The allure of wealth and its associated aesthetics has always captivated the public. Recently, Gen Z has ignited a renewed interest in “Old Money” fashion, flooding social media with images and videos showcasing classic styles reminiscent of a bygone era. From cable-knit sweaters draped over crisp polos to impeccably tailored navy blazers, the old money aesthetic embraces timeless pieces and a refined sensibility. This resurgence draws inspiration from iconic figures like Carolyn Bessette and JFK Jr., fictional characters like Dickie Greenleaf from The Talented Mr. Ripley, and vintage advertisements from brands like Ralph Lauren and J.Crew. The sheer volume of content – nearly a million posts under #OldMoney on Instagram alone – speaks volumes about the trend’s widespread appeal.
More Than Just Clothes: Embracing a Lifestyle
Zach Weiss, a writer and self-proclaimed practitioner of the old money aesthetic, finds this renewed interest fascinating. He recalls his own teenage discovery of the style, seeking a sophisticated alternative to the standard tennis attire of his peers. This led him to embrace the timeless elegance of tennis whites, Lacoste polos, and other classic pieces, shaping his personal style. Weiss, now 31, observes that for Gen Z, the old money look is more than just clothing; it’s a character to embody, a way to express a specific sensibility. His own commitment to the aesthetic is so striking that he once inadvertently stole the spotlight from Timothée Chalamet and Kylie Jenner at the US Open, simply by virtue of his impeccably tailored white blazer, banker-striped shirt, and yellow tie.
Defining “Old Money”: Timeless Elegance and Enduring Quality
Richard Thompson Ford, a Stanford law professor and author of Dress Codes: How the Laws of Fashion Made History, defines the old money aesthetic as evocative of mid-20th century East Coast elites. Think prep schools, Ivy League campuses, and a wardrobe built on classic, enduring pieces rather than fleeting trends. This style transcends specific eras; garments could be worn today or a century ago without appearing out of place. While elements might overlap with what was once considered “preppy,” Gen Z has redefined that term, imbuing “old money” with a distinct meaning and significance. The emphasis is on quality, craftsmanship, and an understated elegance that resists the fast-paced cycles of modern fashion.
The Enduring Appeal of Old Money
The old money aesthetic resonates with a desire for enduring style and quality in a world saturated with fleeting trends. It represents an investment in pieces that transcend time, speaking to a refined sensibility and an appreciation for classic design. This resurgence highlights the cyclical nature of fashion and the enduring appeal of timeless elegance.
