Does the WNBA lose money? Yes, the Women’s National Basketball Association faces financial challenges despite its increasing popularity; this article from money-central.com analyzes the league’s revenue streams, expenses, and long-term financial outlook. As the WNBA navigates expansion and media deals, understanding its profitability is essential for fans and investors alike, exploring topics such as revenue generation, operational costs, and financial forecasts.
1. Understanding the WNBA’s Financial Landscape
Is the WNBA profitable? The WNBA’s financial situation is intricate, marked by revenue growth and ongoing financial challenges. Despite rising viewership and attendance, the league has historically struggled to achieve profitability. This section delves into the core aspects of the WNBA’s financial operations.
1.1. Historical Financial Performance
What has been the WNBA’s financial history? Since its inception in 1996, the WNBA has faced significant financial hurdles. For many years, the league operated at a loss, requiring substantial investment from the NBA.
According to an Associated Press report in 2018, the WNBA had lost an average of more than US$10 million annually since its founding. These losses underscored the challenges in establishing a sustainable business model in a competitive sports market. Despite these challenges, the NBA has remained committed to the WNBA’s growth, viewing it as a long-term investment.
1.2. Current Financial Status
How is the WNBA doing financially now? Recent years have shown promising signs of financial improvement, driven by increased media exposure and fan engagement. However, the league continues to grapple with profitability issues.
According to a New York Post article in October 2024, the WNBA is projected to lose US$40 million this season. While this is an improvement from earlier projections of US$50 million, it highlights the ongoing financial strain. The league’s financial performance is closely tied to factors such as media rights deals, ticket sales, and sponsorship revenues.
1.3. Revenue Streams
Where does the WNBA get its money? The WNBA’s revenue comes from several key sources, each playing a crucial role in its financial health.
- Media Rights Deals: These deals are a vital source of income for the WNBA. The current domestic media contracts generate approximately US$60 million annually. The league is set to receive as much as US$2.2 billion over 11 years from the 2026 season as part of the NBA’s next domestic broadcast rights deals.
- Ticket Sales: Increased attendance at WNBA games contributes significantly to revenue. The 2024 season saw record attendance figures, boosted by the popularity of players like Caitlin Clark.
- Sponsorships: Corporate sponsorships provide essential financial support. Brands that align with the WNBA’s values and target audience invest in the league, contributing to its revenue.
- Merchandise Sales: Sales of team jerseys, memorabilia, and other merchandise add to the WNBA’s income. The popularity of star players drives merchandise sales, enhancing revenue.
- Expansion Fees: The addition of new teams to the WNBA brings in expansion fees. However, some NBA team executives have noted that the NBA owners are not currently receiving any money from these fees.
1.4. Operational Costs
What are the WNBA’s biggest expenses? Managing operational costs is critical for the WNBA’s financial sustainability. These costs include player salaries, marketing expenses, and administrative overhead.
- Player Salaries: Salaries represent a significant portion of the WNBA’s expenses. The current collective bargaining agreement (CBA) outlines the salary structure, and potential opt-outs could lead to increased salaries.
- Marketing and Promotion: Promoting the league and its players requires substantial investment. Marketing campaigns, advertising, and promotional events are essential for attracting fans and sponsors.
- Administrative Costs: These include the costs associated with running the league’s operations, such as office expenses, staff salaries, and league administration.
- Travel and Logistics: Coordinating travel for teams, staff, and equipment is a significant expense. Efficient logistics are crucial for managing these costs effectively.
- Venue Expenses: Renting or maintaining venues for games and events incurs considerable costs. Negotiating favorable venue agreements is important for controlling these expenses.
2. Factors Affecting WNBA Profitability
What influences the WNBA’s financial success? Several factors play a significant role in determining the WNBA’s profitability, ranging from media deals to expansion strategies.
2.1. Media Rights and Broadcasting Deals
How do media deals impact the WNBA’s revenue? Media rights are a cornerstone of the WNBA’s financial model. The value and structure of these deals directly influence the league’s revenue and its ability to invest in growth initiatives.
The WNBA’s current domestic media contracts generate approximately US$60 million annually. Looking ahead, the league is poised to receive up to US$2.2 billion over 11 years starting from the 2026 season, thanks to the NBA’s upcoming domestic broadcast rights deals. Additionally, the WNBA plans to offer two additional packages of matchups independent of the NBA, potentially boosting revenues to as high as US$260 million a season. These deals are expected to provide a significant financial boost, enabling the WNBA to enhance its marketing efforts, improve player compensation, and invest in infrastructure improvements.
