How Much Money Does A Million Views Make On YouTube?

How Much Money Does A Million Views Make On Youtube? That’s the question on every aspiring content creator’s mind. At money-central.com, we’ll break down the YouTube monetization process and reveal the earning potential, offering financial insights and strategies to maximize your revenue streams. Learn how to turn those views into real dollars with our expert analysis on advertising revenue, content monetization, and digital earnings.

1. YouTube Pay: How is it Calculated?

YouTube compensates its creators not solely on video views, but primarily on ad views within the channel. Each time a viewer watches or interacts with an advertisement displayed on your video, you, as the content creator, receive a portion of the revenue.

So, instead of asking “How much money does 1 million video views make?”, the more relevant question is “How much money does 1 million ad views generate?” The primary source of earnings for YouTube creators comes from advertising revenue. The monetization journey commences when you enable YouTube to run advertisements on your videos, which requires enrollment in the YouTube Partner Program (YPP). This program sets the stage for creators to earn based on ad performance.

Minimum Eligibility Requirements to Join the YPP

The YouTube Partner Program (YPP) serves as an exclusive club for creators, providing access to monetization tools and ensuring quality and copyright-friendly content for advertisers. To become a YouTube Partner, you must:

Adhere to YouTube’s monetization policies.
Reside in a location where the YouTube Partner Program is accessible.
Comply with YouTube’s Community Guidelines.
Enable two-step verification for your Google account.
Create or possess an active AdSense account linked to your channel.
Achieve 1,000 subscribers and 4,000 valid public watch hours within the past year.
For Shorts, accumulate 1,000 subscribers and 10 million views on Shorts within 90 days.

After completing these steps, your channel undergoes a review process, typically lasting up to 30 days. Once approved, monetization can be enabled in your settings. However, certain features may remain limited based on factors such as subscriber count or YouTube’s moderation restrictions. Earnings are generated when viewers engage with ads on your videos. YouTube retains approximately 45% of the ad revenue, while the creator receives the remaining 55%. Other factors influencing pay include CPM (Cost Per Mille) and CPC (Cost Per Click).

CPM (Cost Per Mille): Reflects how much advertisers pay for 1,000 impressions.
CPC (Cost Per Click): Indicates the payment received for each click on an ad.

2. How Much Does YouTube Pay for 1 Million Views?

Many are curious about the potential earnings from 1 million YouTube views. It’s important to note that the amount varies based on several factors, including:

Channel location
Content niche
Audience demographic
Level of engagement
Content length

Earnings are a combination of different elements unique to each creator.

According to an interview on YouTubers and their earnings by Business Insider, Kaz Sawyer, a creator of cool challenge videos, earns approximately $1.61 for every 1,000 views. He specializes in short-form content and benefits from YouTube Shorts’ creators’ fund. On the other end of the spectrum, Joshua Mayo, a finance expert on YouTube, makes around $29.30 for every 1,000 views. He notes that his CPM rate increased significantly when he transitioned his channel’s content from lifestyle to personal finance.

Based on data from YouTube creators, the estimated earnings for a video with 1 million views range from $1,700 to $30,000.

Generally, how many views do YouTubers need to make money? If your channel features videos with competitive keywords and viewers do not use ad blockers, your ad revenue could potentially increase sixfold. Here is a breakdown:

1,000 Views: A YouTube channel with 1,000 ad views typically earns $1.5 – $30, averaging $15 across various industries.
100,000 Views: Reaching 100,000 ad views can yield $150 – $3,000, averaging $1,500. Therefore, with 100,000 daily ad views, monthly earnings could be around $45,000.
1,000,000 Views: A YouTube channel with 1 million ad views can earn $1,700 – $30,000, averaging $15,000 across all industries and niches.

The most popular video creators often accumulate millions of views on each YouTube video. For instance, Mr. Beast’s “I Survived a Plane Crash” video reached 64 million views in just two months and is one of the top earners on YouTube.

Case Study: “Let’s Talk Money”

Let’s examine Joseph Hogue’s finance-focused channel, “Let’s Talk Money.” Since its inception in 2017, the channel has amassed 31.7 million views, resulting in total ad revenue of $480,763. This equates to approximately $15 for every thousand views, surpassing the typical earnings.

