How much money does 1 million YouTube views make? At money-central.com, we delve into the world of YouTube monetization, revealing the financial potential behind viral content. Discover the key factors influencing earnings, from ad revenue to engagement rates, and unlock the secrets to maximizing your YouTube income. With insights into CPM, audience demographics, and alternative monetization strategies, you’ll gain a comprehensive understanding of how to turn views into revenue. Learn about YouTube Partner Program (YPP), CPM (Cost Per Mille), CPC (Cost Per Click) and explore tips for creating engaging content, optimizing ad placements, and diversifying revenue streams.
1. YouTube Pay: How Is It Based?
Yes, YouTube creators get paid, but not just for video views. YouTube pays based on ad views. You get paid when someone watches or clicks on the ads Google puts in your video.
The real question should be, “How much money does 1 million ad views make?” Ad revenue is the main way YouTube creators earn money. You can start earning once you allow YouTube to show ads on your video. To do this, you’ll need to sign up for the YouTube Partner Program (YPP). This program is like a VIP club that checks out creators and gives them access to monetization tools. It ensures that only high-quality, copyright-friendly content gets ads. This way, advertisers get the most out of qualified channels.
YouTube Partner Program
1.1. Minimum Eligibility Requirements to Join the YPP
Becoming a YouTube Partner requires meeting certain criteria to ensure content quality and adherence to YouTube’s guidelines.
To become a YouTube Partner, you must:
- Follow the monetization rules on your channel set by YouTube: Make sure your content aligns with YouTube’s advertising policies.
- Reside in a place where you can access the YouTube Partner Program: The YPP is available in many, but not all, locations.
- Stick to YouTube’s Community Guidelines to avoid getting in trouble: This ensures a safe and respectful environment for all users.
- Activate your Google account’s two-step verification: This adds an extra layer of security to protect your account.
- Either create or have an active AdSense account to link to your channel: AdSense is how you’ll receive payments for ad revenue.
- Hit 1,000 subscribers and 4,000 public watch hours in the previous year: This shows you have an established and engaged audience.
- If you’re into Shorts, you need 1,000 subscribers and a whopping 10 million views on your Shorts in the last 90 days: Shorts creators have a different requirement to meet.
After completing the steps to qualify for YouTube’s monetization program, your channel undergoes a review process, typically taking up to 30 days. Once approved, you can enable monetization in your settings. However, certain features will remain limited based on factors such as your subscriber count or YouTube’s moderation restrictions.
You make money when people watch the ads on your videos. YouTube takes a cut, around 45%, and you get the rest, 55%. Other factors determine the pay, such as CPM and CPC.
- CPM (Cost Per Mille), or Cost per thousand impressions, reflects how much advertisers pay for 1,000 impressions.
- CPC (Cost Per Click) indicates the payment for each click on an ad.
These metrics determine how much revenue creators receive for their content. According to research from New York University’s Stern School of Business, in July 2025, P provides Y.
2. How Much Does YouTube Pay You for 1 Million Views?
Figuring out how much money you can make with 1 million YouTube views isn’t straightforward. The amount varies based on many things. These include your channel’s location, content niche, audience demographics, the level of engagement, and content length. It’s a mix of elements unique to each creator.
According to an interview with YouTubers about their earnings by Business Insider, Kaz Sawyer, who has a YouTube channel about cool challenge videos, makes about $1.61 for every 1,000 views. He’s into short-form content and gets extra cash from YouTube Shorts’ creators’ fund.
Joshua Mayo, a finance expert on YouTube, makes roughly $29.30 for every 1,000 views. He adds that his CPM rate shot up when he switched his channel’s content niche from lifestyle to personal finance.
Finance Expert on YouTube
So, as per the data from YouTube creators, the answer to the question “How much money does 1 million YouTube views make?” is around $1,700 – $30,000 for each video with 1 million views.
2.1. Generally, How Many Views Do YouTubers Need to Make Money?
If your channel has videos with competitive keywords and people don’t use ad blockers to bypass ads, you could make six times as much from ads. Here’s a breakdown for your clarity:
- 1,000 Views: If a YouTube channel gets 1,000 ad views, it typically earns $1.5 – $30, with an average of $15 across all industries.
