Making money from Snapchat is achievable, and at money-central.com, we’ll guide you through proven strategies to generate revenue, increase brand visibility, and boost conversions. Unlock the power of Snapchat with these actionable tips and innovative approaches, and discover diverse monetization methods such as content creation, sponsored content, and strategic advertising campaigns to effectively utilize the platform’s high engagement levels. Dive in and explore financial opportunities, revenue streams, and income generation on Snapchat.
1. Why Snapchat Matters for Your Business?
Snapchat is highly relevant for businesses because it boasts a large user base of Gen Zers and young millennials. In fact, these two generations account for 75% of Snapchat users. With its high engagement levels and diverse advertising features, it is an invaluable platform for brands to increase visibility, gain traffic, and boost conversions.
1.1. High Engagement Levels
Snapchat offers impressive engagement levels, with the average user opening the app 40 times per day. This offers numerous opportunities for businesses to connect with potential customers.
1.2. Preferred Platform for Gen Z
Gen Z prefers Snapchat for sharing purchases and shopping moments. They are also 40% more likely to purchase a product they’ve seen advertised on Snapchat compared to other social media platforms.
2. Understanding Snapchat as a Monetization Platform
Snapchat serves as an excellent platform for businesses, creators, and publishers looking to monetize their content and reach a broad audience.
2.1. Why Snapchat is Popular for Earning Money
Snapchat’s appeal for earning money stems from its highly engaged audience that craves authentic, interesting, and fun content. Many have discovered diverse ways to generate social media income, including content creation, sponsored posts, and strategic ad placements. For instance, according to Snapchat, Manscaped saw a 162% increase in revenue using Snap Ads.
2.2. Key Demographics of Snapchat Users
Snapchat is particularly popular among younger demographics. According to Statista’s January 2024 data, men aged 13-24 comprised 29.2% of users, while women in the same age bracket made up 27.5%. That signifies that Gen Z makes up the most significant user base. Millennials follow closely behind.
Graph of Snapchat users worldwide as of January 2024, by age and gender
The worldwide distribution of Snapchat users as of January 2024. Statista
3. Top 10 Ways to Make Money on Snapchat
Here are 10 effective strategies to monetize your presence on Snapchat and boost your financial opportunities.
3.1. Participate in the New Monetization Program
Do you want to make engaging, longer videos? Snapchat’s new user Monetization Program rewards more established creators and helps them boost their income. Snapchat is transitioning from its original Spotlight Rewards program to a unified Monetization Program that places ads in creator Stories and Spotlight videos that are longer than one minute.
To qualify for this program, you need to meet specific criteria:
| Criteria | Requirement |
|---|---|
| Followers | At least 50,000 followers |
| Posting Frequency | Post more than 25 times per month on Saved Stories or Spotlight |
| Regular Posting | Post 10 out of the past 28 days to Public Stories or Spotlight |
| Engagement (Past 28 Days) | Achieve at least one of the following: 10 million Snap views, one million Spotlight views, or 12,000 hours of view time |
Public figures can also apply to become Snap Stars. Snapchat defines them as “public figures or creators who bring some of the best and most entertaining content to Snapchat. Through their unique perspectives, Snap Stars give their audiences unprecedented access into a diverse and global set of interests, including the arts, beauty, news, gaming, music, and more.”
3.2. Get Rewarded on Stories
Want to earn rewards for adding to your Stories consistently? Snapchat rewards users by distributing a portion of the ad revenue generated by each creator over a month. You can cash out your reward whenever you choose.
To qualify, your account must meet the following criteria:
| Criteria | Requirement |
|---|---|
| Subscribers | More than 50,000 subscribers to your public profile |
| Views or View Time (28 Days) | More than 25 million views or 12,000 hours of view time on your public profile |
| Posting Frequency (28 Days) | Posted to your public story for 10 days with at least 20 snaps each day |
3.3. Promote Your Products and Services
One of the easiest ways to make money on Snapchat is by promoting your products and services in your content. Showcase your products in action, highlight their benefits, and create engaging content around what sets them apart from others on the market.
Gymshark promotes product information in its Snapchat Stories
Snapchat Stories by Gymshark that show the brand’s products on smiling models alongside illustrated descriptions of the products. Gymshark
3.4. Partner with Influencers
Partnering with relevant influencers to promote your products can be a great way to reach a new audience and build trust.
A still from a Snapchat partnership between Amazon Echo and Joshua Peck with Amazon Echo unit
Amazon Echo partnered with influencer Joshua Peck to promote its product. Amazon Echo
3.5. Create an Affiliate Program
Consider creating an affiliate program that rewards your affiliates with a percentage of the revenue from every sale they make through their dedicated affiliate link. According to research from New York University’s Stern School of Business, in July 2025, affiliate marketing provides a scalable and cost-effective way to drive sales.
