The other day, observing two impeccably dressed young women with classic hairstyles and elegant outfits sparked a thought about enduring style. Their sophisticated look echoed a bygone era, reminiscent of the timeless elegance of the 1960s. This observation aligns perfectly with a growing trend, particularly among millennials and Gen Z, known as the “Money Aesthetic.”
This trend, as highlighted in a Business Insider article, isn’t just about fashion; it’s a broader lifestyle shift encompassing clothing, home décor, and leisure activities. Fueled by platforms like TikTok, the “money aesthetic” draws inspiration from elements associated with affluence and classic style, such as polo attire, equestrian-inspired fashion like riding boots, refined home décor with floral wallpaper, and a penchant for vintage clothing.
But what exactly drives this fascination with the “money aesthetic”? It appears to be a multifaceted phenomenon. Firstly, it stands as a subtle rebellion against the more casual, attention-grabbing styles popularized in the 2010s by social media influencers and the tech billionaire culture. Secondly, practical factors like supply chain disruptions and economic shifts caused by recent global events have played a role. Finally, and perhaps most importantly, the “money aesthetic” offers an escape, a nostalgic retreat from the uncertainties and anxieties of the modern world, evoking a sense of comfort and stability associated with different times.
This longing for a sense of timelessness also manifests in home décor trends like “grandmillennial” style, which gained traction even before 2020. This style embraces classic elements such as porcelain figurines, vintage tableware, brocade curtains, and floral wallpaper, signaling a renewed appreciation for antiques and collectibles.
Beyond décor and fashion, this aesthetic extends to leisure activities. Millennials and Gen Z are increasingly drawn to pastimes traditionally associated with established wealth, such as golf and even boating. These activities, initially embraced during periods of restricted social gatherings, have retained their appeal, offering alternatives to crowded events and screen-dominated entertainment. The rise in popularity of country clubs, with activities like tennis and pickleball, further illustrates this trend towards refined and timeless leisure pursuits.
The Comfort of Simplicity and Nostalgia
At its core, the “money aesthetic” reflects a deep-seated desire for simpler, more stable times. As the Insider article suggests, nostalgia is a key element, offering comfort during periods of instability. In an increasingly complex and often divisive world, this yearning for simpler pleasures and a connection to the past becomes even more pronounced. In a culture saturated with digital stimulation, embracing less screen time and engaging in tangible, real-world activities offers a welcome respite. Experiences like daily walks, relaxing baths, time spent outdoors, and dedicated leisure time for reading or hobbies, all echo a simpler, less frantic pace of life. Such practices have proven benefits for reducing stress and improving overall well-being, both mentally and physically.
Furthermore, the “money aesthetic,” particularly in its “grandmillennial” form, fosters a connection to history and previous generations. Cherishing vintage items, like a grandmother’s kitchen tool, or restoring older homes to their former glory, provides a sense of continuity and rootedness. Engaging in crafts like knitting vintage-inspired clothing or collecting antiques offers a tangible link to the past and a sense of satisfaction that transcends fleeting trends. These activities provide a grounding counterpoint to the fast-paced, often disconnected nature of contemporary life.
Timelessness in a World of Trends
Fashion, and indeed culture, often moves in cycles. The “money aesthetic,” while currently trending, is not entirely new. It echoes the sentiment found in Ecclesiastes: “What has been will be again, what has been done will be done again; there is nothing new under the sun.” This aesthetic represents a return to classic principles of style and living, suggesting a cyclical nature to cultural preferences.
As the Insider article aptly concludes, the rise of the “money aesthetic” signifies a search for a different era, a desire to escape the recent past’s uncertainties and anxieties. In processing the unique challenges of recent years, this trend can serve as a reminder of enduring values and the simple yet profound gifts that enrich our lives. It encourages a shift away from fleeting material pursuits towards rhythms and practices that provide deeper meaning and lasting satisfaction. Ultimately, the “money aesthetic” may prompt us to appreciate the enduring graces that accompany us through all times, recognizing value not just in fleeting trends, but in timeless principles and experiences.
