How Do You Make Money Off Tiktok? TikTok offers a myriad of opportunities for content creators to generate income, and money-central.com is here to guide you through these strategies, helping you turn your creativity into financial success. By understanding the various monetization features, building a strong audience, and leveraging affiliate marketing, you can unlock the potential to profit from your TikTok presence. In this article, we’ll cover how to make money on TikTok, tips for generating revenue, and online marketing opportunities.
1. Join the TikTok Creator Rewards Program
Are you creating videos longer than a minute? The TikTok Creator Rewards Program could be your ticket to earning money. TikTok loves viral moments, and if you can capture that magic, this program rewards creators who produce original, engaging content.
The Creator Rewards Program boosts rewards based on the originality and popularity of your videos. While potential earnings can vary, discussions on Reddit suggest rates from 2¢ to 15¢ per 1,000 views. Additionally, you gain access to an enhanced analytics dashboard to monitor your video performance.
To qualify for the program, you need at least 10,000 followers and 100,000 video views in the past 30 days. Your videos must be original, longer than a minute, and you need to be 18 or older and live in an eligible country. To join, go to your profile, tap TikTok Studio, and select the Creator Rewards Program.
2. Sell Merchandise
Want to turn your fans into walking billboards? Whether you make dance videos or offer reading recommendations, selling merchandise is a great way to monetize your TikTok presence.
With a wide variety of print-on-demand companies available, you can choose from a ton of merchandise to choose from. You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, or notebooks, all customized to match your channel’s vibe.
A person focuses on capturing an image of a pristine sneaker using their mobile phone.
Selling print-on-demand products has benefits beyond revenue. Merch helps your fans forge a deeper connection to your personal brand, and every follower who wears your merch spreads the word about your channel. This is especially effective if your merchandise is aesthetically pleasing and aligns with current fashion trends, making your fans proud to wear it.
3. Go Live for Virtual Gifts
Did you know you can get paid to livestream? Most social networks have a livestreaming feature, but what makes TikTok unique is it allows followers to show their appreciation in real-time by sending virtual gifts, which can be redeemed for payment. LIVE Gifting is one of TikTok’s most useful features for creators looking to monetize their content through livestreaming.
Engaging with users live is great for building valuable relationships with your fans. Audiences that have a strong connection to a creator tend to develop a personal stake in their success, which means going live can help boost other monetization streams as well. Interacting directly with your audience during livestreams can lead to more virtual gifts and better overall engagement.
If you create or sell products online, livestreaming is an opportunity to showcase your items. Many ecommerce retailers find TikTok LIVE generates more interest from shoppers than livestreaming on other social media platforms.
TikTok frequently adds features to help creators create engaging streams with fun monetized elements. Try the airdrop feature, a random gift effect that enables viewers to send you supplies when you’re hosting a LIVE. New features can help increase viewer engagement and, subsequently, your earnings.
4. Partner With Affiliates on Creator Marketplace
Looking for brand deals? One of the most innovative ways TikTok allows its creators to make money is through its Creator Marketplace.
The Creator Marketplace connects brands with creators so they can get paid for creating sponsored content. This platform streamlines the process of connecting with brands, making it easier to find collaboration opportunities.
Brands looking to run an affiliate marketing campaign can browse the marketplace and quickly shuffle through content made by creators open to collaboration. The marketplace helps remove the awkwardness involved in setting up partnerships between brands and influencers, and helps ensure a fair and transparent process.
Shopify Collabs is a similar platform connecting creators with brands looking to boost awareness. Use both tools to find sponsorship opportunities for your TikTok content from relevant companies.
5. Open a TikTok Shop
Do you want to sell directly on TikTok? Another way to make money on TikTok is by running a TikTok Shop. Shop is TikTok’s tool for in-app shopping, allowing users with business accounts to create shoppable videos and livestreams.
The key benefit of TikTok Shop is reduced friction for your audience—they don’t need to leave TikTok to find out more about your products. This seamless shopping experience can lead to higher conversion rates and increased sales.
Use Shop to tag products as they appear in your videos. It’s a natural way to draw your viewers’ attention to an item you want to promote. Tagging products directly in your videos makes it easier for viewers to purchase them, leading to higher sales.
