Have you noticed a shift in style lately? Perhaps you’ve seen it in your social media feeds or even in everyday life – a move away from flashy trends towards something more understated and classic. This subtle yet significant style evolution is being dubbed the “old money aesthetic,” and it’s capturing the attention of millennials and Gen Z alike.
Inspired by the sophisticated elegance often associated with established wealth, this trend is about more than just fashion. It’s a lifestyle choice that encompasses clothing, home décor, and even leisure pursuits. Think tailored blazers, crisp button-down shirts, and loafers – pieces that whisper refinement rather than shout for attention. This aesthetic, as highlighted in a recent article from Insider, has gained traction through platforms like TikTok, particularly during the pandemic. But what’s driving this resurgence of classic style in a rapidly changing world?
What Exactly is the Old Money Aesthetic?
The “old money aesthetic” is characterized by a timeless and refined approach to style. In fashion, it manifests as classic pieces: think cable knit sweaters, tweed jackets, pearl necklaces, and riding boots. Colors are typically muted and sophisticated – navy, cream, beige, and olive green dominate the palette. The emphasis is on quality materials and enduring designs rather than fleeting trends and logos.
This aesthetic extends beyond the wardrobe. In home décor, it’s reflected in the “grandmillennial” trend, which favors traditional elements like floral wallpaper, antique furniture, and porcelain figurines. It’s about creating a comfortable and elegant space that feels both lived-in and curated.
Even leisure activities are being influenced by this trend. Pastimes like golf, tennis, and sailing, traditionally associated with affluent circles, are gaining popularity among younger generations. These activities offer a contrast to screen-dominated entertainment and embody a slower, more deliberate pace of life.
The Deeper Appeal: Why “Old Money” Now?
The rise of the “old money aesthetic” isn’t just about mimicking a certain look; it reflects deeper cultural shifts and desires. As the Insider article suggests, it’s partly a reaction against the “new money” styles of the 2010s, characterized by influencer culture and ostentatious displays of wealth. In a world saturated with fast fashion and fleeting trends, the “old money aesthetic” offers a refreshing alternative – a focus on lasting style and understated elegance.
Furthermore, the trend taps into a powerful sense of nostalgia. In times of uncertainty and rapid change, people often seek comfort in familiar and reassuring aesthetics. The “old money” look evokes a sense of stability and timelessness, offering an escape from the anxieties of the modern world. The pandemic, with its disruptions and anxieties, likely amplified this desire for comfort and nostalgia, pushing trends like “grandmillennial” and “old money” to the forefront.
More Than Just a Trend: Timeless Values
Beyond fashion and décor, the “old money aesthetic” subtly points to a longing for simpler values. It’s about appreciating quality over quantity, investing in pieces that last, and embracing activities that promote connection and well-being. The trend echoes the appeal of a less hurried, less screen-dependent lifestyle, much like the principles of stress reduction advocated by nutritionists – daily walks, time outdoors, and dedicated leisure activities.
Moreover, the appreciation for vintage items and classic styles within this aesthetic fosters a connection to the past. Using antique furniture or wearing vintage clothing can create a tangible link to previous generations, offering a sense of rootedness in an increasingly transient world. This connection to heritage and history can be deeply satisfying and provide a sense of continuity.
Embracing Timelessness in a Fast-Paced World
While trends come and go, the allure of classic style endures. The “old money aesthetic” isn’t just about adopting a certain look; it’s about embracing a mindset that values quality, timelessness, and a connection to the past. In a world constantly pushing for the new and the next, perhaps the real innovation lies in rediscovering the enduring appeal of the old. This trend suggests a desire to move beyond fleeting fads and embrace a more grounded, meaningful approach to style and life, finding comfort and stability in the elegance of what lasts.