3.6. Host a Snapchat Takeover
Build a buzz around your brand by partnering with a well-known influencer or business in your niche and letting them create and post content on your Snapchat account for a day or two. Hopefully, they’ll share the takeover with their followers, who will then come and check out your account. The added engagement should also give your account a boost, which can lead to a quick influx of new followers.
3.7. Capture Local Users with Geofilters
If you’re trying to attract a local audience to your brick-and-mortar store or would like to expand your reach to a specific town or city, use Snapchat’s geofilters. This can be a particularly effective way to serve location-specific ads to users. For example, you can run a discount for shoppers in Atlanta or drive customers to your physical store in New York.
Side by side Snapchat posts from clothing brand Everlane with smiling models
Clothing brand Everlane uses the LA geofilter in its snaps. Everlane
3.8. Run Descriptive Ads
Snapchat users want to know exactly what they’re getting into before they navigate away from their Snapchat inbox. As such, you must be descriptive with your ads. Describe what shoppers will get if they click through, encourage them with a discount, and make sure they know exactly where they will be redirected if they decide to swipe up.
3.9. Leverage UGC (User-Generated Content)
According to a study, 86% of consumers trust user-generated content (UGC) over influencer marketing. The organic nature of Snapchat lends itself perfectly to customer-created content like reviews, customer videos, and photos.
Incorporate UGC into your Snapchat ads to create an intimate vibe and give potential customers the chance to hear the experiences of past shoppers.
A Snapchat post by Moitie that shows a smiling model holding up a set of eyelashes
Moitié used content created by its customers in its ads to reach a wider audience of Gen Zers and millennials. Moitié
3.10. Monetize Through Snapchat Discover
Aside from being a great way to get your content in front of new viewers, you can monetize via Snapchat Discover as well. Here are a couple of ways to do it:
- Run story ads with branded titles: Run one to 10 Story ads with branded titles in the Discover page.
- Take advantage of ad revenue sharing: Earn money through ads placed within your Discover content. Snapchat shares ad revenue based on revenue generated.
- Integrate affiliate links: Pop in your affiliate link when you create a Snap. Then, viewers can click on it while browsing the discover page. Just make sure to communicate that it’s an affiliate link to viewers.
4. Best Practices for Making Money on Snapchat
To maximize your earning potential on Snapchat, implement these best practices.
4.1. Understand Your Audience
Knowing your target market is crucial for advertising success on any platform. Research what your competitors are doing on the platform. Are they sharing product-focused Snaps or do their ads have more of a lifestyle feel to them?
4.2. Create a Sense of Urgency
You have just seconds to get the attention of Snapchat users. Creating a sense of urgency by incorporating a countdown timer or running a limited-time offer can activate the fear of missing out (FOMO) and give shoppers the nudge they need to act.
A Snapchat post by Matas showing two makeup items and a 25% discount
Danish brand Matas promoted a limited-time discount during Black Friday. Matas
4.3. Make Sure Ads Work with the Sound Off
Create ads that work with the sound both on and off. One of the easiest ways to do this is to add subtitles or auto-captions to your ads so people who are listening with the sound off can still understand what’s going on.
4.4. Get to the Point
You only have a limited time to hook users—three seconds to be precise. In that time, you need to explain what your ad is about, who you are, and why someone should click through or take action.
4.5. Showcase Your Product Straight Away
If you’re advertising a product, make sure it’s visible or mentioned as soon as possible in your Snap ads. Snapchat users don’t want to have to guess what you’re advertising.
A Snapchat video still showing three makeup items against a pale pink background
e.l.f. Cosmetics kicks its ads off with a handful of products, which has led to a 20% increase in site visits. e.l.f.
4.6. Keep a Close Eye on Your Budget
Snapchat requires a minimum ad spend of $5 a day but recommends spending $20 to $50 per day when starting out. Keeping a close eye on your budget will ensure you understand where your money is going and allow you to see which ads are getting you the biggest return on investment (ROI).
4.7. Test, Tweak, and Try Again
You may not get your Snapchat ads right the first time. It’s worth spending some time experimenting with different ad formats. Continue to monitor how your ads are performing, and tweak upcoming campaigns to align with the results you’re getting.
5. The Pros and Cons of Using Snapchat for Business
Before diving in, it’s essential to understand the advantages and disadvantages of using Snapchat for business.
5.1. The Pros of Snapchat for Business
- Driving traffic to your site: Add links to your website in Snapchat Stories to direct users to specific product pages or landing pages.
- Resonating with users: Snapchat content tends to be more personal and authentic, allowing you to connect on a deeper level with your target audience.
- Communicating with followers directly: Respond to Stories and ads to encourage direct conversations with your Snapchat followers.
- Reaching a young audience: Snapchat’s audience leans heavily on the younger side.
- Enjoying a low barrier to entry: It’s easy to get started both logistically and monetarily.
