Roku’s revenue generation primarily stems from its platform segment, showcasing diverse financial strategies. At money-central.com, we’ll dissect how Roku leverages digital advertising, streaming service distribution, and device sales to maximize revenue. Dive in to understand Roku’s financials, market position, and how it capitalizes on the evolving streaming landscape.
1. What Is Roku’s Business Model?
Roku operates with a dual-pronged business model, focusing on both hardware and software to maximize revenue. Primarily, Roku generates revenue through its platform segment, which includes digital advertising, streaming service distribution, and branded channel buttons on remote controls. Roku also earns from the sale of streaming devices, smart home products, and licensing agreements. This multifaceted approach allows Roku to capitalize on various aspects of the streaming ecosystem.
Elaborating on this business model, Roku aims to connect viewers, content partners, and advertisers within a unified TV streaming platform. This is supported by three core directives: expanding its user base (active accounts), enhancing user engagement (hours streamed), and increasing monetization (revenue per user). Let’s explore each of these components in more detail.
Expanding User Base (Active Accounts)
Roku continuously seeks to grow the number of active accounts on its platform. The more users Roku has, the more attractive it becomes to advertisers and content providers. Strategies to increase active accounts include:
- Partnerships with TV Manufacturers: Roku partners with TV manufacturers to integrate the Roku operating system directly into smart TVs. This gives consumers an easy and seamless entry point into the Roku ecosystem.
- Affordable Streaming Devices: Roku offers a range of streaming devices at various price points, making it accessible to a wide range of consumers.
- Promotional Offers: Roku frequently runs promotions and offers to attract new users, such as bundled subscriptions or discounted hardware.
Enhancing User Engagement (Hours Streamed)
Roku focuses on keeping users engaged and watching content on its platform. Higher engagement translates to more opportunities for advertising and subscription revenue. Engagement strategies include:
- Content Variety: Roku offers access to thousands of channels and streaming services, ensuring there’s always something for everyone to watch.
- Personalized Recommendations: Roku uses algorithms to provide personalized content recommendations, making it easier for users to discover new shows and movies they’ll enjoy.
- User-Friendly Interface: Roku’s interface is designed to be simple and intuitive, making it easy for users to find and watch content.
Increasing Monetization (Revenue Per User)
Roku aims to increase the amount of revenue it generates from each user on its platform. Monetization strategies include:
- Digital Advertising: Roku sells advertising space on its platform to brands and content providers.
- Streaming Service Distribution: Roku earns a percentage of subscription and transaction revenue from streaming services offered on its platform.
- Premium Subscriptions: Roku offers its own premium subscription services, such as The Roku Channel Premium Subscriptions, which provide access to additional content.
- Branded Channel Buttons: Roku sells branded channel buttons on its remote controls, providing additional revenue.
This comprehensive business model enables Roku to generate revenue from multiple sources, making it a significant player in the competitive streaming industry. According to a study by New York University’s Stern School of Business, Roku’s diversified revenue streams provide a competitive edge in the evolving digital entertainment market.
2. What Are the Primary Revenue Streams for Roku?
Roku’s revenue primarily comes from two segments: the Platform segment and the Devices segment. The Platform segment, which accounts for the majority of Roku’s revenue, generates income from digital advertising and the distribution of streaming services. The Devices segment earns revenue from the sale of Roku-branded TVs, streaming players, and audio products.
Let’s dive into each of these revenue streams in detail.
2.1. Platform Revenue
The Platform segment is the most significant contributor to Roku’s overall revenue. It encompasses several key revenue streams:
- Digital Advertising: This is the largest component of Platform revenue. Roku sells advertising space on its platform to various advertisers, including brands, content providers, and media companies. These ads can take several forms, including:
- Display Ads: These are banner ads that appear on the Roku home screen and within channels.
- Video Ads: These are video ads that play before, during, or after content.
- Branded Channels: These are channels that are created and sponsored by brands.
- Audience Marketplace: According to research from New York University’s Stern School of Business, in July 2025, P provides Y allows advertisers to target specific demographics and interests, enhancing ad effectiveness.
- Streaming Service Distribution: Roku earns a percentage of the subscription and transaction revenue generated by streaming services on its platform. This includes:
- Subscription Revenue Shares: Roku receives a share of the revenue from subscriptions to streaming services like Netflix, Hulu, and Disney+.
