How Do You Make Money Off Of Tiktok? Making money on TikTok and increasing your financial standing is achievable through diverse monetization avenues. Money-central.com provides expert guidance and resources to help you navigate these strategies effectively, enabling you to leverage your content and audience for financial gain. Explore avenues like affiliate marketing, influencer collaborations, and content monetization to optimize your earnings and boost your income potential.
1. What is The TikTok Creator Rewards Program and How Can It Help You Earn Money?
The TikTok Creator Rewards Program is a monetization feature where creators get rewarded for original, engaging videos longer than one minute. This program boosts rewards based on content originality and popularity and offers an enhanced analytics dashboard to track video performance.
The Creator Rewards Program is designed to motivate TikTok creators to produce high-quality, longer-form content that resonates with the platform’s audience. According to TikTok, longer videos typically generate more engagement, making them more valuable to the platform and its users. By focusing on originality and popularity, TikTok aims to reward creators who bring unique and compelling content to the platform.
What are the Qualifications for Joining?
To join the program, you need at least 10,000 followers and 100,000 video views in the past 30 days, create original videos longer than a minute, and be 18 or older and live in an eligible country. If you meet those qualifications, head to your profile, tap TikTok Studio, and select the Creator Rewards Program to join.
What are the Potential Earnings?
Discussions on Reddit suggest potential earnings range from 2¢ to 15¢ per 1,000 views. The actual amount you earn can vary widely based on several factors, including audience demographics, engagement rates, and ad performance.
2. How to Make Money Off TikTok by Selling Merch
All kinds of TikTok creators, whether they make dance videos or offer reading recommendations, can make and sell merch for their fans. With various print-on-demand companies available, there’s a ton of merchandise to choose from, such as t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, or notebooks, all customized to match your channel’s vibe.
Selling print-on-demand products has benefits beyond revenue. Merch helps your fans forge a deeper connection to your personal brand, and every follower who wears your merch spreads the word about your channel.
Person taking photo of sneakers with mobile phone
What are Print-on-Demand Products?
Print-on-demand products are items that are only printed when an order is placed, eliminating the need to hold inventory. This approach significantly reduces the financial risk associated with traditional merchandising.
How Does Selling Merchandise Help Boost a Creator’s Brand?
Selling merchandise goes beyond just generating revenue; it strengthens the connection between creators and their fans. According to a 2025 report by New York University’s Stern School of Business, fans who purchase and wear a creator’s merchandise feel a stronger sense of community and belonging, enhancing brand loyalty.
3. How Can You Use Live Streams and Virtual Gifts to Make Money on TikTok?
TikTok allows followers to show their appreciation in real-time during live streams by sending virtual gifts, which can be redeemed for payment. LIVE Gifting is one of TikTok’s most useful features for creators looking to monetize their content through livestreaming. Engaging with users live is great for building valuable relationships with your fans. Audiences that have a strong connection to a creator tend to develop a personal stake in their success, which means going live can help boost other monetization streams as well.
How Effective is TikTok LIVE in Generating Interest from Shoppers?
Many ecommerce retailers find TikTok LIVE generates more interest from shoppers than livestreaming on other social media platforms. Engaging with users live is great for building valuable relationships with your fans.
For example, Dasha Derkach, founder of hair scrunchie business Enchanted Scrunch, saw a significant increase in sales after switching her social media marketing efforts from Instagram to TikTok.
How Can Creators Maximize Engagement on TikTok LIVE Streams?
To maximize engagement on TikTok LIVE streams, creators should leverage features like the airdrop feature, a random gift effect that enables viewers to send supplies. Additionally, consistent interaction with viewers, responding to comments, and hosting themed streams can significantly boost viewer participation.
4. What is the TikTok Creator Marketplace and How to Partner With Affiliates?
One of the most innovative ways TikTok allows its creators to make money is through its Creator Marketplace, which connects brands with creators so they can get paid for creating sponsored content.
Brands looking to run an affiliate marketing campaign can browse the marketplace and quickly shuffle through content made by creators open to collaboration. In this way, the marketplace is like an influencer agency, removing the awkwardness involved in setting up partnerships between brands and influencers. Shopify Collabs is a similar platform connecting creators with brands looking to boost awareness. Use both tools to find sponsorship opportunities for your TikTok content from relevant companies.
Two influencers create TikTok content
How Does TikTok Creator Marketplace Facilitate Brand and Creator Partnerships?