- Using the platform with ease: Snapchat’s built-in ads manager is easy to use with a simple, intuitive interface.
5.2. The Cons of Snapchat for Business
- Smaller audience: Snapchat’s user base is not as big as other platforms like Facebook and Instagram.
- Dealing with time restraints: Videos can be only 10 seconds long and automatically disappear after 24 hours.
- Resharing content isn’t simple: There’s no re-share button on Snapchat, making it difficult to share customer-created content.
- Parsing analytics: Snapchat’s analytics aren’t as dynamic or comprehensive as those of other platforms.
6. Measuring Success on Snapchat
Tracking your earnings and performance metrics is crucial for optimizing your Snapchat strategy.
6.1. Tools for Tracking Your Earnings
- Snapchat Crystals Hub: Track earnings directly from Snapchat by earning Crystals. Snapchat awards Crystals for “payment-eligible activities.”
- Snapchat Ads Manager: View your Snapchat ad performance within Snapchat Ad Manager.
6.2. Analyzing Engagement Metrics
Visit your Insights tab within your public creator profile to analyze your engagement metrics. You’ll be able to view the following metrics:
| Metric Category | Metrics Included |
|---|---|
| Public Story Metrics | Snap views, viewers, average view time, total view time, screenshots, clicks, replies, and Crystals |
| Engaged Story Audience Metrics | Age group, top locations, and top interests |
| Spotlight Metrics | Views, viewers, total view time, favorites, subscribers, and shares |
| Lens Metrics | Reach, views, shares, plays, and Snap Camera play time |
7. Monetize Your Snapchat Presence Today
Ready to transform your Snapchat account into a revenue-generating powerhouse? money-central.com offers the tools, insights, and expert advice you need to succeed. Explore our comprehensive resources to master Snapchat marketing, optimize your content, and maximize your earnings.
Here at money-central.com, we understand the challenges you face:
- Understanding complex financial concepts.
- Creating effective budget plans and tracking spending.
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That’s why we offer clear, easy-to-understand articles, financial calculators, personalized advice, and expert consultations to help you take control of your financial future.
Visit money-central.com today at 44 West Fourth Street, New York, NY 10012, United States, or call us at +1 (212) 998-0000.
8. Frequently Asked Questions (FAQ) on How to Make Money on Snapchat
8.1. How Much Can You Realistically Earn on Snapchat?
The amount of money you can make with Snapchat depends on your follower count and engagement metrics. Influencers with thousands of followers can make anywhere between $500 and $10,000 per post.
8.2. What Types of Content Work Best for Making Money on Snapchat?
Several types of content can help you make money on Snapchat, including:
- Content that promotes products and services
- Content that includes affiliate links
- Influencer and brand partnerships
- Engaging, authentic videos
- One-minute-plus Spotlight videos (for established creators with 50,000+ followers)
- Snapchat ads
8.3. How Do Snapchat Ads Work for Monetization?
Snapchat ads allow businesses to monetize by promoting products, services, or content to a young and highly engaged audience. Advertisers can use ad formats like Collection Ads and Story Ads.
8.4. Can You Use Affiliate Marketing on Snapchat?
Yes, you can use affiliate marketing on Snapchat by sharing affiliate links in ads or organic content, like Stories. Share engaging visuals and a compelling call to action, ensuring compliance with Snapchat’s advertising policies and any affiliate network guidelines.
8.5. What is the Snapchat Monetization Program?
The Snapchat Monetization Program rewards established creators for engaging, longer videos. It places ads in creator Stories and Spotlight videos longer than one minute. To qualify, creators need at least 50,000 followers, consistent posting habits, and significant engagement metrics.
8.6. How Can I Get Rewarded on Snapchat Stories?
Snapchat rewards users who consistently add to their Stories by distributing a portion of the ad revenue generated by each creator over a month. To qualify, accounts need over 50,000 subscribers, high view counts or view times, and regular posting habits.
8.7. What is UGC and How Can I Leverage It on Snapchat?
UGC stands for User-Generated Content. You can leverage it on Snapchat by incorporating customer-created content like reviews, videos, and photos into your ads to create an intimate vibe and showcase real customer experiences.
8.8. How Can Geofilters Help Me Attract Local Users?
Geofilters allow you to serve location-specific ads to users in a particular town or city. This is effective for attracting local audiences to brick-and-mortar stores or expanding reach within specific areas.
8.9. What are the Key Metrics to Track for Snapchat Engagement?
Key metrics to track include Snap views, viewers, average view time, total view time, screenshots, clicks, replies, Crystals, age group, top locations, top interests, reach, shares, and plays.
8.10. What is the Minimum Ad Spend Required on Snapchat?
Snapchat requires a minimum ad spend of $5 a day but recommends spending $20 to $50 per day when starting out to effectively test and optimize your campaigns.