- Transaction Revenue Shares: Roku receives a share of the revenue from individual purchases or rentals of movies and TV shows on its platform.
- Premium Subscriptions: Roku offers its own premium subscription services, such as The Roku Channel Premium Subscriptions, which provide access to additional content.
- Branded Channel Buttons: Roku sells branded channel buttons on its remote controls, providing additional revenue. These buttons allow users to quickly access their favorite streaming services.
In FY 2023, the Platform segment generated $2.99 billion in revenue, accounting for 86% of Roku’s total net revenue. This demonstrates the critical importance of the Platform segment to Roku’s financial performance. In the first quarter of FY 2024, the Platform segment continued to perform strongly, generating $754.9 million in revenue, up 19% from the same period the previous year.
2.2. Devices Revenue
The Devices segment generates revenue from the sale of Roku-branded TVs, streaming players, smart home products, and audio products. This segment also includes revenue from licensing agreements with service operators. Roku sells the majority of its products to retail distributors in the U.S., including brick-and-mortar and online retailers, as well as through its own website.
Key components of the Devices segment include:
- Roku-Branded TVs: Roku partners with TV manufacturers to produce Roku-branded smart TVs. These TVs come with the Roku operating system pre-installed, providing users with a seamless streaming experience.
- Streaming Players: Roku offers a range of streaming players at various price points, from basic models like the Roku Express to more advanced models like the Roku Ultra.
- Smart Home Products and Services: Roku has expanded into the smart home market with products like security cameras, video doorbells, and smart lighting.
- Audio Products: Roku offers a range of audio products, including soundbars and speakers, designed to enhance the TV viewing experience.
- Licensing Agreements: Roku licenses its operating system to service operators, allowing them to integrate the Roku platform into their own devices.
In FY 2023, the Devices segment generated $490.51 million in revenue, accounting for 14% of Roku’s total net revenue. While the Devices segment is smaller than the Platform segment, it still plays an important role in Roku’s overall business strategy. In the first quarter of FY 2024, the Devices segment generated $126.5 million in revenue, up 19% from the same period the previous year.
3. How Does Digital Advertising Contribute to Roku’s Earnings?
Digital advertising is a cornerstone of Roku’s revenue model, utilizing targeted ads and promotional spending. Revenue is derived from display ads, video ads, and branded channels, all tailored to Roku’s user base. Roku’s ability to leverage viewer data for ad targeting is pivotal in attracting advertisers, thereby enhancing revenue.
To understand the impact of digital advertising on Roku’s earnings, consider these points:
3.1. Targeted Advertising
Roku collects a vast amount of data about its users, including their viewing habits, demographics, and interests. This data allows Roku to target ads to specific users, making them more effective. For example, Roku can show ads for sports equipment to users who frequently watch sports channels. This targeted advertising is highly valuable to advertisers, who are willing to pay a premium to reach the right audience.
3.2. Variety of Ad Formats
Roku offers a variety of ad formats, including display ads, video ads, and branded channels. This allows advertisers to choose the format that best suits their needs.
- Display Ads: These are banner ads that appear on the Roku home screen and within channels. They are a cost-effective way for advertisers to reach a large audience.
- Video Ads: These are video ads that play before, during, or after content. They are more engaging than display ads and can be used to tell a story or showcase a product.
- Branded Channels: These are channels that are created and sponsored by brands. They allow advertisers to create a deeper connection with their audience.
3.3. Promotional Spending
Roku also generates revenue from promotional spending by media and entertainment companies. These companies pay Roku to promote their content on the platform. For example, a movie studio might pay Roku to feature its new release on the Roku home screen or in a sponsored channel. This promotional spending helps Roku to generate additional revenue and also helps to drive viewership of content on the platform.
3.4. Data-Driven Insights
Roku provides advertisers with detailed data and analytics about the performance of their ads. This data allows advertisers to optimize their campaigns and improve their return on investment. Roku’s data-driven insights are highly valued by advertisers, who are increasingly focused on measuring the effectiveness of their advertising spend.
3.5. Advertising Technology
Roku has invested heavily in advertising technology to improve the effectiveness of its advertising platform. This includes:
- Roku OneView: This is Roku’s advertising platform that allows advertisers to manage and optimize their campaigns across multiple channels and devices.
- Data Management Platform (DMP): Roku’s DMP allows advertisers to collect, organize, and analyze data about their audience.
