How Can You Make Money On Tiktok? At money-central.com, we reveal that leveraging TikTok’s massive user base, especially Gen Z and motivated shoppers, opens doors to diverse income streams, from selling merchandise to offering exclusive subscriptions. With these proven strategies, you can unlock financial opportunities on TikTok, building a thriving online presence and boosting your earning potential through monetization features, brand partnerships, and innovative content creation, securing your financial future. Let’s dive into virtual gifting, content monetization, and social commerce.
1. Join the TikTok Creator Rewards Program
Do you want to get paid for your creative TikTok videos? TikTok’s Creator Rewards Program is the ideal starting point if you have original, engaging content.
The Creator Rewards Program aims to reward creators who produce original videos longer than one minute, which TikTok believes generates the most engagement. As stated by TikTok, within the program, you receive boosted rewards based on the originality and popularity of your content. Reddit discussions suggest potential earnings ranging from 2¢ to 15¢ per 1,000 views. You also gain access to an enhanced analytics dashboard to monitor video performance.
To qualify for the Creator Rewards Program, you need at least 10,000 followers and 100,000 video views in the past 30 days. Your videos must be original and longer than a minute. Plus, you need to be 18 or older and live in an eligible country.
To join, head to your profile and tap TikTok Studio, then select the Creator Rewards Program.
2. Sell Merchandise to Your TikTok Followers
Are you trying to earn money while solidifying your brand identity? Selling merchandise on TikTok is a good approach to generate revenue and strengthen ties with your audience.
From dance videos to reading recommendations, all kinds of TikTok creators can make and sell merch for their fans. With a wide variety of print-on-demand companies on the market, there’s a ton of merchandise to choose from. You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, or notebooks, all customized to match your channel’s vibe.
Selling print-on-demand products has benefits beyond revenue. Merch helps your fans forge a deeper connection to your personal brand, and every follower who wears your merch spreads the word about your channel.
A stylish sneaker showcased for online merchandise sales on TikTok, highlighting the potential for creators to monetize their personal brand through customized products
3. Leverage TikTok LIVE for Virtual Gifts
Are you looking for real-time engagement with your audience and direct monetization? Going live on TikTok and receiving virtual gifts is a fantastic method to do this.
Most social networks have a livestreaming feature, but what makes TikTok unique is it allows followers to show their appreciation in real-time by sending virtual gifts, which can be redeemed for payment. LIVE Gifting is one of TikTok’s most useful features for creators looking to monetize their content through livestreaming.
Engaging with users live is great for building valuable relationships with your fans. Audiences that have a strong connection to a creator tend to develop a personal stake in their success, which means going live can help boost other monetization streams as well.
If you create or sell products online, livestreaming is an opportunity to showcase your items. Many ecommerce retailers find TikTok LIVE generates more interest from shoppers than livestreaming on other social media platforms.
For example, Dasha Derkach, founder of hair scrunchie business Enchanted Scrunch, saw a significant increase in sales after switching her social media marketing efforts from Instagram to TikTok.
TikTok frequently adds features to help creators create engaging streams with fun monetized elements. Try the airdrop feature, a random gift effect that enables viewers to send you supplies when you’re hosting a LIVE.
4. Collaborate with Affiliates on the TikTok Creator Marketplace
Are you seeking to monetize your content through brand partnerships? The TikTok Creator Marketplace offers a streamlined approach to connecting with brands for sponsored content.
The Creator Marketplace connects brands with creators so they can get paid for creating sponsored content. Brands looking to run an affiliate marketing campaign can browse the marketplace and quickly shuffle through content made by creators open to collaboration. In this way, the marketplace is like an influencer agency, removing the awkwardness involved in setting up partnerships between brands and influencers.
Shopify Collabs is a similar platform connecting creators with brands looking to boost awareness. Use both tools to find sponsorship opportunities for your TikTok content from relevant companies.
Two influencers collaborating on TikTok content creation, emphasizing the potential for brand partnerships and monetization through sponsored content
5. Establish a TikTok Shop for Direct Sales
Do you want to sell products directly to your audience without them leaving the TikTok app? Opening a TikTok Shop makes in-app shopping easy and convenient.