2.2. Attendance and Fan Engagement
Why is fan attendance so important for the WNBA? Fan attendance and engagement are vital for driving revenue and creating a vibrant atmosphere around the WNBA. Increased attendance leads to higher ticket sales, concessions revenue, and merchandise sales.
The 2024 season marked a record-breaking year for WNBA attendance, fueled by the excitement surrounding standout players like Caitlin Clark. Engaging fans through social media, community events, and interactive experiences can further boost attendance and create a loyal fan base. According to a report by SportsPro, the WNBA playoffs saw a 142% increase in viewership compared to 2023, highlighting the growing interest in the league.
2.3. Sponsorship and Advertising
How do sponsorships help the WNBA financially? Sponsorships and advertising partnerships are crucial for supplementing the WNBA’s revenue. Brands that align with the league’s values and target audience invest in the WNBA, providing financial support and promotional opportunities.
The Golden State Valkyries, an expansion franchise, secured a jersey patch sponsorship with Kaiser Permanente, demonstrating the value that companies see in associating with the WNBA. Attracting diverse sponsors across various industries can provide a stable revenue stream and enhance the league’s brand visibility.
2.4. Player Salaries and Collective Bargaining Agreements
How do player salaries affect the WNBA’s finances? Player salaries are a significant operational cost for the WNBA, and the terms of the collective bargaining agreement (CBA) play a key role in determining these expenses.
The current CBA outlines the salary structure for WNBA players, and potential opt-outs could lead to renegotiations and increased salaries. Balancing player compensation with the league’s financial sustainability is a critical challenge. Fair compensation is essential for attracting and retaining top talent, but it must be managed in a way that allows the WNBA to remain competitive and financially viable.
2.5. League Expansion
How does expansion impact the WNBA’s financial health? Expanding the WNBA by adding new teams can bring in expansion fees and create new revenue opportunities. However, it also requires careful planning and investment.
The WNBA is set to welcome the Golden State Valkyries in 2025, followed by teams from Toronto and Portland in 2026. While expansion fees can provide an immediate financial boost, the long-term success of new teams depends on factors such as market demand, local support, and effective management. Some NBA team executives have expressed concerns that the NBA owners are not currently benefiting from WNBA expansion fees.
3. The NBA’s Role in the WNBA’s Finances
What role does the NBA play in supporting the WNBA? The NBA’s involvement is crucial to the WNBA’s financial stability and growth. The NBA provides financial support, resources, and expertise to help the WNBA thrive.
3.1. Financial Support and Investment
How much money has the NBA invested in the WNBA? The NBA has invested hundreds of millions of dollars into the WNBA since its formation in 1996. This financial support has been essential for covering operating losses, funding marketing initiatives, and supporting league expansion.
The NBA reportedly owns 60% of the WNBA, and when combining NBA owners’ personal stakes in WNBA teams and the WNBA itself, the ownership amount rises to 75%. The NBA’s financial commitment underscores its belief in the long-term potential of the WNBA.
3.2. Resource Sharing and Expertise
How does the NBA share its resources with the WNBA? The NBA shares its resources and expertise with the WNBA in various ways, including providing access to marketing resources, business operations support, and strategic guidance.
The NBA’s established infrastructure and experience in professional basketball help the WNBA navigate challenges and capitalize on opportunities. For example, the NBA assists the WNBA in negotiating media rights deals, securing sponsorships, and implementing best practices in team management.
3.3. Governance and Oversight
How does the NBA oversee the WNBA’s operations? The NBA provides governance and oversight for the WNBA, ensuring that the league operates according to established standards and practices.
The NBA’s Board of Governors plays a role in shaping the WNBA’s strategic direction and financial policies. This oversight helps maintain the integrity of the league and ensures that decisions are made in the best interest of its long-term success.
3.4. Concerns and Transparency
What concerns do NBA owners have about the WNBA’s finances? Some NBA owners have expressed concerns about the WNBA’s financial performance and have called for greater transparency from NBA Commissioner Adam Silver regarding the league’s return on investment.