- 100,000 Views: Reaching 100,000 ad views can typically earn $150 – $3,000, averaging $1,500. Hence, with 100,000 daily ad views, you might make around $45,000 monthly.
- 1,000,000 Views: If your YouTube channel hits 1 million ad views, you can earn $1,700 – $30,000, with an average of $15,000 across all industries and niches.
The most popular video creators often get millions of views on each YouTube video. For instance, Mr. Beast’s “I Survived a Plane Crash” video reached 64 million views in only two months and is one of the top earners on YouTube.
2.2. Need More Clarity? Here’s a Case Study to Get a Better Idea of How Much YouTube Pays for 1 Million Views
Let’s look at Joseph Hogue’s finance-focused channel, “Let’s Talk Money.” Started in 2017, it has gathered a whopping 31.7 million views. The total ad revenue for the channel is $480,763, making around $15 for every thousand views, which is higher than the usual earnings.
Turning our attention to standout videos – “The 10 Best Side Hustle Ideas,” published in September 2018 with 1.3 million views, has earned $23,173, equating to $17,825 per million views.
Then, there’s “7 Monthly Dividend Stocks That Will Pay Your Rent,” premiered in April 2021, boasting 1.2 million views and earnings of $29,511. That’s $24,592 for every million views.
3. Wait, Is Making Money on YouTube Really A Stable Gig?
With rule changes, new algorithm experiments, and constant drama, many creators have seen their ad revenues decrease. The unpredictability of ad revenue and the dominance of larger creators raise concerns about relying solely on YouTube revenue.
Depending solely on one platform can be risky, as there’s limited control over earnings and YouTube revenue calculations can be unclear. For creators, the key is diversification. Establish multiple revenue streams to convert your unknown YouTube subscribers into known paying customers.
This is where money-central.com can help you! We offer resources and tools to help you diversify your income streams and build a more stable financial future.
3.1. What Are the Factors Impacting YouTubers’ Pay?
Videos with ads generally make more money when more people watch them. But only some viewers see the ads. Some people use ad blockers, and over 80 million YouTube Premium users pay a monthly fee to skip ads. Creators still get paid based on how much these Premium users watch their videos.
If you’re looking to boost your earnings per view, there are a few things you can tweak on your channel.
3.1.1. Ad Types
The type of ads you allow on your channel matters. There are different ad types, like skippable, non-skippable, back-to-back, bumper, and text banners. You can decide which ads should appear and where they should pop up (before, during, or after your video) through Google AdSense. These choices affect how engaged viewers are, and that, in turn, affects how much you get paid per view.
Some ads allow viewers to skip after a few seconds, while others require viewers to watch the whole ad. Your paycheck depends on your CPM and CPC for each ad.
3.1.2. Your Channel Niche and Category
What kind of content you make on YouTube can impact how much money you make. Topics like finance usually interest more people than broader subjects like beauty or lifestyle.
The larger the audience for the niche, the more bids YouTube charges advertisers. It’s always advisable to pick a niche that has a larger audience and more purchasing power. Pick a niche that has a strong demand.
3.1.3. Audience Demographics
Some places worldwide are like gold mines for advertisers because they’re great for reaching a specific audience. Advertisers will pay more if they know they’ll get top-notch leads from a particular country.
YouTubers in the US generally earn about $0.01 to $0.03 for each view, adding up to roughly $10-30 for every 1,000 views. Certain regions or countries are of high value if ads target a specific audience.
3.1.4. Engagement Rate
The engagement rate for your video has a big impact on ad placement. Engagement rates such as likes, comments, and content shared across social media define the scope of the video in your channel. Your pay may differ depending on the engagement metrics; the higher the interactions, the higher the payment you receive.
Building up your YouTube page isn’t easy. Perform a niche market study, make niche-related content, and create a marketing strategy to spread the word about your new videos. Then, keep checking to see which content is getting the most attention and try to get more of it.
4. YouTubers in Top Highest Earning List
Now that you know the answer to “How much money does 1 million YouTube views make?” you may wonder if that kind of money can earn. Well, we have that covered.
You’ll see that these people are just like you and me—ordinary folks, even kids—who have built a fan base, bringing them millions of dollars.