- Ad Measurement Tools: Roku provides advertisers with a suite of ad measurement tools that allow them to track the performance of their campaigns.
This technology enables Roku to offer advertisers more sophisticated and effective advertising solutions, driving increased revenue.
4. How Does Roku Benefit From Streaming Service Distribution?
Roku benefits significantly from streaming service distribution through revenue sharing agreements. They receive a percentage of subscription fees and transaction revenues from services like Netflix and Disney+. This distribution model not only provides a steady income stream but also enhances Roku’s platform by offering a wide array of content, attracting and retaining users.
Below are the key benefits Roku derives from streaming service distribution:
4.1. Revenue Sharing
Roku has agreements with various streaming services to receive a percentage of the subscription fees generated by users who subscribe through the Roku platform. This revenue sharing model is a significant source of income for Roku. For example, if a user subscribes to Netflix through their Roku device, Roku receives a portion of the monthly subscription fee. This model aligns the interests of Roku and the streaming services, as both benefit from increased subscriber numbers.
4.2. Transactional Revenue
In addition to subscription revenue, Roku also earns a share of transactional revenue generated when users purchase or rent movies and TV shows through the Roku platform. This includes purchases made through services like Vudu and FandangoNOW. Roku’s cut of these transactions contributes to its overall revenue.
4.3. Enhanced Content Offerings
By distributing a wide range of streaming services, Roku enhances its platform’s appeal to users. The availability of diverse content, including popular services like Netflix, Hulu, Disney+, and Amazon Prime Video, makes the Roku platform more attractive to potential customers. This leads to increased sales of Roku devices and a larger user base, which in turn drives more revenue from advertising and other sources.
4.4. Premium Subscriptions
Roku also offers its own premium subscription services through The Roku Channel. These subscriptions provide access to additional content, such as movies, TV shows, and live TV channels. Roku earns revenue from these subscriptions, further diversifying its income streams.
4.5. Increased User Engagement
The wide variety of content available on the Roku platform leads to increased user engagement. Users who have access to a wide range of streaming services are more likely to spend more time on the Roku platform, which in turn leads to more opportunities for Roku to generate revenue from advertising and other sources.
4.6. Strategic Partnerships
Roku’s streaming service distribution model allows it to form strategic partnerships with content providers. These partnerships can lead to exclusive content deals, promotional opportunities, and other benefits that enhance Roku’s platform and drive revenue.
5. How Do Roku Device Sales Factor Into The Company’s Financials?
While Roku’s platform segment dominates revenue, device sales are a critical component of their strategy. Roku generates revenue from the sale of streaming players, Roku TVs, and audio products. Although the profit margins on devices are lower, they serve as essential entry points into the Roku ecosystem, driving long-term platform engagement and monetization.
The specific ways that device sales factor into Roku’s financials are:
5.1. Device Revenue
Roku generates direct revenue from the sale of its streaming players, Roku TVs, and audio products. This revenue is reported in the Devices segment of Roku’s financial statements. While the Devices segment is smaller than the Platform segment, it still contributes a significant portion of Roku’s overall revenue.
5.2. Low-Profit Margins
Roku typically sells its devices at low-profit margins, or even at a loss. This is a deliberate strategy to make its devices more affordable and accessible to consumers. The goal is to get as many devices as possible into homes, as this creates a larger user base for Roku’s platform and increases the potential for long-term monetization.
5.3. Entry Point to the Ecosystem
Roku devices serve as an entry point to the Roku ecosystem. Once a user owns a Roku device, they are more likely to use the Roku platform to access streaming content, which generates revenue for Roku through advertising and subscription revenue sharing.
5.4. Long-Term Engagement
Roku devices encourage long-term engagement with the Roku platform. Users who own Roku devices are more likely to continue using the platform over time, which generates a steady stream of revenue for Roku.
5.5. Brand Recognition
Roku’s devices help to build brand recognition and awareness. The more Roku devices that are in homes, the more familiar consumers become with the Roku brand, which can lead to increased sales of both devices and platform services.
5.6. Strategic Partnerships
Roku partners with TV manufacturers to produce Roku TVs. These partnerships allow Roku to get its operating system into more homes and increase its user base. Roku also partners with retailers to sell its devices, which helps to expand its distribution network.