Another way to make money on TikTok is by running a TikTok Shop. Shop is TikTok’s tool for in-app shopping, allowing users with business accounts to create shoppable videos and livestreams. The key benefit of TikTok Shop is reduced friction for your audience—they don’t need to leave TikTok to find out more about your products.
Use Shop to tag products as they appear in your videos. It’s a natural way to draw your viewers’ attention to an item you want to promote. With TikTok Shop, you can sell your own products or promote products from your affiliate partner. To do this, add product information and Buy buttons to your content to drive traffic to your partner brand.
If you manage your products with a Shopify store, you can integrate with TikTok Shop to let users scroll through items from within the app. Making it easy to shop products from TikTok is key to so many brand’s viral success.
Like many great businesses, skin care brand Peace Out Skincare was created when its founder encountered a problem that didn’t have a solution—until he created one. After struggling with acne and hyperpigmentation, among other skin issues, Enrico Frezza started researching the skin care product development process and building his own brand of skin care products. The brand found early traction partnering with TikTok influencers to build authenticity—and make more sales.
Successfully set up your TikTok shop? An easy way to add more products to your storefront is by sourcing relevant items from a dropshipping supplier, who will ship orders as you receive them.
6. Boost Your Reach with TikTok In-Feed Ads
Are you aiming to expand your content’s reach beyond your organic audience? Creating in-feed ads using the TikTok ads manager can help you target specific demographics and interests.
TikTok has a ton of organic marketing opportunities, but if you’re willing to spend to expand the reach of your content, you might consider creating in-feed ads with the TikTok ads manager. TikTok ads appear in users’ For You feeds and autoplay like any other video. With paid ads, you can make sure your videos are reaching the audiences most interested in your product or service.
TikTok’s ad manager seamlessly integrates with Shopify. That means you can create TikTok ads, select a target audience, and track your ad’s performance from your Shopify store.
7. Rally Support Through TikTok Crowdfunding
Do you need funds for a specific project or creative endeavor? Crowdfunding on TikTok can mobilize your followers to donate and support your work.
Followers are often happy to pay creators for the enjoyment and value they receive from their content. That’s why it’s important for creators to offer easy ways for followers to donate. Crowdfunding is one accessible donation method that can take many forms, depending on the type of funding you’re looking for. If you’re looking for startup funds for a specific project, you could use TikTok to rally your followers by setting up a funding goal and hosting live fundraising events.
If you’re looking to fund a specific project, here are some crowdfunding sites to explore:
| Crowdfunding Platform | Description |
|---|---|
| Kickstarter | Ideal for creative projects like films, music, art, and technology. |
| Indiegogo | Flexible funding options suitable for a wide range of projects. |
| GoFundMe | Best for personal causes, emergencies, and individual fundraising needs. |
| Patreon | Enables creators to receive recurring donations from their fans for ongoing support. |
| Experiment | Focuses on funding scientific research and academic projects. |
8. Accept Donations Through Tipping Platforms
Are you looking for a straightforward way for your audience to show their appreciation? Tipping platforms offer an easy method for viewers to donate directly to you.
For a fast and easy way to accept donations, consider using a tipping platform. Tipping platforms work just like a real-life tip jar, and viewers who like your videos can thank you with a small donation. The option is available to fans, but not mandatory, and they can donate any amount they like, any time they want.
Depending on your follower count, you may be eligible to receive tips from fans directly through TikTok. Otherwise, there are several well known tipping platforms you can link to from your channel:
A makeup artist recording a tutorial with a mobile phone, illustrating the potential for content creators to earn tips and donations through platforms linked to their TikTok accounts
| Tipping Platform | Description |
|---|---|
| Ko-fi | Allows fans to donate, subscribe, or purchase commissions directly from creators. |
| Buy Me a Coffee | Simple platform for receiving donations, offering a personalized donation page. |
| PayPal.me | A quick way to accept donations via a personalized PayPal link. |
| Cash App | Enables users to send and receive money easily through their mobile devices. |
9. Generate Recurring Income Through Subscriptions
Are you trying to establish a reliable and consistent income stream from your TikTok content? Offering subscriptions provides your most dedicated fans with exclusive perks in exchange for monthly support.