With TikTok Shop, you can sell your own products or promote products from your affiliate partner. To do this, add product information and Buy buttons to your content to drive traffic to your partner brand. Promoting affiliate products through TikTok Shop can be a lucrative way to earn commissions on sales.
If you manage your products with a Shopify store, you can integrate with TikTok Shop to let users scroll through items from within the app. Integrating your Shopify store with TikTok Shop simplifies product management and provides a seamless shopping experience for your customers.
Making it easy to shop products from TikTok is key to so many brand’s viral success. One such brand is Peace Out Skincare. The brand found early traction partnering with TikTok influencers to build authenticity—and make more sales.
6. Create In-Feed Ads
Want to reach a wider audience? TikTok has a ton of organic marketing opportunities, but if you’re willing to spend to expand the reach of your content, you might consider creating in-feed ads with the TikTok ads manager.
TikTok ads appear in users’ For You feeds and autoplay like any other video. With paid ads, you can make sure your videos are reaching the audiences most interested in your product or service. In-feed ads can be highly targeted, ensuring that your content reaches the right demographic.
TikTok’s ad manager seamlessly integrates with Shopify. That means you can create TikTok ads, select a target audience, and track your ad’s performance from your Shopify store.
7. Crowdfund Projects
Do you have a project that needs funding? Followers are often happy to pay creators for the enjoyment and value they receive from their content. That’s why it’s important for creators to offer easy ways for followers to donate.
Crowdfunding is one accessible donation method that can take many forms, depending on the type of funding you’re looking for. If you’re looking for startup funds for a specific project, you could use TikTok to rally your followers by setting up a funding goal and hosting live fundraising events. Live fundraising events can create a sense of community and encourage viewers to contribute to your project.
8. Collect Tips
Looking for a quick and easy way to accept donations? For a fast and easy way to accept donations, consider using a tipping platform. Tipping platforms work just like a real-life tip jar, and viewers who like your videos can thank you with a small donation. The option is available to fans, but not mandatory, and they can donate any amount they like, any time they want.
Depending on your follower count, you may be eligible to receive tips from fans directly through TikTok. Otherwise, there are several well known tipping platforms you can link to from your channel. Promoting your tipping link in your bio and during livestreams can help increase donations.
A woman filming a makeup tutorial with her mobile phone, utilizing creative content creation techniques.
9. Offer On- and Off-Platform Subscriptions
Do you want to secure a regular passive income stream? Subscriptions turn your one-time viewers into long-term supporters. On TikTok, you can use the Subscription feature where fans pay a monthly fee for perks like badges, subscriber-only livestreams, and exclusive access to videos.
Whether you’re sharing behind-the-scenes secrets or early access to your best videos, a subscription makes your most dedicated fans feel like VIPs. Subscriptions offer a stable and predictable income stream, allowing you to plan your content creation more effectively.
Remember to keep subscription costs low. That way, you can offer modest rewards and focus on recruiting a large number of subscribers. A $1 subscription is an easy sell to a dedicated fan. If you have a lot of dedicated fans, those dollars start to add up. Small, affordable subscriptions can attract a larger number of subscribers, leading to significant overall revenue.
You can also promote subscriptions on an external platform, such as Patreon, to your TikTok followers. Patreon lets creators and influencers generate revenue through paid memberships. On the platform, you can offer membership tiers with exclusive perks for your biggest supporters. Offering different membership tiers with varying perks can cater to a wider range of fans and increase your subscription revenue.
10. Provide Exclusive Content With TikTok Series
Want to monetize your premium content? With TikTok Series, you can put up to 80 videos behind a paywall, so that viewers are directly compensating you to access them.
Series videos can be as long as 20 minutes, allowing you to dive deep into your channel’s subject matter. You could put together a package of related content, such as a 30-day workout challenge, an episodic narrative, or a set of cooking classes. TikTok Series is a great way to provide in-depth content to your audience.
To get started with TikTok Series, you need at least 10,000 followers, as well as 1,000 views in the past 30 days from at least three original posts. Make sure your content meets these criteria before applying for TikTok Series.
Set up your series by going to TikTok Studio, finding the Series option, and following the steps.
11. Grow and Sell TikTok Accounts
Are you good at building engaging profiles? A lateral-thinking approach to making money on TikTok is growing accounts and selling them. If you have a knack for building engaging profiles and a deep understanding of what drives audience growth, you could start a business as a channel seller.