According to the New York Post, some NBA owners, including James Dolan of the New York Knicks, want more transparency from Silver about when they will see some return from the WNBA. These concerns highlight the need for clear communication and accountability in managing the WNBA’s finances.
4. Future Prospects and Financial Forecasts
What does the future hold for the WNBA’s finances? The WNBA’s future looks promising, with several factors expected to contribute to its financial growth and sustainability.
4.1. Projected Revenue Growth
How much is the WNBA expected to grow in the future? The WNBA is projected to experience significant revenue growth in the coming years, driven by increased media rights deals, higher attendance, and expanding sponsorship opportunities.
The upcoming media rights deals, set to begin in 2026, are expected to generate substantial revenue for the league. Additionally, the expansion of the regular season and playoff schedule will create more opportunities for revenue generation.
4.2. Expansion and New Markets
How will new teams impact the WNBA’s bottom line? The addition of new teams in markets like Golden State, Toronto, and Portland is expected to boost the WNBA’s revenue and expand its fan base.
These new teams will bring in expansion fees and create new opportunities for ticket sales, sponsorships, and merchandise sales. The success of these expansion teams will depend on factors such as local market demand, effective marketing, and strong community engagement.
4.3. Media Rights Negotiations
How important are media rights for the WNBA’s future? Media rights negotiations will play a crucial role in shaping the WNBA’s financial future. Securing lucrative media deals is essential for generating the revenue needed to support league operations, player compensation, and growth initiatives.
The WNBA is set to negotiate new media rights deals in the coming years, and the outcome of these negotiations will have a significant impact on the league’s financial health. The league’s ability to attract strong viewership and engage fans will be key factors in securing favorable terms.
4.4. Collective Bargaining and Player Compensation
How will future CBAs affect the WNBA’s finances? Future collective bargaining agreements (CBAs) will influence player salaries and benefits, impacting the WNBA’s financial sustainability.
Balancing player compensation with the league’s financial health will be a key challenge in future CBA negotiations. Fair compensation is essential for attracting and retaining top talent, but it must be managed in a way that allows the WNBA to remain competitive and financially viable.
4.5. Long-Term Sustainability
What is the long-term outlook for the WNBA’s finances? The long-term outlook for the WNBA’s finances is positive, with the league poised to achieve greater financial stability and growth.
Factors such as increasing popularity, strategic investments, and effective management will contribute to the WNBA’s long-term success. By continuing to build its fan base, secure lucrative media deals, and manage its finances effectively, the WNBA can solidify its position as a thriving professional sports league.
5. Expert Opinions and Analysis
What do experts say about the WNBA’s financial health? Industry experts offer valuable insights into the WNBA’s financial challenges and opportunities, providing context and perspective on the league’s economic landscape.
5.1. Economists’ Perspectives
What do economists think about the WNBA’s financial model? Economists analyze the WNBA’s financial model to assess its sustainability and growth potential. They consider factors such as revenue streams, operational costs, and market dynamics to provide insights into the league’s economic health.
According to a report by New York University’s Stern School of Business, in July 2025, strategic investments in marketing and fan engagement can drive revenue growth for the WNBA. Economists emphasize the importance of effective financial management and strategic planning for the league’s long-term success.
5.2. Sports Business Analysts’ Views
How do sports analysts view the WNBA’s financial prospects? Sports business analysts examine the WNBA’s financial prospects, focusing on factors such as media rights deals, sponsorship opportunities, and league expansion.
They assess the league’s ability to generate revenue and compete in the sports market. Analysts often highlight the importance of strong leadership, effective marketing, and strategic partnerships for the WNBA’s financial success.
5.3. Financial Advisors’ Recommendations
What advice do financial advisors give to the WNBA? Financial advisors provide recommendations to the WNBA on how to manage its finances effectively and achieve long-term sustainability.
They advise the league on issues such as budgeting, investment strategies, and risk management. Financial advisors emphasize the importance of transparency, accountability, and sound financial planning for the WNBA’s success.
5.4. Team Owners’ Insights
What do team owners think about the WNBA’s financial challenges? Team owners offer insights into the WNBA’s financial challenges, drawing on their experiences in managing professional sports franchises.
They share their perspectives on issues such as player salaries, revenue generation, and league expansion. Team owners often emphasize the importance of collaboration, innovation, and strategic decision-making for the WNBA’s financial success.