4.1. Mr. Beast
- Net worth: $500 million
- Subscribers: 232 million
- Total Views: 42.4 billion
Jimmy Donaldson, known by his YouTube username, MrBeast, had almost a billion views in February 2023. MrBeast surpassed PewDiePie as the YouTuber with the most subscribers in November 2022.
Donaldson also makes a lot of money in other ways, including MrBeast Burger, a ghost-kitchen idea that runs out of current restaurants, Feastables, his 100% organic chocolate bars, and over $500,000 in Mr. Beast merchandise.
4.2. Like Nastya Official
- Net worth: $260 million
- Subscribers: 112 million
- Total Views: 96.57 billion
Like Nastya is Anastasia Radzinskaya, a child YouTuber from Russia. She runs kid-friendly YouTube channels with her parents, such as Like Nastya and Like Nastya Vlog. Nastya’s wealth has increased 850% in the last two years.
Like Nastya’s platform is the fifth most-watched and seventh most-subscribed online. Their wealth comes from ads displayed on YouTube and deals with brands to promote their products through its channel.
4.3. Dude Perfect
- Net worth: $100 million
- Subscribers: 60 million
- Total Views: 16.96 billion
American YouTube group Dude Perfect makes challenge videos about sports. The group’s extreme sports techniques, such as trick shots based on stunts, have made them famous.
They are also a part of the “Stereotypes” series, mocking sports-related stereotypes. They even released a game for phones that works on both iOS and Android. Cory Cotton, one of their colleagues, penned and released a book called Go Big.
If you’re curious about how much you can earn as a creator, Google’s Adsense calculator is a good place to start! It uses your location and content niche to estimate your earning potential.
5. How Else Can You Make Money on YouTube?
If you’ve come this far to understand how much money does 1 million YouTube views make, you deserve bonus information!
You don’t have to solely follow YouTube’s pay-per-view program as your only way to make money. You can also diversify your YouTube income streams like successful creators do!
If you want to make more money off of your YouTube studio, here are a few hustle ideas:
5.1. Affiliate Links
36.9% of marketers employ YouTube as their affiliate marketing platform. Influencers and reviewers on YouTube often include product links in their video descriptions. If a viewer clicks on any of those links, learns further about the product, and buys it, the marketer gets a commission (depending on the affiliate program).
Check out this video review of a product. As a well-known YouTube tech reviewer, Marques Brownlee puts affiliate links on all the gadgets he discusses in his videos. He also occasionally places affiliate links to his video tech.
YouTube tech reviewer Marques Brownlee
5.2. Sponsored Posts
Compared to banner or display ads, the return on investment (ROI) from influencer-produced sponsored content is 11 times higher. YouTube influencer marketing often involves video promotions.
A YouTube influencer can make a video about your product or just a small part. Either the video or its description should indicate that it contains a paid promotion.
Better Ideas is one YouTube channel that frequently sponsors partnerships with various brands. They must disclose these collaborations per YouTube’s Ad Policies.
YouTube channel Better Ideas
5.3. YouTube Shorts
YouTube Shorts has become popular, with 1.5 billion people checking it out monthly. Shorts are those vertical videos; about 70% of people watch them on their phones. If your audience is all about YouTube and loves their phones, running Shorts ads might be a smart move.
These Shorts ads don’t scream “ad” like regular ones. They look a lot like the normal reels. When they pop up in the Shorts feed, you can skip them in a swipe, and the only hint that it’s an ad is those tiny letters “Ad” and a little call-to-action button.
YouTube Shorts ads have a clear “Call to Action” button, which is easier to find than the CTA buttons under regular YouTube ads, as you can see in the image above. You can change the look of this button and add product feeds to make it more appealing to customers.
YouTube Shorts ads
5.4. Channel Memberships
You can offer your subscribers exclusive perks like early video access, discounts, and one-on-one discussions in exchange for a membership fee.
Since YouTube handles channel membership fees, you’ll send some of your earnings to the site.
Here, you are looking at Kim Dave, a renowned YouTuber who offers exclusive perks to her channel members at specific costs. She also uses a discount code to attract subscribers to become members.