6. What Is Roku’s Competitive Landscape and How Does It Affect Revenue?
Roku faces intense competition from legacy pay-TV operators, streaming device manufacturers, TV brands, and mobile streaming platforms. Competitors like Amazon Fire TV, Apple TV, and Google Chromecast vie for market share. This competition impacts Roku’s revenue by pressuring device prices, necessitating higher advertising spending, and requiring continuous innovation to retain users and attract new ones.
Here is a deeper look at Roku’s competitive landscape and its effects on revenue:
6.1. Legacy Pay-TV Operators
Roku competes with legacy pay-TV operators like Comcast and AT&T, which offer traditional cable and satellite TV services. These companies are increasingly offering their own streaming services, which compete directly with Roku. To compete with these companies, Roku must offer a more compelling value proposition, such as a wider selection of content, a lower price, or a better user experience.
6.2. Streaming Device Manufacturers
Roku also competes with other streaming device manufacturers like Amazon, Apple, and Google. These companies offer their own streaming devices, such as the Amazon Fire TV, Apple TV, and Google Chromecast. To compete with these companies, Roku must offer devices that are competitive in terms of price, features, and performance.
6.3. TV Brands
Many TV brands, such as Samsung and LG, offer their own TV streaming solutions. These TVs come with their own operating systems and app stores, which compete directly with Roku. To compete with these companies, Roku must partner with TV manufacturers to get its operating system into more TVs.
6.4. Mobile Streaming Platforms
Roku also competes with mobile streaming platforms like Twitch and YouTube. These platforms allow users to stream content on their mobile devices, which can be an alternative to watching content on a TV. To compete with these platforms, Roku must offer a compelling mobile experience and make it easy for users to stream content from their mobile devices to their TVs.
6.5. Advertising Platforms
Roku competes with other advertising platforms like Facebook and Snap for advertising revenue. To compete with these companies, Roku must offer advertisers a compelling value proposition, such as a large and engaged audience, targeted advertising options, and data-driven insights.
6.6. Impact on Revenue
The intense competition in the streaming industry puts pressure on Roku to:
- Lower Device Prices: Roku must keep its device prices competitive to attract customers. This can reduce profit margins on device sales.
- Increase Advertising Spending: Roku must spend more on advertising to attract new users and retain existing ones. This can increase operating expenses.
- Innovate Continuously: Roku must continuously innovate to offer new features and services that differentiate it from its competitors. This requires significant investment in research and development.
- Content Acquisition Costs: Roku must continually invest in content to attract users and maintain competitiveness.
7. How Do Active Accounts and Streaming Hours Affect Roku’s Profitability?
The number of active accounts and streaming hours are key metrics that significantly affect Roku’s profitability. A larger user base (active accounts) translates to more opportunities for ad revenue and subscription sign-ups. Increased streaming hours indicate higher user engagement, which in turn boosts ad impressions and overall platform revenue. These factors create a positive feedback loop, enhancing Roku’s financial performance.
Here’s how these metrics impact Roku’s profitability in more detail:
7.1. Active Accounts
- Ad Revenue: The more active accounts Roku has, the more valuable its platform becomes to advertisers. Advertisers are willing to pay more to reach a larger audience, which increases Roku’s ad revenue.
- Subscription Revenue: A larger user base also increases the potential for subscription sign-ups. Roku earns a percentage of the subscription fees generated by users who subscribe to streaming services through the Roku platform.
- Data Collection: Active accounts generate valuable data about user behavior and preferences. This data can be used to improve ad targeting, personalize content recommendations, and develop new products and services.
- Platform Growth: A growing user base attracts more content providers to the Roku platform. This leads to a wider selection of content, which further attracts users and drives platform growth.
7.2. Streaming Hours
- Ad Impressions: The more hours that users spend streaming content on the Roku platform, the more ad impressions Roku can generate. This increases Roku’s ad revenue.
- User Engagement: High streaming hours indicate that users are engaged with the Roku platform. This makes them more likely to continue using the platform and to subscribe to streaming services.
- Content Discovery: Increased streaming hours provide more opportunities for users to discover new content. This can lead to increased viewership of content on the Roku platform, which benefits both Roku and its content partners.
- Monetization Opportunities: High streaming hours create more opportunities for Roku to monetize its platform. This includes selling branded channel buttons on remote controls and offering premium subscription services.
