When Do You Start Making Youtube Money? You can begin earning on YouTube once you meet eligibility requirements like 1,000 subscribers and 4,000 valid watch hours, then join the YouTube Partner Program to monetize your content through ads, channel memberships, and more, as detailed by money-central.com. Let’s explore ways to maximize your earnings with strategies like affiliate marketing, merchandise sales, and brand partnerships, ensuring your channel becomes a profitable venture while providing valuable content and building a strong online presence. Stay tuned to discover how to turn your passion into profit with YouTube monetization, financial gains, and content monetization.
1. Understanding YouTube Monetization
1.1. What is YouTube Monetization?
YouTube monetization is the process of earning revenue from your YouTube videos. This can be achieved through various methods, including advertisements, channel memberships, merchandise shelves, and more. Monetization transforms your creative content into a source of income, allowing you to sustain and grow your channel, as explained by money-central.com.
1.2. Eligibility Criteria for YouTube Monetization
To start making money on YouTube, you need to meet certain eligibility criteria. According to YouTube’s official guidelines, as of July 2024, the primary requirements include:
- Having at least 1,000 subscribers.
- Accumulating 4,000 valid watch hours within the past 12 months or 10 million Shorts views in the last 90 days.
- Adhering to YouTube’s monetization policies and community guidelines.
- Having an AdSense account linked to your YouTube channel.
- Living in a region where the YouTube Partner Program (YPP) is available.
These requirements ensure that only serious creators with a substantial audience and compliant content can monetize their channels. Once you meet these benchmarks, you can apply to the YPP and begin your monetization journey.
1.3. Joining the YouTube Partner Program (YPP)
The YouTube Partner Program (YPP) is the gateway to monetizing your content on YouTube. By joining the YPP, creators gain access to various monetization features and resources, as highlighted by money-central.com. The program enables you to earn revenue through advertisements, channel memberships, Super Chat & Super Stickers, merchandise shelves, and YouTube Premium revenue.
To join the YPP, follow these steps:
- Ensure your channel meets the eligibility criteria mentioned above.
- Go to YouTube Studio.
- Click on the “Earn” tab in the left sidebar.
- If you meet the requirements, you’ll see an option to “Apply Now.”
- Accept the YPP terms and conditions.
- Link an existing AdSense account or create a new one.
- Wait for YouTube to review your application, which typically takes a few days to a few weeks.
Once accepted into the YPP, you can start setting up monetization options for your videos and channel.
1.4. Understanding YouTube’s Monetization Policies
Adhering to YouTube’s monetization policies is crucial for maintaining your eligibility and avoiding demonetization. These policies outline the types of content that are suitable for advertising and what is prohibited. Key aspects include:
- Ad-Friendly Content: Content should be suitable for all advertisers. Avoid topics that are sexually suggestive, violent, hateful, or promote illegal activities.
- Original Content: You must have the rights to use all elements in your videos, including music, footage, and graphics. Avoid using copyrighted material without permission.
- Community Guidelines: Follow YouTube’s community guidelines to ensure your content is respectful and does not violate any rules related to harassment, hate speech, or misinformation.
Failing to comply with these policies can result in your videos being demonetized or your channel being removed from the YPP. Regularly review your content to ensure it aligns with YouTube’s guidelines.
1.5. Setting up an AdSense Account
To receive payments from YouTube, you need to set up an AdSense account and link it to your YouTube channel. Google AdSense is the platform that manages ad revenue and payments for content creators. Here’s how to set it up:
- Go to YouTube Studio and click on the “Earn” tab.
- Follow the instructions to sign up for AdSense. You’ll be redirected to the AdSense website.
- If you already have a Google account, you can use that. Otherwise, create a new one.
- Provide your payment information, including your name, address, and phone number.
- Verify your address by entering a PIN that Google will mail to you.
- Link your AdSense account to your YouTube channel in YouTube Studio.
Once your AdSense account is set up and linked, you’ll start accumulating earnings based on ad views and clicks on your videos.
2. Primary Monetization Methods on YouTube
2.1. Advertising Revenue: CPM, RPM, and eCPM
Advertising revenue is one of the primary ways YouTubers make money. Understanding the key metrics—CPM, RPM, and eCPM—is essential for optimizing your earnings.
- CPM (Cost Per Mille): CPM represents the cost advertisers pay for one thousand ad impressions. This metric indicates how much advertisers are willing to pay to show their ads on your videos.
- RPM (Revenue Per Mille): RPM is the revenue you earn for every one thousand video views after YouTube’s share is deducted. This metric provides a clear picture of your actual earnings per thousand views.
- eCPM (Effective Cost Per Mille): eCPM is the estimated revenue for every one thousand monetized playbacks. It takes into account all revenue sources, including ads, channel memberships, and YouTube Premium revenue.
To maximize your advertising revenue, focus on creating engaging content that attracts a large audience and encourages viewers to watch or click on ads.
