Facebook remains a dominant force in the social media landscape, boasting over three billion active users globally, significantly outstripping platforms like Instagram and TikTok. This massive user base presents unparalleled opportunities for content creators and businesses alike to generate substantial income.
Whether you are an aspiring influencer, a seasoned content creator, or a business owner seeking new revenue streams, Facebook offers a diverse range of monetization avenues. Let’s delve into seven effective strategies to leverage Facebook and start making money today.
7 Ways to Monetize Your Facebook Presence
From building a loyal subscriber base to harnessing the power of e-commerce, Facebook provides numerous tools to convert your online presence into a profitable venture. Here are seven proven methods to generate revenue on Facebook:
1. Build Recurring Revenue with Paid Subscriptions
Paid subscriptions offer a sustainable income stream by allowing you to provide exclusive content to your most dedicated fans in exchange for a monthly fee. This model fosters a strong community while ensuring predictable revenue from your engaged audience.
Think of it as creating a VIP club for your followers. By offering premium content, early access, or exclusive interactions, you can incentivize users to subscribe and support your work directly.
For inspiration, consider comedian Daphnique Springs, who leverages paid subscriptions to connect with her 4.2 million Facebook followers, offering exclusive content for $9.99 per month.
Comedian Daphnique Springs engaging with her 4.2 million followers on Facebook.
Get Started with Subscriptions: To be eligible for Facebook Subscriptions, you need a Facebook Page in Professional mode and meet certain criteria. Generally, Facebook requires pages to have 10,000 followers or at least 250 weekly returning viewers. Additionally, your page should have accumulated 50,000 post engagements or 180,000 watch minutes within the last 60 days. It’s important to note that currently, this feature is primarily invite-only, so check your Page settings for availability.
2. Amplify Your Reach with Brand Partnerships
Collaborating with brands is a well-established way for content creators to monetize their Facebook presence. Brands are willing to invest in partnerships with creators to tap into their engaged audiences, enhance brand visibility, and build credibility.
For businesses, partnering with social media influencers can yield significant returns. While it requires an initial investment, influencer collaborations can drive sales, boost brand awareness, and cultivate brand trust. Facebook’s paid partnership ads further amplify this strategy, enabling you to feature influencer-created content promoting your products directly within your ad campaigns.
Pet subscription box company BarkBox effectively utilized this strategy. A Facebook case study highlighted that BarkBox’s Reels-style partnership ads across Facebook and Instagram resulted in a 13% increase in subscriptions compared to traditional advertising methods.
Two screenshots showcasing BarkBox's successful Facebook partnership ads, demonstrating engagement and visual appeal.
Get Started with Brand Partnerships: For creators, transparency is key. Always utilize Facebook’s “paid partnership” tool to tag sponsored content. When creating a post, simply click the handshake icon, add the brand’s page URL, and publish. To initiate partnerships, consider reaching out to brands you genuinely use and believe in – authenticity resonates strongly with audiences.
For businesses venturing into influencer marketing, begin by identifying creators whose audience and values align with your brand. Develop clear content guidelines to ensure brand consistency and plan a proactive outreach strategy to connect with potential partners.
3. Earn Direct Support Through Facebook Stars
Facebook Stars provide a direct way for your audience to show appreciation and financially support your content. Viewers can purchase and send Stars during your livestreams, videos, or even on text-based posts. For every Star you receive, Facebook (Meta) compensates you with $0.01 USD.
This feature fosters a sense of community and allows your most engaged viewers to contribute to your success directly, turning appreciation into tangible income.
Get Started with Facebook Stars: To unlock the ability to receive Stars, you need to meet a few basic requirements: Your Facebook page must have at least 500 followers and be active for a minimum of 30 days. Once eligible, you can enable Stars in your Creator Studio or Professional Dashboard.
4. Leverage Content Monetization Tools for Ad Revenue
Facebook’s Content Monetization program consolidates various ad formats, including video ads, Reel ads, and performance-based bonuses, into a unified system. As of October 2024, this program is still in beta and operates on an invite-only basis.
This program presents a significant opportunity for eligible creators to earn revenue by integrating ads seamlessly within their content.
Businesses can also participate in this ecosystem by placing video ads within creator content, even without direct program enrollment. For optimal performance, keep video ad durations under 15 seconds and include a skip option. While Facebook accommodates ads ranging from 5 seconds to 10 minutes, shorter, skippable ads generally yield better user engagement.
Get Started with Content Monetization: If you are a content creator with a substantial audience and are interested in exploring ad-based monetization, complete the content monetization interest form available on the Facebook Creator platform. Brands interested in running video ads within creator content can do so through the Facebook Ads Manager, independent of the invite-only program for creators.
5. Establish Your Virtual Storefront with a Facebook Shop
Social commerce is rapidly gaining traction, with nearly half of US consumers reporting making purchases directly through social media platforms. A Facebook Shop empowers you to sell products directly from your brand’s Facebook Page, offering a seamless mobile shopping experience for buyers.
