For anyone plugged into the rhythm of the late 90s and early 2000s, the violin intro and Juvenile’s iconic declaration, “Cash Money Records/ Takin’ over for the 9-9 and the 2000s,” are instantly recognizable. It wasn’t just a catchy hook; it was a prophecy being fulfilled in real-time. Twenty years on, “Back That Azz Up” remains more than a song—it’s a cultural touchstone, instantly transporting listeners back to an era dominated by the Cash Money sound.
This track wasn’t just for the club; it transcended boundaries, becoming a staple at family gatherings, BBQs, and college parties alike. Its infectious beat and empowering message resonated deeply, especially with Black women who embraced it as an anthem, solidifying its legendary status. While the creators may not have initially envisioned a movement, “Back That Azz Up” undeniably became one.
Juvenile, the artist behind 'Back That Azz Up', performing live, embodying the Cash Money Records takeover of the 99 and 2000s.
Cash Money Records, spearheaded by artists like Lil Wayne, Juvenile, and the Hot Boys, wasn’t just having a moment; they were actively shaping the soundscape of an entire generation. Their collective and individual successes cemented their place at the pinnacle of hip-hop. The label’s bold claim of taking over wasn’t hyperbole—it was a reflection of their undeniable impact and influence during a pivotal time in music history.
Relive the era and the enduring anthem. Press play and remember the Cash Money takeover.