7.3. Positive Feedback Loop
Active accounts and streaming hours create a positive feedback loop that drives Roku’s profitability. As Roku’s user base grows and users spend more time on the platform, Roku’s revenue increases. This allows Roku to invest more in content, technology, and marketing, which further attracts users and drives growth.
8. What Role Do Partnerships Play in Roku’s Revenue Generation?
Partnerships are integral to Roku’s revenue generation, with key collaborations including TV manufacturers and content providers. Partnerships with TV manufacturers like TCL and Hisense enable Roku to integrate its OS directly into smart TVs, boosting device sales. Content partnerships ensure a diverse range of streaming options, drawing in more users and bolstering advertising and subscription revenues.
Here’s a more detailed look at the role of partnerships in Roku’s revenue generation:
8.1. TV Manufacturers
Roku partners with TV manufacturers to produce Roku TVs. These TVs come with the Roku operating system pre-installed, providing users with a seamless streaming experience. These partnerships allow Roku to:
- Increase Device Sales: Roku TVs are sold through major retailers, which expands Roku’s distribution network and increases device sales.
- Expand User Base: Roku TVs bring new users into the Roku ecosystem, which increases the potential for long-term monetization.
- Build Brand Recognition: Roku TVs help to build brand recognition and awareness, as they prominently feature the Roku logo and branding.
- Gain Competitive Advantage: Roku TVs provide a competitive advantage by offering a unique and compelling value proposition to consumers.
8.2. Content Providers
Roku partners with content providers to offer a wide selection of streaming content on its platform. These partnerships allow Roku to:
- Attract Users: A wide selection of content attracts more users to the Roku platform.
- Increase User Engagement: Users who have access to a wide range of content are more likely to spend more time on the Roku platform.
- Generate Revenue: Roku earns a percentage of the subscription and transaction revenue generated by content providers on its platform.
- Offer Exclusive Content: Roku partners with some content providers to offer exclusive content on its platform. This can be a major draw for users.
8.3. Advertising Partners
Roku partners with advertising agencies and brands to sell advertising on its platform. These partnerships allow Roku to:
- Generate Ad Revenue: Roku earns revenue from the sale of advertising space on its platform.
- Target Advertising: Roku uses data about user behavior and preferences to target advertising to specific users.
- Improve Ad Effectiveness: Roku provides advertisers with data and analytics to help them improve the effectiveness of their advertising campaigns.
8.4. Technology Partners
Roku partners with technology companies to develop and improve its platform. These partnerships allow Roku to:
- Innovate Continuously: Roku partners with technology companies to develop new features and services for its platform.
- Improve Performance: Roku works with technology companies to improve the performance and reliability of its platform.
- Expand Capabilities: Roku partners with technology companies to expand the capabilities of its platform.
9. How Does Roku Manage Its Expenses to Maintain Profitability?
Roku manages its expenses through strategic cost control and investment in high-growth areas. The company focuses on optimizing its cost of revenue, research and development, and sales and marketing expenses. Efficient expense management, combined with revenue growth, is essential for Roku to achieve and sustain profitability.
Here are the key ways Roku manages its expenses to maintain profitability:
9.1. Cost of Revenue
- Device Costs: Roku works to reduce the cost of its devices by negotiating favorable terms with suppliers and by streamlining its manufacturing processes.
- Content Costs: Roku manages its content costs by carefully selecting the content it offers on its platform and by negotiating favorable terms with content providers.
- Streaming Costs: Roku optimizes its streaming costs by using efficient streaming technologies and by managing its network infrastructure effectively.
9.2. Research and Development
- Focused Investments: Roku focuses its research and development investments on areas that are most likely to drive revenue growth, such as advertising technology and content discovery.
- Efficient Processes: Roku uses efficient research and development processes to minimize costs and maximize the return on its investments.
- Strategic Partnerships: Roku partners with technology companies to share the costs of research and development.
9.3. Sales and Marketing
- Targeted Marketing: Roku uses targeted marketing campaigns to reach potential customers and to promote its products and services.
- Efficient Channels: Roku uses efficient sales channels, such as online retailers and strategic partnerships, to minimize sales and marketing costs.
- Performance-Based Marketing: Roku uses performance-based marketing campaigns, where it only pays for results, such as website visits or device sales.
9.4. General and Administrative
- Lean Operations: Roku operates with a lean organizational structure to minimize general and administrative costs.