Crowdfunding works for standalone projects, and tipping is a simple way to collect funds quickly. But what if you’re looking to secure a more regular passive income stream? Subscriptions turn your one-time viewers into long-term supporters. On TikTok, you can use the Subscription feature where fans pay a monthly fee for perks like badges, subscriber-only livestreams, and exclusive access to videos.
Whether you’re sharing behind-the-scenes secrets or early access to your best videos, a subscription makes your most dedicated fans feel like VIPs. Remember to keep subscription costs low. That way, you can offer modest rewards and focus on recruiting a large number of subscribers. A $1 subscription is an easy sell to a dedicated fan. If you have a lot of dedicated fans, those dollars start to add up.
You can also promote subscriptions on an external platform, such as Patreon, to your TikTok followers. Patreon lets creators and influencers generate revenue through paid memberships. On the platform, you can offer membership tiers with exclusive perks for your biggest supporters.
10. Provide Exclusive Content Through TikTok Series
Do you have valuable, in-depth content that your audience would pay to access? With TikTok Series, you can create and sell collections of premium videos.
With TikTok Series, you can put up to 80 videos behind a paywall, so that viewers are directly compensating you to access them. Series videos can be as long as 20 minutes, allowing you to dive deep into your channel’s subject matter. You could put together a package of related content, such as a 30-day workout challenge, an episodic narrative, or a set of cooking classes.
To get started with TikTok Series, you need at least 10,000 followers, as well as 1,000 views in the past 30 days from at least three original posts.
Set up your series by going to TikTok Studio, finding the Series option, and following the steps.
11. Grow and Monetize TikTok Accounts for Profit
Are you skilled at building engaging online communities? Growing and selling TikTok accounts can be a lucrative business venture.
A lateral-thinking approach to making money on TikTok is growing accounts and selling them. If you have a knack for building engaging profiles and a deep understanding of what drives audience growth, you could start a business as a channel seller.
Here’s how it works: You start a TikTok account, choose a popular niche where you can consistently create content, and spend time building your following and engagement. Once the account has followers and good engagement, you can sell it to businesses or influencers looking for a head start.
There are several marketplaces where you can sell TikTok accounts. Here are a few examples:
| Marketplace | Description |
|---|---|
| FameSwap | Specializes in buying and selling social media accounts, including TikTok. |
| AccsMarket | Offers a variety of social media accounts for sale, with detailed metrics. |
| Social Tradia | Provides a platform for buying and selling social media accounts, with a focus on security and transparency. |
| PlayerUp | A marketplace for buying and selling gaming and social media accounts. |
When selling an account, demonstrate its value with metrics like follower count, engagement rates, and information that shows the quality of the channel’s audience.
12. Offer Personalized Shout-Outs for Engagement
Are you seeking a personal way to connect with your audience while earning money? Giving personalized shout-outs can make your followers feel special and valued.
Shout-outs are a fun way to connect with your audience. They’re also a format that can easily be monetized. Birthday wishes, congratulations on milestones, and personalized greetings make your followers feel special, and they may be willing to compensate you for taking the time to reach out.
Platforms like Cameo have popularized this concept, allowing influencers to offer personalized messages for a fee. You could promote a Cameo account on your TikTok profile, or offer shout-outs directly during your livestreams in return for virtual gifts. Try encouraging viewers to submit requests for shout-outs with a recommended reward per message.
13. Earn Rewards by Referring New TikTok Users
Do you want to earn rewards simply by growing the TikTok community? Referring new users can earn you virtual points convertible to cash.
A colorful banner promoting the TikTok Rewards program, showcasing virtual coins and gifts to attract new users and encourage engagement within the app
All active TikTok users who meet minimum age requirements can refer new users to the app in return for TikTok Rewards—virtual points earned by persuading people to join TikTok, interact with videos, and create content. Rewards can be converted into small amounts of cash at a rate determined by your location. Once you’ve built your earnings, you can withdraw them to your bank account or PayPal account. In some countries, Rewards can also be redeemed for things like coupons and mobile top-ups.
Check the Task Rules page on your app to see TikTok Rewards points you can earn, and the tasks referred users can complete for extra points for themselves and you.
To generate a referral code for a new user, head to Profile, then either Discover or For You. Tap the TikTok Rewards banner, then the coin icon in the upper left corner of the screen. There, you should see a referral link and invitation code. After that, your friend must enter the referral code within 24 hours to earn invitation rewards points. When new users watch videos via the Activity page, they and you will earn extra points.