5.5. League Officials’ Statements
What do WNBA officials say about the league’s financial health? League officials provide statements on the WNBA’s financial health, outlining the league’s strategic priorities and financial goals.
They communicate the league’s progress in achieving financial stability and growth. League officials often highlight the importance of partnerships, investments, and fan engagement for the WNBA’s long-term success.
6. Case Studies of Successful Women’s Sports Leagues
What can the WNBA learn from other successful leagues? Examining successful women’s sports leagues provides valuable lessons and insights for the WNBA. These case studies highlight strategies and best practices that can contribute to the WNBA’s financial success and growth.
6.1. Women’s Tennis Association (WTA)
How has the WTA achieved financial success? The Women’s Tennis Association (WTA) has achieved financial success through a combination of strong leadership, effective marketing, and strategic partnerships.
The WTA has built a global brand by showcasing talented athletes and creating compelling content. The association has also secured lucrative sponsorship deals and media rights agreements, contributing to its financial stability.
6.2. Ladies Professional Golf Association (LPGA)
How has the LPGA grown its revenue? The Ladies Professional Golf Association (LPGA) has grown its revenue by attracting sponsors, increasing viewership, and expanding its reach.
The LPGA has cultivated a loyal fan base by showcasing talented golfers and creating engaging events. The association has also partnered with major brands to secure sponsorship revenue and enhance its marketing efforts.
6.3. National Women’s Soccer League (NWSL)
How has the NWSL become more financially stable? The National Women’s Soccer League (NWSL) has become more financially stable by attracting investors, increasing media coverage, and engaging fans.
The NWSL has benefited from growing interest in women’s soccer and has capitalized on opportunities to expand its reach. The league has also secured media partnerships and sponsorship deals, contributing to its financial sustainability.
6.4. Women’s National Hockey League (NWHL)
How can the NWHL improve its financial situation? The Women’s National Hockey League (NWHL) can improve its financial situation by increasing its visibility, attracting sponsors, and engaging fans.
The NWHL faces challenges in competing with established men’s hockey leagues but has the potential to grow its fan base and generate more revenue. The league can benefit from strategic partnerships, effective marketing, and a focus on showcasing its talented athletes.
6.5. Women’s Big Bash League (WBBL)
What strategies has the WBBL used to increase revenue? The Women’s Big Bash League (WBBL) has used strategies such as increasing media coverage, attracting sponsors, and engaging fans to increase revenue.
The WBBL has benefited from the popularity of cricket in Australia and has capitalized on opportunities to expand its reach. The league has also secured media partnerships and sponsorship deals, contributing to its financial success.
7. The Impact of Star Players on WNBA Finances
How do star players affect the WNBA’s finances? Star players have a significant impact on WNBA finances, driving ticket sales, merchandise sales, and media attention. Their popularity and performance can boost the league’s revenue and enhance its brand visibility.
7.1. Caitlin Clark Effect
What is the financial impact of Caitlin Clark on the WNBA? Caitlin Clark’s arrival in the WNBA has generated unprecedented levels of excitement and interest, leading to increased ticket sales, viewership, and merchandise sales.
Her popularity has boosted the league’s overall revenue and attracted new fans. The “Caitlin Clark effect” demonstrates the potential for star players to drive financial growth for the WNBA.
7.2. Sue Bird’s Influence
How did Sue Bird contribute to the WNBA’s success? Sue Bird’s contributions to the WNBA extended beyond her on-court performance, as she also helped build the league’s brand and attract fans.
Her leadership, charisma, and advocacy for women’s sports made her a valuable asset for the WNBA. Bird’s influence demonstrates the importance of star players in shaping the league’s identity and financial success.
7.3. Diana Taurasi’s Impact
How has Diana Taurasi helped grow the WNBA? Diana Taurasi’s impact on the WNBA is evident in her scoring records, championship wins, and passionate fan base.
Her competitiveness and skill have made her one of the league’s most recognizable and popular players. Taurasi’s contributions have helped grow the WNBA and attract new fans to the sport.
7.4. Lisa Leslie’s Legacy
What is Lisa Leslie’s legacy in the WNBA? Lisa Leslie’s legacy in the WNBA includes her groundbreaking achievements, such as being the first player to dunk in a WNBA game, and her role in promoting women’s basketball.
Her talent and charisma helped elevate the WNBA’s profile and attract new fans. Leslie’s contributions demonstrate the importance of pioneers in shaping the league’s history and financial success.