YouTuber Kim Dave
5.5. Patronage Through Third-Party Apps
The YouTube channel membership system isn’t the only option for rewarding subscribers; you can use third-party apps that offer tools for creators to run a subscription service and sell digital stuff.
This way, creators can earn money regularly by giving special rewards and perks to their loyal subscribers.
Check Patreon, for example; many creators, including those who make videos and podcasts, write, create art and music, share recipes, and more, use platforms like Patreon to connect with their followers.
5.6. Merchandise
You can use the amazing subscriber base to sell products and earn money through it; you may also have noticed that some YouTubers have opened a store and made clothes for their loyal fans to buy. Famous YouTubers typically turn their channel into a brand and sell merchandise like t-shirts, bags, caps, and accessories.
Check Ed Bassmaster’s merchandise. You can find the kinds of t-shirts in his store at varied prices displayed for his subscribers to purchase.
5.7. Super Chat, Super Stickers, and Super Thanks
Super Chat, Stickers, and Thanks monetize live streams and Premiers, where viewers can tip the creators.
- Super chat lets viewers pay $1–500 to have their message shown in your livestream discussion.
- Super Stickers are stickers that pin to your chat stream instead of messages.
- YouTube Super Thanks lets viewers donate to on-demand videos.
Here’s an example of Super Chat when team Tubebuddy live-streamed on YouTube for International Creator Day.
YouTube Super Chat
5.8. Re-Use Your YouTube Content on Other Platforms
If you want to monetize videos originally published on YouTube, you may share them on other sites. Shorts will do admirably, particularly on paid platforms that cater to short-form videos, such as TikTok.
Although it’s an indirect approach to generating money from your YouTube channel, you may as well maximize its potential. You should optimize your videos for your publication platform.
Navigating the complexities of YouTube monetization can be challenging. At money-central.com, we provide comprehensive resources and tools to help you understand and optimize your earnings. Explore our articles and guides on topics such as:
- Understanding CPM and RPM: Learn how these metrics affect your ad revenue and how to improve them.
- Optimizing Your Content: Discover strategies for creating engaging content that attracts a larger audience and increases ad views.
- Diversifying Your Income: Explore alternative monetization methods like sponsorships, merchandise sales, and affiliate marketing.
- Staying Compliant with YouTube Policies: Ensure your channel remains in good standing by adhering to YouTube’s guidelines and policies.
Visit money-central.com today and take control of your YouTube earnings. Our expert advice and practical tools will empower you to maximize your revenue and achieve your financial goals.
6. Wrapping Up
With more than 30 billion unique monthly visitors, your 1 million views on YouTube money is an opportunity with varying potential profits of $1,700 to $30,000. If the last decade has taught us anything, YouTube revenue is a fantastic resource for ambitious individuals who want to build their careers on their terms.
If you’re a YouTube creator or planning to start one, money-central.com is here to help. We offer resources and tools to help you succeed on YouTube and beyond.
7. FAQ
7.1. How Much Money Is 20 Million Views on YouTube?
Let’s say an average YouTuber earns an estimated $1,700 – $30,000 for each video with a million views. 20 million views on YouTube will help them make around $34,000 – $600,000 easily. Remember, many more factors influence this YouTube revenue.
7.2. How Much Does YouTube Pay for 100k Subscribers?
The number of subscribers to a channel does not determine how much money a YouTuber makes. Ad viewing is the main payment method on YouTube, at least with Google’s YouTube Partner Program. With 100k subscribers, if a monetized YouTuber could convince each subscriber to view a new video weekly, they could earn around $1,800 per week, or roughly $93,600 yearly, only from AdSense.
7.3. Does YouTube Pay Monthly?
If a Youtuber meets all the eligibility requirements of the YouTube Partner Program and has crossed the minimum $100 threshold, he becomes eligible for a monthly payout. Google uses AdSense to pay qualified YouTubers monthly through the YPP; payments are usually sent between the 21st and the 26th.
7.4. How Much Money Will a Youtuber Get for 2 Million Views on YouTube?
According to our estimates, the average YouTuber gets around $3,400 to $6,000 for an average video with 2 million views. Roughly, for this many views, you can expect $4000. To attain this number, be mindful of your niche, audience demographics, and ad rates.
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