Notable videos include “The 10 Best Side Hustle Ideas,” published in September 2018, which garnered 1.3 million views and earned $23,173, translating to $17,825 per million views. Additionally, “7 Monthly Dividend Stocks That Will Pay Your Rent,” premiered in April 2021, boasts 1.2 million views and earnings of $29,511, equating to $24,592 for every million views. Joseph isn’t just talking about money; he’s making it.

3. Is Making Money on YouTube a Stable Gig?

Due to rule changes, algorithm experiments, and ongoing drama, many creators have experienced a decline in ad revenue. The unpredictability of ad revenue and the dominance of larger creators raise concerns about relying solely on YouTube revenue. With limited control over earnings and opaque YouTube revenue calculations, depending on a single platform can be risky.

Diversification is key for creators. Establishing multiple revenue streams is crucial, converting unknown YouTube subscribers into known paying customers. Platforms like money-central.com can help you explore options to create and sell courses or products on your own platform. It’s a game-changer for creators looking to build a more stable and secure financial future beyond YouTube.

Now, let’s understand why these uncertainties in YouTube pay occur.

Factors Impacting YouTubers’ Pay

Generally, videos with ads generate more revenue when more people watch them. However, not all viewers see the ads. Some use ad blockers, while over 80 million YouTube Premium users pay a monthly fee to skip ads. Creators still receive payment based on how much these Premium users watch their videos.

To boost your earnings per view, consider the following tweaks to your channel:

Ad Types

The type of ads displayed on your channel matters. Ad types include:

Skippable
Non-skippable
Back-to-back
Bumper
Text banners

You can decide which ads appear and when they pop up (before, during, or after your video) through Google AdSense. These choices impact viewer engagement, which in turn affects your payment per view. Some ads allow viewers to skip after a few seconds, while others require viewers to watch the entire ad. Your paycheck depends on your CPM and CPC for each ad.

Channel Niche and Category

The type of content you create can impact your earnings. Topics like finance often attract more interest than broader subjects like beauty or lifestyle. The larger the audience for the niche, the more YouTube charges advertisers.

It’s always advisable to pick a niche that has:

Larger audience
More purchasing power

Pick a niche that has a strong demand.

Audience Demographics

Certain regions are valuable for advertisers because they effectively reach a specific audience. Advertisers pay more if they know they’ll get top-notch leads from a particular country.

In the US, YouTubers generally earn about $0.01 to $0.03 for each view, which adds up to roughly $10-30 for every 1,000 views.

Specific regions or countries are highly valued if ads target a specific audience. For example, TikTok may not be suitable for an audience in India due to its prohibition, but it is effective in the US.

Engagement Rate

The engagement rate for your video significantly impacts ad placement. Engagement metrics such as:

Likes
Comments
Content shared across social media

Define the scope of the video on your channel. Your pay may differ depending on these metrics; higher interactions result in higher payments.

Pro Tip:

Building up your YouTube page is not easy. Perform a niche market study, create niche-related content, and develop a marketing strategy to promote your videos. Continuously monitor which content is attracting the most attention and focus on creating more of it.

4. Highest Earning YouTubers

Now that you know the answer to “How much money does 1 million YouTube views make?” you may wonder if that kind of money can be made. Here are some of the highest-earning YouTubers:

Mr. Beast

Net worth: $500 million
Subscribers: 232 million
Total Views: 42.4 billion

MrBeast YouTube Channel

Jimmy Donaldson, known as MrBeast, had nearly a billion views in February 2023. He surpassed PewDiePie as the YouTuber with the most subscribers in November 2022. Donaldson also earns significantly from MrBeast Burger, Feastables, and Mr. Beast merchandise.

Like Nastya official

Net worth: $260 million
Subscribers: 112 million
Total Views: 96.57 billion

Like Nastya Official YouTube Channel

Anastasia Radzinskaya, known as Like Nastya, runs kid-friendly YouTube channels with her parents. Her wealth has increased significantly in recent years. The platform is the fifth most-watched and seventh most-subscribed online, earning revenue from ads and brand deals.

Dude Perfect

Net worth: $100 million
Subscribers: 60 million
Total Views: 16.96 billion

American YouTube group Dude Perfect creates challenge videos about sports. Their extreme sports techniques, such as trick shots based on stunts, have made them famous. They are also known for the “Stereotypes” series and have released a game for phones and a book.

Tip: If you’re curious about how much you can earn as a creator, Google’s AdSense calculator is a good place to start. It uses your location and content niche to estimate your earning potential.