2.2. Different Types of Ads on YouTube
YouTube offers various ad formats that creators can use to monetize their videos. Each type has its own characteristics and potential revenue impact. The main ad types include:
- Display Ads: These appear on the right-hand side of the video and above the video suggestions list.
- Overlay Ads: These are semi-transparent ads that appear on the lower portion of the video.
- Skippable Video Ads: These ads play before, during, or after the video and can be skipped by the viewer after five seconds.
- Non-skippable Video Ads: These ads must be watched in their entirety before the video can be viewed.
- Bumper Ads: These are short, non-skippable video ads that last up to six seconds.
- Sponsored Cards: These cards display relevant products or services related to the video content.
Experiment with different ad formats to determine which ones generate the most revenue for your channel. Consider the viewer experience when selecting ad types to avoid disrupting their viewing experience.
Example of an in-video YouTube ad for a bicycle brand
2.3. YouTube Premium Revenue
YouTube Premium is a subscription service that allows viewers to watch videos without ads, download videos for offline viewing, and access YouTube Music Premium. As a content creator, you earn a portion of the subscription revenue when YouTube Premium members watch your videos, as outlined by money-central.com.
The revenue you earn from YouTube Premium depends on factors such as the number of Premium subscribers who watch your content and the total watch time of your videos. Creating high-quality content that appeals to a broad audience can help increase your YouTube Premium revenue.
2.4. Channel Memberships
Channel memberships allow viewers to support your channel directly by paying a recurring monthly fee in exchange for exclusive perks. These perks can include custom badges, exclusive emojis, members-only content, and early access to videos.
To set up channel memberships, you need to meet specific requirements, including:
- Having over 1,000 subscribers.
- Being part of the YouTube Partner Program.
- Being in good standing with YouTube’s monetization policies.
Channel memberships can provide a stable and predictable source of income for your channel. Promote your membership program by highlighting the exclusive benefits and encouraging your viewers to join.
2.5. Super Chat and Super Stickers
Super Chat and Super Stickers are features that allow viewers to purchase highlighted messages in live chat during live streams and premieres. These features provide a way for fans to support your channel and stand out in the chat.
- Super Chat: Viewers can purchase Super Chat messages to make their comments more visible and pinned to the top of the chat for a certain period.
- Super Stickers: Viewers can buy Super Stickers, which are animated images, to express their support for your channel.
These features are particularly effective during live streams and premieres when you have a highly engaged audience. Encourage viewers to use Super Chat and Super Stickers by acknowledging their messages and expressing gratitude for their support.
3. Diversifying Revenue Streams
3.1. Affiliate Marketing
Affiliate marketing involves promoting products or services from other brands in your videos and earning a commission for every sale made through your unique affiliate link. This can be a lucrative way to diversify your revenue streams, as highlighted by money-central.com.
To succeed with affiliate marketing, follow these best practices:
- Choose Relevant Products: Promote products that align with your content and appeal to your audience.
- Be Transparent: Disclose your affiliate relationship to your viewers.
- Provide Value: Offer honest reviews and recommendations to build trust with your audience.
- Use Affiliate Links: Include your affiliate links in your video descriptions and end screens.
Popular affiliate programs for YouTubers include Amazon Associates, ClickBank, and ShareASale.
3.2. Selling Merchandise
Selling merchandise is a great way to monetize your channel and engage your audience. You can sell a variety of products, such as t-shirts, hoodies, mugs, and accessories, featuring your channel’s logo, catchphrases, or unique designs.
To start selling merchandise, you can use platforms like:
- Shopify: Connect your Shopify store to your YouTube channel to display products around videos.
- Print-on-Demand Services: Use services like Printful or Teespring to design and sell products without holding inventory.
- YouTube Shopping: Use YouTube Shopping to tag products in your videos and create a storefront on your channel.
Promote your merchandise in your videos, end screens, and community posts to drive sales and build brand loyalty.
3.3. Brand Sponsorships
Brand sponsorships involve partnering with brands to create sponsored content in exchange for payment. This can include product reviews, demonstrations, or integrating the brand’s products or services into your videos.
To attract brand sponsorships, focus on:
- Building a Strong Brand: Create high-quality content that reflects your unique style and values.
- Engaging Your Audience: Foster a loyal and engaged audience through consistent content and interaction.
- Reaching Out to Brands: Contact brands that align with your content and audience to pitch sponsorship opportunities.
- Negotiating Fair Deals: Determine your rates based on your reach, engagement, and the value you bring to the brand.
Be transparent with your audience about sponsored content and only promote products or services that you genuinely believe in.
t-shirts on a website category page
3.4. Crowdfunding
Crowdfunding involves soliciting financial support from your audience to fund specific projects or initiatives. This can be a great way to finance the creation of new content, upgrade your equipment, or support your channel’s growth.
Popular crowdfunding platforms for YouTubers include:
- Patreon: Offer exclusive content, access, and perks in return for regular donations.