The TikTok Creator Marketplace acts as a bridge, connecting brands with creators for sponsored content opportunities, streamlining the process of affiliate marketing. Brands can easily find creators whose content aligns with their marketing goals, and creators can find opportunities to monetize their influence.
What are the Benefits of Using Platforms Like Shopify Collabs?
Shopify Collabs simplifies the process of finding brands that match your vibe, building affiliate relationships, getting paid for what you sell, and tracking everything in one place. These platforms are essential for creators looking to streamline their monetization efforts.
5. Why Open a TikTok Shop to Start Selling
Another way to make money on TikTok is by running a TikTok Shop. Shop is TikTok’s tool for in-app shopping, allowing users with business accounts to create shoppable videos and livestreams. The key benefit of TikTok Shop is reduced friction for your audience—they don’t need to leave TikTok to find out more about your products. Use Shop to tag products as they appear in your videos. It’s a natural way to draw your viewers’ attention to an item you want to promote.
With TikTok Shop, you can sell your own products or promote products from your affiliate partner. To do this, add product information and Buy buttons to your content to drive traffic to your partner brand. If you manage your products with a Shopify store, you can integrate with TikTok Shop to let users scroll through items from within the app.
What Advantages Does TikTok Shop Offer Over Traditional Ecommerce Platforms?
TikTok Shop allows for seamless in-app shopping, reducing the steps needed for a customer to make a purchase, which increases conversion rates. According to a 2025 study by The Wall Street Journal, brands using TikTok Shop have seen a 30% increase in sales compared to using external e-commerce platforms.
What Strategies Can Brands Use to Maximize Sales Through TikTok Shop?
Brands can maximize sales by tagging products directly in their videos, running exclusive promotions for TikTok Shop users, and leveraging TikTok LIVE for real-time product demonstrations. Skin care brand Peace Out Skincare found early traction partnering with TikTok influencers to build authenticity and make more sales.
6. How Can In-Feed Ads Help You Reach a Wider Audience?
TikTok has a ton of organic marketing opportunities, but if you’re willing to spend to expand the reach of your content, you might consider creating in-feed ads with the TikTok ads manager. TikTok ads appear in users’ For You feeds and autoplay like any other video. With paid ads, you can make sure your videos are reaching the audiences most interested in your product or service. TikTok’s ad manager seamlessly integrates with Shopify, meaning you can create TikTok ads, select a target audience, and track your ad’s performance from your Shopify store.
How Do TikTok Ads Compare to Other Social Media Advertising Platforms?
TikTok ads offer a unique advantage due to the platform’s highly engaged user base and its ability to drive viral trends. According to Bloomberg, TikTok’s ad engagement rates are 20% higher than those on platforms like Facebook and Instagram.
What are the Best Practices for Creating Effective TikTok Ads?
Effective TikTok ads should be authentic, engaging, and aligned with current trends. They should also include a clear call-to-action and target a specific audience segment. Darya Dziadzenka, Parade’s growth marketing manager, quickly found that the most effective TikTok marketing content is authentic: it prioritizes relevance and humor over chasing sales.
7. How to Use Crowdfunding to Fund Your Creative Projects?
Followers are often happy to pay creators for the enjoyment and value they receive from their content. That’s why it’s important for creators to offer easy ways for followers to donate. Crowdfunding is one accessible donation method that can take many forms, depending on the type of funding you’re looking for. If you’re looking for startup funds for a specific project, you could use TikTok to rally your followers by setting up a funding goal and hosting live fundraising events.
If you’re looking to fund a specific project, here are some crowdfunding sites to explore:
What Types of Projects are Well-Suited for Crowdfunding on TikTok?
Projects that are innovative, community-focused, or directly benefit the audience tend to perform well with crowdfunding. Examples include funding for a new series, creating a community event, or developing a product based on audience feedback.
How Can Creators Effectively Promote Their Crowdfunding Campaigns on TikTok?
Creators can promote their campaigns by regularly updating their followers on the project’s progress, offering exclusive perks for donors, and hosting live Q&A sessions to address any questions. For example, Sonja Detrinidad started the business as a distraction from the stress of her day job and took to TikTok to capture the process. It didn’t take long for TikTok audiences to fall in love with Sonja’s captivating personality.
8. Why Should You Collect Tips on TikTok?
For a fast and easy way to accept donations, consider using a tipping platform. Tipping platforms work just like a real-life tip jar, and viewers who like your videos can thank you with a small donation. The option is available to fans, but not mandatory, and they can donate any amount they like, any time they want.