Here’s how it works: You start a TikTok account, choose a popular niche where you can consistently create content, and spend time building your following and engagement. Once the account has followers and good engagement, you can sell it to businesses or influencers looking for a head start. Selling TikTok accounts can be a lucrative business if you understand how to grow and monetize them effectively.
There are several marketplaces where you can sell TikTok accounts. When selling an account, demonstrate its value with metrics like follower count, engagement rates, and information that shows the quality of the channel’s audience.
12. Give Personalized Shout-Outs
Want to connect with your audience in a personal way? Shout-outs are a fun way to connect with your audience. They’re also a format that can easily be monetized. Birthday wishes, congratulations on milestones, and personalized greetings make your followers feel special, and they may be willing to compensate you for taking the time to reach out.
Platforms like Cameo have popularized this concept, allowing influencers to offer personalized messages for a fee. You could promote a Cameo account on your TikTok profile, or offer shout-outs directly during your livestreams in return for virtual gifts. Try encouraging viewers to submit requests for shout-outs with a recommended reward per message. Offering shout-outs can be a fun and engaging way to earn money while connecting with your fans.
13. Refer New TikTok Users
Want to earn rewards for growing the TikTok community? All active TikTok users who meet minimum age requirements can refer new users to the app in return for TikTok Rewards—virtual points earned by persuading people to join TikTok, interact with videos, and create content.
A promotional graphic showcasing piles of gold coins and gifts, representing the enticing TikTok Rewards program.
Rewards can be converted into small amounts of cash at a rate determined by your location. Once you’ve built your earnings, you can withdraw them to your bank account or PayPal account. In some countries, Rewards can also be redeemed for things like coupons and mobile top-ups. Referring new users can provide a steady stream of rewards.
Check the Task Rules page on your app to see TikTok Rewards points you can earn, and the tasks referred users can complete for extra points for themselves and you.
To generate a referral code for a new user, head to Profile, then either Discover or For You. Tap the TikTok Rewards banner, then the coin icon in the upper left corner of the screen. There, you should see a referral link and invitation code. Make sure to promote your referral code widely.
After that, your friend must enter the referral code within 24 hours to earn invitation rewards points. When new users watch videos via the Activity page, they and you will earn extra points. The more active your referrals are, the more rewards you’ll earn.
As time goes on, new users can also earn points by posting videos and interacting with content.
Understanding Your TikTok Audience
Who are you creating content for? To make money from your TikTok audience, you need to know who they are. And on TikTok, users are likely to skew younger. A majority of users are under 34 years old, with around a third of active users under the age of 24. Understanding the demographics of your audience is key to creating content that resonates with them and leads to monetization.
One survey shows a growing number of millennials are joining the platform. Social networks tend to be most popular with teens at their inception—so a head start on catering to TikTok’s older users could give you a big advantage in a few years. Catering to older demographics can open up new opportunities for monetization.
There’s no one-size-fits-all approach to TikTok, but having a solid understanding of your audience, together with platform-wide trends, will put you in a position to sustainably monetize your following. Staying informed about current trends and audience preferences can help you create content that attracts and engages viewers.
A phone capturing a video of three friends enjoying time together against a backdrop of a brick wall.
Content First: The Key to Success
How can you balance content creation with monetization? The tricky part of using social media to sell products is not overdoing the amount of promotional material you publish.
Your fans understand that you need funding to keep creating the content they love. However, no one wants to follow an account that feels like a constant advertisement. Maintaining a balance between valuable content and promotional material is crucial for retaining your audience.
This is especially true with TikTok, a platform geared toward forming personal connections with your audience. Authenticity is key.
Users appreciate good content, so it might help to take a content-first approach. Rather than starting with your sales pitch and building content around it, create the content first and let it inspire the best ways to monetize your account. Focusing on creating high-quality, engaging content will naturally attract viewers and create opportunities for monetization.
That’s an approach that worked for Parade, a sustainable underwear company that found success by advertising to millennial and Gen Z customers on TikTok. Parade’s growth marketing manager, Darya Dziadzenka, quickly found that the most effective TikTok marketing content is authentic: it prioritizes relevance and humor over chasing sales.
Your TikTok posts should offer value to your audience—not just sell to them. Another great example of this approach is Partly Sunny Projects, an online plant brand shipping California greenery across the country.
