Cash Money Records, the iconic label that launched the careers of hip-hop giants like Lil Wayne, Drake, and Nicki Minaj, is making a significant move to broaden its musical landscape. In a strategic expansion, Cash Money is now setting its sights on the vibrant Latin music market, signing four promising Puerto Rican talents: Jeyyff, Midnvght, DimeWest, and El Blxnco. This marks a bold new chapter for the label, promising to introduce a fresh wave of “Cash Money Artists” to a global audience.
This exciting venture is a partnership with Virolgue, a Puerto Rican record label, signaling Cash Money’s commitment to authentically engaging with the Latin music scene. The label’s press release highlights this move as a strategy to connect with new listeners and “create groundbreaking music that transcends boundaries and fosters unity in diversity.” These newly signed “cash money artists” are already making waves in reggaetón, Latin trap, and Spanish-language hip-hop, genres that are rapidly gaining international popularity.
Ronald “Slim” Williams, co-CEO of Cash Money Records, expressed his enthusiasm for this new direction. “By embracing these Latin artists, we embark on an exhilarating new chapter in our journey,” he stated. “We are dedicated to supporting them and to help them realize their potential while introducing them to current and new fans globally. At Cash Money Records, diversity and authenticity have always been our cornerstone and we eagerly anticipate these exceptional artists will propel their music in the Latin market.” This statement underscores the label’s belief in the global appeal of these “cash money artists”.
The initiative is being spearheaded by Cash Money’s dedicated team, including Carlos Rivas, serving as Cash Money Latin A&R, Cristina Novo, the A&R marketing and publicity manager, and Matty Bernal, VP of digital strategy. Cristina Novo, a Latina music industry professional, shared her personal excitement: “As a Latina in the music industry, it’s an exhilarating moment to see this vision come to fruition,” Novo explains. “Growing up with Cash Money as a cultural cornerstone, being part of this epic moment is beyond surreal. It’s not just about music; it’s about bridging cultures, forging connections, and carrying forward the indomitable legacy of Cash Money Records alongside our esteemed partners from Virolgue.” This personal touch emphasizes the cultural significance of bringing these “cash money artists” into the fold.
Cash Money is set to launch this partnership with a series of exclusive releases and collaborative projects specifically targeted towards the Latin music audience. Fans worldwide will soon have access to new music from these “cash money artists”.
Jeyyff, born Jesús Figueroa, conveyed his excitement about joining the Cash Money family. “Signing with Cash Money Records is like stepping onto a global stage,” said Jeyyff, who recently featured on “Háblate Claro 2.0.” He sees this opportunity as a chance to “make history, one verse at a time” as one of the new “cash money artists”.
DimeWest, known for his viral hit “Porche Carrera” in 2023, echoed this sentiment, stating that signing with Cash Money opens up “endless possibilities” for his burgeoning career as one of the label’s latest “cash money artists”.
El Blxnco also shared his perspective, emphasizing the prestige of the label. “It is a great honor to start my career with such a prestigious record label that developed the career of Lil Wayne [and] Hot Boys among other high caliber artists,” he stated. He recognizes the opportunity to follow in the footsteps of legendary “cash money artists”. Midnvght described joining Cash Money as a significant “accomplishment,” highlighting the importance of this step in his musical journey as a “cash money artist”.
From upcoming singles to diverse music projects, including a special performance at the Puerto Rican Day Parade in New York, the music from these four newly-signed “cash money artists” will soon be widely available. Cash Money Records is clearly betting big on the talent and potential of these Latin music stars, promising an exciting future for both the label and its newest roster of artists.
