The beauty world is currently captivated by the resurgence of short hairstyles, with everyone from A-list celebrities like Joey King and Jennifer Lopez to trendsetters on social media embracing the chic appeal of cropped cuts. Among these trending styles, the “old money” bob is making a significant wave, perfectly embodying the coveted aesthetic of ‘90s nostalgia and quiet luxury. But what exactly defines this sophisticated bob, and why has it become the must-have haircut of the moment?
Defining the “Old Money” Bob: Understated Luxury
The “old money” bob is the epitome of understated elegance, whispering sophistication rather than shouting for attention. It’s characterized by its effortless volume, subtly tucked ends, gentle hint of curls, and a healthy, high-shine finish. Julius Michael, a renowned celebrity hairstylist and brand ambassador for Voloom, describes it as “a classic style that gets a modern twist with its blunt ends and subtle layers that frame your face, giving you a healthy and glossy mane.” This bob exudes an air of timeless chic, reminiscent of effortless wealth and refined taste.
For visual inspiration, look no further than Meredith Blake from the 1998 remake of “The Parent Trap.” Her polished bob perfectly captures the essence of this trend. Fashion icons like Christy Turlington and Naomi Campbell in the mid-’90s also sported similar styles, further solidifying the “old money” bob’s place in the pantheon of chic, timeless looks. Given the current revival of all things 1990s and the growing fascination with understated sophistication, the “old money” bob’s soaring popularity is a natural progression, perfectly aligning with the zeitgeist.
Achieving the “Old Money” Bob: Cut and Styling
While the “old money” bob appears effortlessly chic, its polished appearance is intentionally crafted. When you visit your stylist to request this look, communication is key to ensure the cut complements your individual features.
The Perfect Cut for Your Face Shape
According to Julius Michael, tailoring the bob to your face shape is crucial for a flattering result. “For a flattering look, keep the length at chin level for longer, slimmer faces or work with collarbone length for wider, fuller faces,” he advises. The inclusion of face-framing layers is another essential element, designed to accentuate your best features and add a personalized touch. This approach moves away from a generic, one-size-fits-all haircut, embracing the principles of quiet luxury, which prioritizes bespoke tailoring and individual style.
Styling for Volume and Shine
Recreating the “old money” bob at home involves mastering the art of the voluminous blowout. To begin, apply a volume-boosting blowout balm to damp hair to prepare it for styling.
Julius Michael recommends using a tool like the Sutra Beauty Infrared IR Blowout Brush, praising it as an “all-in-one hair tool that gives you healthy heat styling without damaging your locks.” Alternatively, a traditional blow dryer paired with a round brush works equally well.
Style your hair in sections, lifting each section up and away from your scalp to maximize volume at the roots. Introduce a gentle twist and curl towards the ends to achieve that signature soft, wind-blown effect that adds to the bob’s effortless charm. Michael also suggests experimenting with different partings to further customize the look: “You can experiment with different parting styles, such as a sexy side part or a middle part,” he says.
To complete the look and enhance its sophisticated shine, finish with a high-shine hair spray. This final touch adds a glossy sheen that elevates the “old money” bob, making it appear healthy, polished, and effortlessly luxurious.