7.5. Candace Parker’s Popularity
How does Candace Parker’s popularity affect the WNBA’s finances? Candace Parker’s popularity and versatility have made her one of the WNBA’s most marketable players.
Her endorsements, media appearances, and social media presence have helped boost the league’s visibility and attract new fans. Parker’s influence demonstrates the importance of star players in driving financial growth for the WNBA.
8. Strategies for Improving WNBA Profitability
What strategies can the WNBA use to improve its profitability? Several strategies can help the WNBA improve its profitability, ranging from increasing revenue streams to managing operational costs effectively.
8.1. Enhancing Media Partnerships
How can the WNBA improve its media deals? Enhancing media partnerships is crucial for increasing the WNBA’s revenue and visibility.
The league can negotiate more lucrative media rights deals, expand its broadcast reach, and create compelling content to attract viewers. Strengthening media partnerships will help the WNBA generate more revenue and build its brand.
8.2. Boosting Sponsorship Revenue
What can the WNBA do to attract more sponsors? Boosting sponsorship revenue involves attracting diverse brands that align with the WNBA’s values and target audience.
The league can offer attractive sponsorship packages, create innovative marketing campaigns, and demonstrate the value of partnering with the WNBA. Attracting more sponsors will provide a stable revenue stream and enhance the league’s financial health.
8.3. Increasing Ticket Sales
How can the WNBA attract more fans to games? Increasing ticket sales requires attracting more fans to WNBA games through effective marketing, promotions, and fan engagement initiatives.
The league can offer affordable ticket prices, create a family-friendly atmosphere, and showcase its star players. Attracting more fans to games will boost ticket revenue and create a vibrant atmosphere around the WNBA.
8.4. Managing Player Salaries
How can the WNBA balance player pay with financial stability? Managing player salaries effectively is essential for balancing player compensation with the league’s financial stability.
The WNBA can negotiate fair and sustainable collective bargaining agreements, implement salary caps, and explore revenue-sharing models. Balancing player pay with financial stability will help the league remain competitive and financially viable.
8.5. Controlling Operational Costs
How can the WNBA cut costs without hurting the product? Controlling operational costs involves identifying areas where the WNBA can reduce expenses without compromising the quality of its product.
The league can streamline its operations, negotiate favorable venue agreements, and implement cost-saving measures. Controlling operational costs will help the WNBA improve its profitability and financial health.
9. Addressing Common Misconceptions About WNBA Finances
What are the common myths about the WNBA’s finances? Addressing common misconceptions about WNBA finances is essential for providing accurate information and fostering a better understanding of the league’s economic landscape.
9.1. Myth: The WNBA is Not a Viable Business
Is the WNBA a sustainable business? One common misconception is that the WNBA is not a viable business and relies solely on the NBA for financial support.
While the WNBA has faced financial challenges, it has shown significant growth potential and is working towards achieving greater financial sustainability. The league’s increasing popularity, strategic investments, and revenue-generating initiatives demonstrate its viability as a professional sports league.
9.2. Myth: WNBA Players Are Overpaid
Are WNBA players paid too much? Another misconception is that WNBA players are overpaid, given the league’s financial situation.
In reality, WNBA players’ salaries are relatively modest compared to those of their counterparts in other professional sports leagues. Balancing player compensation with the league’s financial health is a key challenge, but it’s important to recognize the value and talent that WNBA players bring to the sport.
9.3. Myth: No One Watches WNBA Games
Is the WNBA unpopular? A common misconception is that no one watches WNBA games, leading to low viewership and revenue.
In fact, WNBA viewership has been increasing in recent years, with record-breaking numbers for regular-season games and playoff matchups. The league’s growing popularity demonstrates the increasing interest in women’s basketball and the potential for further growth.
9.4. Myth: Sponsors Don’t Want to Support the WNBA
Are sponsorships hard to get for the WNBA? Some believe that sponsors are not interested in supporting the WNBA, leading to a lack of financial backing.
However, the WNBA has attracted a diverse range of sponsors who recognize the value of associating with the league and its fan base. The league’s commitment to diversity, inclusion, and social responsibility makes it an attractive partner for brands that share these values.
9.5. Myth: The WNBA Has No Long-Term Future
Does the WNBA have a future? A final misconception is that the WNBA has no long-term future and will eventually fold due to financial challenges.