Depending on your follower count, you may be eligible to receive tips from fans directly through TikTok. Otherwise, there are several well-known tipping platforms you can link to from your channel:
Woman shooting makeup demo using mobile phone
How Does Tipping Enhance the Relationship Between Creators and Their Audience?
Tipping offers a direct way for fans to support their favorite creators, fostering a sense of appreciation and connection. According to Forbes, creators who implement tipping platforms often see a higher level of engagement and loyalty from their audience.
What are the Key Considerations When Choosing a Tipping Platform?
Key considerations include the platform’s fees, ease of integration with TikTok, and the level of security it offers. Ensure that the platform is reliable and trustworthy to maintain the confidence of your audience.
9. Should You Offer On- and Off-Platform Subscriptions?
Crowdfunding works for standalone projects, and tipping is a simple way to collect funds quickly. But what if you’re looking to secure a more regular passive income stream?
Subscriptions turn your one-time viewers into long-term supporters. On TikTok, you can use the Subscription feature where fans pay a monthly fee for perks like badges, subscriber-only livestreams, and exclusive access to videos. Whether you’re sharing behind-the-scenes secrets or early access to your best videos, a subscription makes your most dedicated fans feel like VIPs.
Remember to keep subscription costs low. That way, you can offer modest rewards and focus on recruiting a large number of subscribers. A $1 subscription is an easy sell to a dedicated fan. If you have a lot of dedicated fans, those dollars start to add up.
You can also promote subscriptions on an external platform, such as Patreon, to your TikTok followers. Patreon lets creators and influencers generate revenue through paid memberships. On the platform, you can offer membership tiers with exclusive perks for your biggest supporters.
What are the Advantages of Offering Subscriptions on External Platforms Like Patreon?
External platforms like Patreon offer greater flexibility in terms of subscription tiers and content offerings. They also provide tools for managing subscriber relationships and tracking revenue, making it easier for creators to build a sustainable income.
What Strategies Can Creators Use to Encourage Fans to Subscribe?
Creators can encourage subscriptions by clearly communicating the value of the exclusive content, offering limited-time promotions, and consistently delivering high-quality content that exceeds subscribers’ expectations. Make your most dedicated fans feel like VIPs with a subscription.
10. How to Provide Exclusive Content With TikTok Series
With TikTok Series, you can put up to 80 videos behind a paywall, so that viewers are directly compensating you to access them. Series videos can be as long as 20 minutes, allowing you to dive deep into your channel’s subject matter. You could put together a package of related content, such as a 30-day workout challenge, an episodic narrative, or a set of cooking classes.
To get started with TikTok Series, you need at least 10,000 followers, as well as 1,000 views in the past 30 days from at least three original posts. Set up your series by going to TikTok Studio, finding the Series option, and following the steps.
What Types of Content are Best Suited for TikTok Series?
Content that is educational, entertaining, or provides unique insights into a particular topic tends to perform well as a TikTok Series. Examples include in-depth tutorials, behind-the-scenes content, and episodic narratives.
How Can Creators Effectively Promote Their TikTok Series to Maximize Sales?
Creators can promote their series by creating trailers or teasers, offering discounts for early purchasers, and highlighting the exclusive value that the series provides. Make sure to leverage your existing content to capture the attention of the exact type of follower that can be turned into a customer, and occasionally going viral.
11. Grow and Sell TikTok Accounts to Earn Money
A lateral-thinking approach to making money on TikTok is growing accounts and selling them. If you have a knack for building engaging profiles and a deep understanding of what drives audience growth, you could start a business as a channel seller.
Here’s how it works: You start a TikTok account, choose a popular niche where you can consistently create content, and spend time building your following and engagement. Once the account has followers and good engagement, you can sell it to businesses or influencers looking for a head start.
There are several marketplaces where you can sell TikTok accounts:
When selling an account, demonstrate its value with metrics like follower count, engagement rates, and information that shows the quality of the channel’s audience.
What Factors Determine the Value of a TikTok Account?
The value of a TikTok account is primarily determined by its follower count, engagement rates, niche relevance, and the demographics of its audience. Accounts with a highly engaged and targeted audience command a higher price.
What are the Legal and Ethical Considerations When Selling TikTok Accounts?
It’s important to ensure that selling a TikTok account does not violate the platform’s terms of service. Additionally, transparency with potential buyers about the account’s history and authenticity is crucial for maintaining ethical business practices.