As time goes on, new users can also earn points by posting videos and interacting with content.
Understanding Your TikTok Audience
To make money effectively on TikTok, understanding your audience is essential. According to a survey conducted by New York University’s Stern School of Business in July 2025, TikTok users tend to be younger, with a significant portion under 34 years old. Catering to the evolving demographics and aligning with platform-wide trends will position you for sustainable monetization.
| Age Group | Percentage of Users |
|---|---|
| Under 24 | 33% |
| 25-34 | 30% |
| 35-44 | 20% |
| 45 and Over | 17% |
Prioritizing Content Quality
A key strategy for success on TikTok is prioritizing content quality over promotional material. Users appreciate content that provides value, relevance, and humor. Parade, a sustainable underwear company, found success by creating authentic TikTok content that resonated with millennial and Gen Z customers. Similarly, Partly Sunny Projects, an online plant brand, captivates audiences with engaging videos related to gardening.
Embracing the Creator Economy
The creator economy empowers individuals to become entrepreneurs, marketers, and CEOs. Platforms like TikTok offer creators the ability to make money online, enabling them to pursue their passions and build unique ventures. By leveraging creativity and determination, creators can unlock financial opportunities and achieve greater artistic freedom.
For more tips on financial success and management, visit money-central.com.
How to Make Money on TikTok: Frequently Asked Questions
Can I Make Money on TikTok?
Yes, anyone can make money on TikTok with the right tools and an effective strategy. By exploring the various methods outlined in this article, you can identify the strategies that align best with your content and audience.
How Do Creators Make Money on TikTok?
Successful TikTok creators diversify their income streams through sponsorships, fundraising, product sales, and accepting tips. They also leverage affiliate marketing to earn commissions by promoting products directly from brands.
Do You Get Paid for Uploading Videos on TikTok?
TikTok does not directly pay creators for uploading videos. However, the TikTok Creator Rewards Program offers funding based on factors such as video views, engagement rates, and user authenticity.
How Do I Get Paid on My TikTok Account?
Payment methods vary depending on the monetization strategy you choose. Typically, you will receive payments through the respective platform, such as tipping platforms, the Creator Rewards Program, crowdfunding sites, or your own online store.
How Many TikTok Followers Do You Need to Get Paid?
The number of followers required to earn money varies by monetization method. The Creator Rewards Program requires at least 10,000 followers, while TikTok LIVE gifts require 1,000 followers. Sponsored content and merchandise sales do not have specific follower count requirements.
What Types of Content Perform Best for Monetization on TikTok?
Content that performs well includes engaging tutorials, entertaining challenges, behind-the-scenes glimpses, and authentic personal stories. The key is to create content that resonates with your target audience and aligns with your brand.
Is It Necessary to Have a Niche to Make Money on TikTok?
While not mandatory, having a niche can help you attract a loyal and engaged audience. Focusing on a specific topic or theme allows you to create content that caters to a particular group, making it easier to monetize your account.
How Can I Increase Engagement on My TikTok Videos?
To increase engagement, focus on creating high-quality content that is visually appealing, informative, and entertaining. Use trending sounds and hashtags, interact with your followers, and collaborate with other creators to expand your reach.
Are TikTok Ads Worth the Investment for Monetization?
TikTok ads can be a worthwhile investment for expanding the reach of your content and targeting specific audiences. By using TikTok’s ad manager, you can create targeted campaigns that drive traffic to your profile and increase sales.
What Are Some Common Mistakes to Avoid When Monetizing TikTok?
Common mistakes include over-promoting products, neglecting audience engagement, creating low-quality content, and failing to diversify income streams. It’s essential to maintain a balance between monetization and providing value to your audience.
Ready to take control of your financial future? Explore money-central.com for insightful articles, powerful tools, and expert advice tailored to your unique financial situation. Whether you’re navigating debt, planning for retirement, or seeking investment strategies, we’re here to guide you every step of the way. Visit money-central.com today and unlock your potential for financial success. Address: 44 West Fourth Street, New York, NY 10012, United States. Phone: +1 (212) 998-0000. Website: money-central.com.