Founder Sonja Detrinidad started the business as a distraction from the stress of her day job and took to TikTok to capture the process. It didn’t take long for TikTok audiences to fall in love with Sonja’s captivating personality. Her authentic TikTok videos align with her audience’s interests.
What makes Sonja’s use of TikTok for her business so successful is that she is focused on creating content she knows her viewers enjoy. Sonja covers topics related to gardening, effectively capturing the attention of the exact type of follower that can be turned into a customer, and occasionally going viral.
Join the Creator Economy Today
Are you ready to turn your creativity into cash? Creators aren’t just artists anymore. They’re also entrepreneurs, marketers, salespeople, accountants, founders, CEOs—and everything in between. In the creator economy, stars are self-made out of their own creativity, passion, and desire to build something unique.
Time is money for artists—and making more money from your art grants you more time to create. If the money itself isn’t rewarding enough, the extra time it buys will be. TikTok is one of many platforms offering creators the ability to make money online. Do what you already do best—and get paid doing it.
Discover more tips on how to make money on YouTube and how to make money on Instagram with money-central.com!
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How To Make Money on TikTok FAQ
Can I Make Money on TikTok?
Yes, anyone can make money on TikTok with the right tools and an effective strategy. If you’re looking to make money on TikTok, take a look at the tips in this article and start considering which strategies will work best for you.
How Do Creators Make Money on TikTok?
The most successful TikTok users make money through a combination of revenue streams that can include sponsorships, fundraising drives, product sales, and accepting tips. TikTok users can also promote products through an affiliate link to get paid directly from brands. Diversifying your income streams can provide greater financial stability and growth.
Do You Get Paid For Uploading Videos on TikTok?
TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creator Rewards Program. Payment through this program varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.
In some cases, brands might pay a popular influencer to create videos, but TikTok’s highest-paid users usually monetize their accounts through multiple income streams. Multiple income streams provide greater security, but your audience is the biggest factor when deciding how to make money on TikTok.
How Do I Get Paid On My TikTok Account?
How you get paid depends on the method you choose to monetize your TikTok content. Usually, you will get paid through whichever app you use for monetization, whether that’s a tipping platform, TikTok’s Creator Rewards Program, a crowdfunding site, or your own online store platform, in the case of selling merch or your own products to your fans.
How Many TikTok Followers Do You Need To Get Paid?
The number of TikTok followers you need to earn money varies by monetization method. To join the Creator Rewards Program, you need at least 10,000 followers, while only 1,000 followers are required to receive gifts on TikTok LIVE. Alternatively, there’s no set follower count for users who are paid for posting sponsored content. Selling merchandise in a TikTok shop also doesn’t require a specific follower count.
What Kind of Content Performs Best For Monetization?
According to research from New York University’s Stern School of Business, in July 2025, content that is authentic, engaging, and aligns with current trends tends to perform best for monetization on TikTok. Additionally, content that provides value to the audience, whether through entertainment, education, or inspiration, is more likely to attract and retain followers.
Are There Restrictions on the Type of Content I Can Monetize?
Yes, TikTok has community guidelines that prohibit certain types of content, including hate speech, violence, and illegal activities. Additionally, content that is sexually suggestive or exploits, abuses, or endangers children is strictly prohibited. Make sure to review and adhere to these guidelines to avoid having your content removed or your account suspended.
How Often Should I Post Content To Maximize Earnings?
While there’s no magic number, consistency is key. Aim to post high-quality content regularly to keep your audience engaged. Experiment with different posting schedules to see what works best for your audience. Some creators find that posting multiple times a day is effective, while others prefer to post less frequently but with higher-quality content.
Can I Use TikTok To Promote My Existing Business?
Absolutely! TikTok can be a powerful tool for promoting your existing business. Create engaging videos that showcase your products or services, and use relevant hashtags to reach a wider audience. You can also use TikTok ads to target specific demographics and interests.
What Are Some Common Mistakes To Avoid When Trying To Make Money on TikTok?
Some common mistakes to avoid include:
- Over-promoting your products or services
- Not engaging with your audience
- Posting low-quality content
- Not staying up-to-date with current trends
- Ignoring TikTok’s community guidelines
By avoiding these mistakes and focusing on creating high-quality, engaging content, you can increase your chances of success on TikTok.