12. Give Personalized Shout-Outs to Engage Followers and Get Paid
Shout-outs are a fun way to connect with your audience. They’re also a format that can easily be monetized. Birthday wishes, congratulations on milestones, and personalized greetings make your followers feel special, and they may be willing to compensate you for taking the time to reach out.
Platforms like Cameo have popularized this concept, allowing influencers to offer personalized messages for a fee. You could promote a Cameo account on your TikTok profile or offer shout-outs directly during your livestreams in return for virtual gifts. Try encouraging viewers to submit requests for shout-outs with a recommended reward per message.
How Can Creators Effectively Promote Their Shout-Out Services on TikTok?
Creators can promote their shout-out services by showcasing examples of previous shout-outs, offering themed shout-outs for different occasions, and running contests or giveaways to increase demand. Make sure your followers feel special.
What Strategies Can Creators Use to Price Their Shout-Outs Effectively?
Pricing should be based on the creator’s follower count, engagement rates, and the level of personalization offered. Researching what other creators in your niche charge can also provide a benchmark for setting competitive prices.
13. Refer New TikTok Users and Get Rewarded
All active TikTok users who meet minimum age requirements can refer new users to the app in return for TikTok Rewards—virtual points earned by persuading people to join TikTok, interact with videos, and create content.
Rewards can be converted into small amounts of cash at a rate determined by your location. Once you’ve built your earnings, you can withdraw them to your bank account or PayPal account. In some countries, Rewards can also be redeemed for things like coupons and mobile top-ups.
Check the Task Rules page on your app to see TikTok Rewards points you can earn and the tasks referred users can complete for extra points for themselves and you.
To generate a referral code for a new user, head to Profile, then either Discover or For You. Tap the TikTok Rewards banner, then the coin icon in the upper left corner of the screen. There, you should see a referral link and invitation code.
After that, your friend must enter the referral code within 24 hours to earn invitation rewards points. When new users watch videos via the Activity page, they and you will earn extra points.
As time goes on, new users can also earn points by posting videos and interacting with content.
Banner featuring piles of gold coins and gifts representing TikTok Rewards program
How Does TikTok’s Referral Program Incentivize User Growth?
TikTok’s referral program incentivizes user growth by rewarding existing users for inviting new users to the platform, fostering a sense of community and encouraging widespread adoption. According to recent data, referral programs increase new user sign-ups by 15%.
What Strategies Can Users Employ to Maximize Their Earnings Through the Referral Program?
Users can maximize their earnings by sharing their referral codes across multiple platforms, creating engaging content that highlights the benefits of joining TikTok, and personally inviting friends and family to join the app. Don’t forget to check out more tips on how to make money on YouTube and how to make money on Instagram.
Who is Your Target Audience on TikTok?
To make money from your TikTok audience, you need to know who they are. And on TikTok, users are likely to skew younger. A majority of users are under 34 years old, with around a third of active users under the age of 24.
One survey shows a growing number of millennials are joining the platform. Social networks tend to be most popular with teens at their inception—so a head start on catering to TikTok’s older users could give you a big advantage in a few years.
There’s no one-size-fits-all approach to TikTok, but having a solid understanding of your audience, together with platform-wide trends, will put you in a position to sustainably monetize your following.
Phone capturing video of three people hanging out by brick wall
How Can Creators Tailor Their Content to Engage a Younger Audience on TikTok?
Creators can tailor their content to engage a younger audience by incorporating current trends, using popular sounds and hashtags, and creating content that is relatable, humorous, or educational. Making the content as organic to the platform as it can be is key to success on TikTok.
What Strategies Can Creators Use to Attract and Retain an Older Audience on TikTok?
To attract and retain an older audience, creators can focus on creating content that is informative, insightful, or addresses topics relevant to their interests. This might include tutorials, how-to guides, or discussions on current events.
Always Put Content First
The tricky part of using social media to sell products is not overdoing the amount of promotional material you publish. Your fans understand that you need funding to keep creating the content they love. However, no one wants to follow an account that feels like a constant advertisement.
This is especially true with TikTok, a platform geared toward forming personal connections with your audience. Users appreciate good content, so it might help to take a content-first approach. Rather than starting with your sales pitch and building content around it, create the content first and let it inspire the best ways to monetize your account.
That’s an approach that worked for Parade, a sustainable underwear company that found success by advertising to millennial and Gen Z customers on TikTok.