For businesses already utilizing Shopify, integration is straightforward. You can directly connect your Shopify store to your Facebook Shop, streamlining product management and inventory synchronization. Customize your shop with curated product collections, eye-catching promotional banners, and detailed product descriptions to create a compelling online shopping destination. Keep in mind that Facebook Shops currently require on-platform checkout and are primarily displayed on mobile devices.
The Kirrin Finch Facebook Shop, showcasing a branded storefront with product collections and a user-friendly interface.
Get Started with a Facebook Shop: To launch your Facebook Shop, you’ll need to establish a Facebook Business Page and upload your product catalog. This involves adding product photos, detailed descriptions, and organizing products into relevant collections. Facebook provides step-by-step guides to assist you through the shop setup process.
6. Tap into Local Markets with Facebook Marketplace
Facebook Marketplace, with over one billion monthly users, serves as a vibrant platform connecting local buyers and sellers. Whether you’re a casual seller decluttering or a business aiming to reach local customers, Marketplace offers a vast audience and easy-to-use selling tools.
To maximize your success on Marketplace, craft compelling product descriptions that highlight key features and benefits. Categorize your listings accurately to ensure shoppers can easily find your items. Actively participate in relevant local buying and selling groups to expand your reach and connect with potential buyers in your community.
Get Started with Facebook Marketplace: Listing items on Facebook Marketplace is simple. Navigate to the Marketplace tab and select “Create New Listing.” Remember to familiarize yourself with Facebook’s Commerce Policies, as certain product categories, such as healthcare items, are prohibited.
7. Drive Shop Traffic with Targeted Shops Ads
Shops ads are specifically designed to drive sales and direct viewers to your Facebook Shop. These ads effectively bridge the gap between discovery and purchase, guiding shoppers directly to your product offerings.
You can tailor Shops ads to direct users to your shop’s homepage, specific product pages, or curated collection pages showcasing multiple items. Choose between manual ad creation for granular control or automated ads that dynamically sync with your product catalog, simplifying campaign management.
Two examples of Facebook Shop ads for Blue Lagoon Skincare, demonstrating visually appealing product presentation and clear call-to-actions.
Get Started with Shops Ads: To utilize Shops ads, you’ll need an active Facebook Shop and a populated product catalog. Determine your campaign objectives – whether to drive overall shop traffic or promote specific products – and decide between manual or automated ad creation to align with your marketing resources and goals.
Start Selling Your Products on Facebook Today
Shopify offers robust tools that seamlessly integrate with Facebook, empowering you to list, promote, and sell products directly on the platform. Effortlessly create product collections, showcase your brand, and manage your Facebook sales from a centralized platform.
Start selling on Facebook with Shopify
Facebook Monetization: Essential Requirements and Eligibility
Regardless of whether you’re a business owner aiming to sell products or a content creator seeking to monetize through features like Stars and Subscriptions, ensuring your Facebook Page or profile meets eligibility criteria is crucial.
Facebook enforces community guidelines that prohibit content promoting bullying, scams, violence, or graphic material. Violations of these guidelines can result in the loss of monetization eligibility. Regularly check your monetization status within the Meta Business Suite (for business Pages) or the professional dashboard (for creator profiles) to stay informed.
Beyond community guidelines, general monetization eligibility also requires:
- Setting your profile to Professional mode to access creator tools.
- Establishing an active Facebook presence for at least 30 days.
- Consistently posting authentic, original content that adheres to Facebook’s policies.
For Facebook Marketplace sellers, the eligibility requirements are less stringent, primarily requiring users to be at least 18 years of age and comply with the platform’s terms of service.
Learn More About Facebook Growth
Read more about growing your business on Facebook
Frequently Asked Questions About Making Money on Facebook
Can you really make money on Facebook?
Yes, absolutely! Facebook provides a range of legitimate avenues for creators and businesses to generate income. These include brand partnerships, subscription models, direct fan support through Stars, and e-commerce solutions like Facebook Shops and Marketplace.
How many views are needed to get paid on Facebook?
View requirements vary depending on the chosen monetization method. For paid subscriptions, you generally need either 250 recurring weekly viewers or 10,000 followers. Facebook Marketplace selling does not have specific view requirements. For in-stream ads, Facebook’s requirements are more complex and depend on watch time and follower count, typically requiring 60,000 total minutes viewed in the last 60 days and 5,000 followers.
How does Facebook actually pay you?
Facebook offers various payment methods depending on the monetization feature used. For subscriptions and Stars, earnings are typically paid out via direct deposit or PayPal once you meet a minimum payout threshold (usually $100). Facebook Shop sales revenue is processed through your linked payment processor. Marketplace transactions are typically handled directly between buyer and seller, with payment methods agreed upon outside of the Facebook platform unless using the optional checkout feature with shipping.
What is the minimum follower count to make money on Facebook?
The follower count required to monetize on Facebook depends on the chosen method. Facebook Marketplace has no follower requirement. Earning Stars requires a minimum of 500 followers. Paid subscriptions typically require either 10,000 followers or 250 weekly returning viewers. In-stream ads for videos generally require 5,000 followers.