5. Alternative Ways to Make Money on YouTube

You don’t have to solely rely on YouTube’s pay-per-view program. Diversify your income streams:

Affiliate Links

36.9% of marketers use YouTube as their affiliate marketing platform. Influencers and reviewers often include product links in their video descriptions. If a viewer clicks on a link and buys the product, the marketer gets a commission.

Affiliate Links on YouTube

YouTube Shorts

YouTube Shorts has become popular, with 1.5 billion people viewing them monthly. These vertical videos are primarily watched on phones. Running Shorts ads can be effective if your audience uses YouTube and their phones.

Shorts ads resemble regular reels, with only the “Ad” label and a call-to-action button indicating they are ads.

YouTube Shorts Ads

YouTube Shorts ads have a clear “Call to Action” button, easier to find than regular YouTube ads. You can customize this button and add product feeds.

Channel Memberships

Offer subscribers exclusive perks like early video access, discounts, and one-on-one discussions for a membership fee. YouTube handles the membership fees, so some of your earnings will go to the site.

YouTube Channel Memberships

Patronage Through Third-Party Apps

Use third-party apps that offer tools for creators to run a subscription service and sell digital products. Creators can earn money regularly by providing special rewards and perks to loyal subscribers. Platforms like Patreon connect creators with their followers.

Merchandise

Sell products to your subscriber base. Many YouTubers open stores and sell merchandise like t-shirts, bags, caps, and accessories.

Super Chat, Super Stickers, and Super Thanks

Super Chat, Stickers, and Thanks monetize live streams and Premieres, where viewers can tip creators.

Super Chat lets viewers pay $1–500 to have their message shown in the livestream discussion.
Super Stickers are stickers that pin to your chat stream instead of messages.
YouTube Super Thanks lets viewers donate to on-demand videos.

YouTube Super Chat

Re-use Your YouTube Content on Other Platforms

Share videos originally published on YouTube on other sites, particularly short-form videos on platforms like TikTok. Optimize your videos for each platform.

6. Unlock Your Earning Potential with Money-Central.com

With over 30 billion unique monthly visitors, your 1 million views on YouTube offer a significant opportunity with potential profits ranging from $1,700 to $30,000. YouTube revenue is a valuable resource for ambitious individuals looking to build their careers on their terms.

For YouTube creators or those planning to start, money-central.com provides resources and tools to enhance your financial strategy. Explore our comprehensive guides on budgeting, saving, and investment strategies to maximize your earnings and achieve financial stability.

We offer insights into:

Understanding CPM and CPC: Learn how to optimize your ad revenue.
Diversifying Income: Discover multiple ways to monetize your content.
Financial Planning: Access tools to manage and grow your YouTube income.

At money-central.com, we aim to empower you with the knowledge and resources needed to navigate the complexities of YouTube monetization and achieve long-term financial success. Contact us at +1 (212) 998-0000 or visit our office at 44 West Fourth Street, New York, NY 10012, United States.

7. Frequently Asked Questions (FAQ)

How Much Money is 20 Million Views on YouTube?

On average, a YouTuber earns an estimated $1,700 – $30,000 for each video with a million views. Therefore, 20 million views on YouTube can generate around $34,000 – $600,000. Keep in mind that numerous factors influence YouTube revenue.

How Much Does YouTube Pay for 100k Subscribers?

The number of subscribers does not determine a YouTuber’s earnings. Ad views are the primary payment method. With 100k subscribers, if a monetized YouTuber convinces each subscriber to view a new video weekly, they could earn around $1,800 per week, or roughly $93,600 yearly, solely from AdSense.

Does YouTube Pay Monthly?

Yes, if a YouTuber meets the eligibility requirements of the YouTube Partner Program and exceeds the minimum $100 threshold, they become eligible for a monthly payout. Google uses AdSense to pay qualified YouTubers monthly through the YPP, with payments typically sent between the 21st and the 26th.

How Much Money Will a YouTuber Get for 2 Million Views on YouTube?

According to estimates, the average YouTuber earns around $3,400 to $6,000 for a video with 2 million views. For this many views, you can expect approximately $4,000. To achieve this, focus on your niche, audience demographics, and ad rates.

Disclaimer: The information provided in this article is for general informational purposes only and does not constitute financial advice. Earnings on YouTube can vary significantly based on a variety of factors, and it is essential to conduct your own research and seek advice from qualified professionals before making any financial decisions.