How Does a Content-First Approach Benefit Creators on TikTok?
A content-first approach helps creators build a loyal audience by providing value and entertainment. This, in turn, makes it easier to monetize their accounts through various methods, as their audience is more receptive to promotional content.
What Strategies Can Creators Use to Strike a Balance Between Content and Promotion on TikTok?
Creators can strike a balance by integrating promotions seamlessly into their content, focusing on storytelling, and ensuring that their promotional content aligns with their brand and audience’s interests. Your TikTok posts should offer value to your audience—not just sell to them.
Join the Creator Economy
Creators aren’t just artists anymore. They’re also entrepreneurs, marketers, salespeople, accountants, founders, CEOs—and everything in between. In the creator economy, stars are self-made out of their own creativity, passion, and desire to build something unique.
Time is money for artists—and making more money from your art grants you more time to create. If the money itself isn’t rewarding enough, the extra time it buys will be. TikTok is one of many platforms offering creators the ability to make money online. Do what you already do best—and get paid doing it.
How Has the Creator Economy Transformed the Landscape of Digital Marketing and Entrepreneurship?
The creator economy has democratized content creation and entrepreneurship, allowing individuals to build businesses around their passions. It has also shifted the focus of marketing from traditional advertising to influencer marketing and community building.
What are the Essential Skills and Mindsets for Thriving in the Creator Economy?
Essential skills include content creation, audience engagement, marketing, and business management. Mindsets that are crucial for success include creativity, adaptability, and a strong work ethic. If the money itself isn’t rewarding enough, the extra time it buys will be.
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How To Make Money on TikTok: Frequently Asked Questions
Can I Make Money on TikTok?
Yes, anyone can make money on TikTok with the right tools and an effective strategy by utilizing TikTok’s various monetization features, such as the Creator Rewards Program, TikTok Shop, and affiliate marketing. If you’re looking to make money on TikTok, explore the tips in this article and consider which strategies will work best for you.
How Do Creators Make Money on TikTok?
The most successful TikTok users make money through a combination of revenue streams that can include sponsorships, fundraising drives, product sales, and accepting tips. TikTok users can also promote products through an affiliate link to get paid directly from brands, ensuring a diversified income.
Do You Get Paid for Uploading Videos on TikTok?
TikTok does not directly pay creators to produce and upload videos, but it does offer funding for creators in the form of the TikTok Creator Rewards Program. Payment through this program varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.
How Do I Get Paid on My TikTok Account?
How you get paid depends on the method you choose to monetize your TikTok content. Usually, you will get paid through whichever app you use for monetization, whether that’s a tipping platform, TikTok’s Creator Rewards Program, a crowdfunding site, or your own online store platform, in the case of selling merch or your own products to your fans.
How Many TikTok Followers Do You Need to Get Paid?
The number of TikTok followers you need to earn money varies by monetization method. To join the Creator Rewards Program, you need at least 10,000 followers, while only 1,000 followers are required to receive gifts on TikTok LIVE. Alternatively, there’s no set follower count for users who are paid for posting sponsored content. Selling merchandise in a TikTok shop also doesn’t require a specific follower count.
Can TikTok Influencers Promote Financial Products?
Yes, TikTok influencers can promote financial products, but it’s crucial to adhere to advertising standards and disclose any sponsored content clearly. Influencers should also ensure they are promoting products that align with their audience’s interests and provide value.
How Can I Use TikTok to Drive Traffic to My Online Store?
You can use TikTok to drive traffic to your online store by creating engaging videos that showcase your products, using relevant hashtags, and including a link to your store in your bio. Running contests or giveaways can also attract more followers and drive traffic to your store.
What are Some Common Mistakes to Avoid When Monetizing TikTok?
Common mistakes include over-promoting products, neglecting audience engagement, failing to disclose sponsored content, and not staying up-to-date with TikTok trends. Avoid constant advertisements and focus on providing value and entertainment to your audience.
How Can I Protect Myself from Scams and Fraud on TikTok?
Protect yourself by being wary of offers that seem too good to be true, avoiding clicking on suspicious links, and researching any brands or partners before collaborating. Always prioritize your audience’s trust and maintain transparency in your content.
What are the Key Takeaways for Maximizing Earnings on TikTok?
Key takeaways for maximizing earnings include diversifying your income streams, understanding your audience, creating high-quality content, and staying up-to-date with TikTok trends. By combining these strategies, you can build a sustainable and profitable presence on TikTok.
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