- Automation: Roku uses automation to streamline its business processes and reduce administrative costs.
- Outsourcing: Roku outsources some of its business functions to reduce costs and improve efficiency.
10. What Are Some Future Revenue Opportunities for Roku?
Future revenue opportunities for Roku include expanding internationally, enhancing its advertising technology, and developing new content offerings. Growth in the smart home market and further monetization of its data through advanced analytics also present significant potential. Exploring these avenues can help Roku diversify and increase its revenue streams.
Here are some specific future revenue opportunities for Roku:
10.1. International Expansion
Roku is primarily focused on the U.S. market, but there is significant potential for growth in international markets. Roku could expand its reach by:
- Entering New Markets: Roku could enter new international markets, such as Europe, Asia, and Latin America.
- Localizing Content: Roku could localize its content offerings to appeal to users in different international markets.
- Forming Partnerships: Roku could form partnerships with local companies to distribute its devices and services in international markets.
10.2. Advertising Technology
Roku could further enhance its advertising technology to:
- Improve Ad Targeting: Roku could use more sophisticated data and analytics to improve ad targeting and increase the effectiveness of its advertising campaigns.
- Offer New Ad Formats: Roku could offer new ad formats, such as interactive ads and shoppable ads, to provide advertisers with more engaging and effective advertising options.
- Expand Advertising Platform: Roku could expand its advertising platform to include other devices and channels, such as mobile devices and connected TVs.
10.3. New Content Offerings
Roku could develop new content offerings to:
- Offer More Original Content: Roku could invest in producing more original content to attract users and differentiate itself from its competitors.
- Expand Premium Subscriptions: Roku could expand its premium subscription offerings to provide users with access to additional content and features.
- Offer Live TV Streaming: Roku could offer live TV streaming services to compete with traditional cable and satellite TV providers.
10.4. Smart Home Market
Roku could expand its presence in the smart home market by:
- Developing New Smart Home Products: Roku could develop new smart home products, such as security cameras, smart lighting, and smart thermostats.
- Integrating with Other Smart Home Platforms: Roku could integrate its platform with other smart home platforms, such as Amazon Alexa and Google Assistant.
- Offering Smart Home Services: Roku could offer smart home services, such as home security monitoring and energy management.
10.5. Data Monetization
Roku could further monetize its data by:
- Offering Data Analytics Services: Roku could offer data analytics services to advertisers and content providers to help them understand their audience and improve their marketing campaigns.
- Developing New Data Products: Roku could develop new data products, such as audience segments and predictive analytics, to sell to advertisers and content providers.
- Protecting User Privacy: Roku must ensure that it protects user privacy when monetizing its data.
These future revenue opportunities could help Roku to diversify its revenue streams and achieve long-term growth and profitability.
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Frequently Asked Questions (FAQ)
1. How does Roku primarily generate its revenue?
Roku primarily generates revenue through its Platform segment, which includes digital advertising and streaming service distribution.
2. What are the main components of Roku’s Platform revenue?
The main components include digital advertising, streaming service subscription shares, transactional revenue shares, and branded channel buttons.
3. How significant is the Devices segment compared to the Platform segment?
The Devices segment accounts for a smaller portion of Roku’s revenue, contributing about 14% of the total net revenue, while the Platform segment makes up 86%.
4. What strategies does Roku use to increase its active accounts?
Roku uses strategies such as partnering with TV manufacturers, offering affordable streaming devices, and running promotional offers.
5. How does Roku benefit from its partnerships with TV manufacturers?
These partnerships allow Roku to integrate its OS directly into smart TVs, boosting device sales and expanding its user base.
6. What impact does competition from other streaming devices have on Roku’s revenue?
Competition pressures device prices, necessitates higher advertising spending, and requires continuous innovation to retain users and attract new ones.
7. How do active accounts and streaming hours contribute to Roku’s profitability?
More active accounts and increased streaming hours lead to more ad impressions and subscription sign-ups, enhancing overall platform revenue.
8. What are some future revenue opportunities for Roku?
Future opportunities include international expansion, enhanced advertising technology, new content offerings, and growth in the smart home market.
9. How does Roku manage its expenses to stay profitable?
Roku manages expenses through strategic cost control, focused R&D investments, and efficient sales and marketing strategies.
10. What is the value of a share of Roku stock?
On May 24, 2024, a share of Roku was trading at $56.78.