In reality, the WNBA has shown resilience and growth potential, with strategic investments, increasing popularity, and a dedicated fan base. The league’s commitment to innovation, collaboration, and strategic planning demonstrates its determination to achieve long-term success.
10. The WNBA’s Social and Economic Impact
What impact does the WNBA have beyond sports? The WNBA has a significant social and economic impact, promoting gender equality, empowering women, and contributing to local economies.
10.1. Promoting Gender Equality
How does the WNBA promote equality? The WNBA promotes gender equality by providing opportunities for women to excel in professional sports and challenging stereotypes about women’s capabilities.
The league’s commitment to equal pay, fair treatment, and gender equity makes it a powerful advocate for women’s rights. The WNBA inspires young girls and women to pursue their dreams and break barriers in sports and other fields.
10.2. Empowering Women
How does the WNBA empower women in sports? The WNBA empowers women by providing a platform for them to showcase their talent, leadership, and athleticism.
The league’s players serve as role models for young girls and women, demonstrating the importance of hard work, determination, and self-confidence. The WNBA empowers women to pursue their passions and achieve their full potential.
10.3. Community Engagement
How does the WNBA engage with its local community? The WNBA engages with local communities through various outreach programs, charitable initiatives, and community events.
The league’s teams and players support local causes, promote youth development, and contribute to community well-being. The WNBA’s commitment to community engagement strengthens its ties with fans and enhances its social impact.
10.4. Economic Contributions
How does the WNBA boost the local economy? The WNBA contributes to local economies by generating revenue through ticket sales, merchandise sales, and tourism.
The league’s games and events attract visitors, create jobs, and stimulate economic activity in host cities. The WNBA’s economic contributions demonstrate its value as a driver of growth and prosperity.
10.5. Role Models and Inspiration
How does the WNBA inspire future generations? The WNBA inspires future generations by providing role models and showcasing the achievements of women in sports.
The league’s players demonstrate the importance of hard work, dedication, and perseverance. The WNBA inspires young girls and women to pursue their dreams and make a positive impact on the world.
By exploring these ten key aspects of the WNBA’s financial landscape, you gain a comprehensive understanding of the challenges and opportunities facing the league. The WNBA’s future depends on its ability to navigate these issues effectively and continue to grow its fan base and revenue streams.
Are you eager to delve deeper into the world of finance and gain more insights? Visit money-central.com today and explore our extensive collection of articles, tools, and resources designed to help you master your financial journey. Whether you’re looking to budget, invest, or seek expert advice, money-central.com has everything you need. Start your path to financial success now! Our address is 44 West Fourth Street, New York, NY 10012, United States. For more information, call us at +1 (212) 998-0000.
FAQ: WNBA Finances
1. Does the WNBA make a profit?
The WNBA has historically struggled with profitability, but recent years have shown improvement, with increased media exposure and fan engagement.
2. How much money does the WNBA lose each year?
According to a recent report, the WNBA is projected to lose around US$40 million this season, an improvement from earlier projections.
3. How is the WNBA funded?
The WNBA is primarily funded through media rights deals, ticket sales, sponsorships, and financial support from the NBA.
4. What role does the NBA play in the WNBA’s finances?
The NBA provides significant financial support, resources, and expertise to the WNBA, owning a majority stake in the league.
5. What are the main sources of revenue for the WNBA?
The main sources of revenue include media rights deals, ticket sales, sponsorships, and merchandise sales.
6. How do player salaries affect the WNBA’s financial health?
Player salaries are a significant operational cost, and the terms of the collective bargaining agreement play a crucial role in managing these expenses.
7. What are the future financial prospects for the WNBA?
The WNBA’s future looks promising, with projected revenue growth driven by increased media rights deals, higher attendance, and expanding sponsorship opportunities.
8. How does league expansion impact the WNBA’s finances?
Expanding the WNBA can bring in expansion fees and create new revenue opportunities, but it also requires careful planning and investment.
9. What are some common misconceptions about WNBA finances?
Common misconceptions include the WNBA not being a viable business, players being overpaid, and a lack of fan interest.
10. What strategies can the WNBA use to improve its profitability?
Strategies include enhancing media partnerships, boosting sponsorship revenue, increasing ticket sales, managing player salaries, and controlling operational costs.
