from $7,300 to $124,000.
Product comparisons and reviews are extremely profitable on YouTube
15. Motivation and Self-Improvement
Which self-improvement videos are popular and profitable? Motivational speeches, self-help tips, and personal development content perform well on YouTube. This genre appeals to a broad audience. Profitable self-improvement content includes personal success stories, productivity tips, and discussions on spirituality.
Motivational channels like Ali Abdaal are thriving on the platform. Ali has over five million subscribers, with most of his videos receiving at least 200,000 views.
Ali reports earning $27,000 in passive income weekly and total business income of over $4.5 million in 2021.
Motivational speeches, do very well on YouTube
16. Automotive
Are automotive channels profitable on YouTube? People enjoy seeing nice things, including cars. Automotive channels sharing car reviews, maintenance tips, and automotive news perform exceptionally well. If you are interested in cars, this could be a rewarding niche.
Cleetus McFarland has a YouTube channel dedicated to all things cars. With over three million subscribers, his videos consistently receive over a million views. His monthly earnings range from $7,500 to $119,000.
Automotive YouTube channels car content such as car reviews, doing super well on the platform
17. Photography and Videography
What type of photography and videography videos generate high revenue? Photography channels perform well on YouTube due to the significant interest in learning photography and videography. YouTube is an ideal platform for teaching these skills. Popular videography and photography content includes tutorials, gear reviews, and creative tips for enhancing photos and videos.
Peter McKinnon, a prominent photography YouTuber with over five million subscribers, typically receives over 200,000 views per video. His monthly earnings range from $300 to $6,000.
Photography YouTube channels learning photography and videography, YouTube is a great platform to teach people a skill
18. Home Improvement and Gardening
Are home improvement and gardening channels profitable? DIY home projects, gardening tips, and renovation ideas thrive on YouTube. The enthusiasm for home improvement has transitioned from television to YouTube, with home improvement channels attracting hundreds of thousands of views. If you are passionate about renovation or gardening, consider creating YouTube videos about your interests.
Garden Answer is a successful example of a profitable gardening channel on YouTube. With 1.9 million subscribers, each video typically receives over 150,000 views. Their monthly earnings range from $1,600 to $26,000.
DIY home projects, gardening tips, and renovation ideas are blooming on YouTube
19. Mental Health and Wellness
What earning potential exists for mental health and wellness channels? Mental health and wellness channels can have significant earning potential on YouTube. The rise of the wellness industry is mirrored on YouTube, with content like mindfulness tips and wellness routines receiving thousands of views.
Therapy in a Nutshell, created by licensed therapist Emma McAdam, has over a million subscribers and receives thousands of views per video. Her monthly earnings range from $6,000 to $10,000.
Mental health YouTube channels platform
20. Sports and Fitness
Can sports and fitness channels be profitable on YouTube? Sports and fitness is a lucrative niche on YouTube. Sports channels sharing and discussing sports news are popular and can gain significant traction by covering relevant stories. Workout routines and fitness challenges also attract viewers, making YouTube a great platform for personal trainers or fitness enthusiasts.
Goal 90, a YouTube channel dedicated to football, has over 300,000 subscribers and receives thousands of views per video. Their monthly earnings range from $600 to $7,200.
Sports and fitness fan? Well, then, you’ll be glad to hear that it’s a very profitable niche on YouTube
21. Science and Technology
Which science and technology videos attract viewers and advertisers? Science and technology niches are highly valuable. Science channels featuring experiments and educational content are popular across all age groups.
Science Max, covering a wide array of science topics and experiments, has over 300,000 subscribers and receives thousands of views per video. His monthly earnings range from $200 to $4,500.
Science and technology niches. Science YouTube channels valuable and popular amongst all age groups
FAQs about YouTube Niches
1. How Should I Choose a Niche If I’m Interested in Multiple Areas (e.g., Tech and Personal Finance)?
Prioritize niches where your enthusiasm, audience demand, and monetization potential converge. You can also blend niches, such as “tech for budgeting” or “financial tools for gamers,” to create a distinctive angle. This strategy ensures your content stands out while catering to specific viewer needs.
2. How Can Teachable Complement a YouTube Channel to Boost Income Beyond Ad Revenue?
Teachable enables creators to monetize their expertise by selling online courses, memberships, or digital products directly to their YouTube audience. For instance, a fitness YouTuber could offer workout plans or nutrition guides via Teachable, thereby diversifying income streams beyond YouTube ads and sponsorships.
3. Are Niches Like Tech Reviews or Beauty Oversaturated? How Can a New Creator Compete?
While these niches are competitive, focusing on a narrower segment, such as budget tech for students or sustainable beauty products, can help. Emphasize unique storytelling, extensive expertise, or interactive content like polls and Q&A sessions to distinguish your channel.
4. Besides YouTube Ads, What Other Revenue Streams Work Well in These Niches?
Affiliate marketing, sponsored content, merchandise, and selling digital products like courses and eBooks via platforms such as Teachable are all effective. For example, a DIY channel could partner with craft supply brands or offer exclusive project templates for sale.
5. How Specific Should My Niche Be? Is “Tech Reviews” Too Broad?
Refining your focus, such as concentrating on smartphone reviews for photographers or budget gaming PCs, helps attract a dedicated audience. Creators like Marques Brownlee began broadly but now dominate specific tech segments.
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