- Kickstarter: Launch a campaign to raise funds for a specific project.
- GoFundMe: Collect donations for personal or channel-related expenses.
Communicate your goals and needs clearly to your audience and offer compelling incentives to encourage them to contribute.
3.5. Licensing Content
If you create viral videos or unique content, you can license it to media outlets, news agencies, or other creators for a fee. Licensing involves granting permission to use your content in exchange for payment.
To license your content, you can:
- List Your Videos on Marketplaces: Use platforms like Jukin Media to make your content available for licensing.
- Respond to Inquiries: If your video goes viral, respond to media outlets and other creators who request permission to use it.
- Negotiate Licensing Agreements: Establish clear terms and conditions for the use of your content, including payment terms, usage rights, and attribution.
Licensing can be a lucrative way to generate revenue from your existing content.
4. Optimizing Your YouTube Channel for Monetization
4.1. Content Creation Strategy
Creating high-quality, engaging content is the foundation of successful YouTube monetization. Develop a content strategy that aligns with your niche, audience interests, and monetization goals.
Key elements of an effective content strategy include:
- Niche Selection: Choose a niche that you’re passionate about and that has a large and engaged audience.
- Keyword Research: Identify popular keywords and topics related to your niche to optimize your videos for search.
- Content Planning: Create a content calendar to schedule regular video uploads and maintain consistency.
- Video Production: Produce high-quality videos with clear audio, visuals, and editing.
- Engagement: Interact with your audience in the comments section, respond to feedback, and encourage participation.
By creating valuable and engaging content, you can attract a large audience and increase your monetization potential.
4.2. SEO Optimization
Search Engine Optimization (SEO) is crucial for increasing the visibility of your videos on YouTube. Optimizing your videos for search can help you attract more views, subscribers, and revenue.
Key SEO strategies include:
- Keyword Research: Use tools like Google Keyword Planner, TubeBuddy, or VidIQ to identify popular keywords related to your videos.
- Video Titles: Create compelling and keyword-rich titles that accurately describe your videos.
- Video Descriptions: Write detailed and informative descriptions that include relevant keywords and links.
- Tags: Add relevant tags to your videos to help YouTube understand their content and context.
- Thumbnails: Create eye-catching thumbnails that entice viewers to click on your videos.
By optimizing your videos for search, you can improve your rankings in YouTube’s search results and attract more organic traffic.
4.3. Audience Engagement
Engaging with your audience is essential for building a loyal community and maximizing your monetization potential. By interacting with your viewers, responding to comments, and soliciting feedback, you can create a sense of connection and encourage them to support your channel.
Strategies for enhancing audience engagement include:
- Responding to Comments: Acknowledge and respond to comments on your videos to show your viewers that you value their input.
- Asking Questions: Pose questions in your videos to encourage viewers to leave comments and share their thoughts.
- Running Polls and Quizzes: Use YouTube’s poll and quiz features to engage your audience and gather feedback.
- Hosting Live Streams: Host live streams to interact with your audience in real-time and answer their questions.
- Creating Community Posts: Share updates, behind-the-scenes content, and polls in your community posts to keep your audience engaged.
By fostering a strong connection with your audience, you can increase their loyalty and encourage them to support your channel through various monetization methods.
4.4. Promotion and Marketing
Promoting your YouTube channel is crucial for expanding your reach and attracting more viewers. Use a variety of marketing channels to promote your videos and channel to potential viewers.
Effective promotion strategies include:
- Social Media Marketing: Share your videos on social media platforms like Facebook, Instagram, Twitter, and TikTok to reach a broader audience.
- Email Marketing: Build an email list and send newsletters to promote your videos and channel updates.
- Collaboration: Collaborate with other YouTubers in your niche to cross-promote your channels and reach new audiences.
- Guest Appearances: Appear as a guest on other YouTube channels or podcasts to promote your channel and expertise.
- Paid Advertising: Use YouTube Ads or Google Ads to promote your videos to a targeted audience.
By implementing a comprehensive promotion strategy, you can increase the visibility of your channel and attract more viewers.
4.5. Analytics and Optimization
Monitoring your YouTube analytics is essential for understanding your audience, optimizing your content, and maximizing your monetization potential. YouTube Analytics provides valuable data about your videos, channel, and audience demographics.
Key metrics to track include:
- Views: Track the number of views your videos receive to understand their popularity.
- Watch Time: Monitor the total watch time of your videos to assess their engagement.
- Audience Retention: Analyze audience retention graphs to identify points where viewers drop off.
- Demographics: Understand the age, gender, and location of your audience to tailor your content.
- Traffic Sources: Identify the sources of traffic to your videos, such as YouTube search, suggested videos, or external websites.
Use this data to optimize your content, titles, thumbnails, and promotion strategies to improve your channel’s performance.
5. Legal and Financial Considerations
5.1. Copyright and Fair Use
Understanding copyright laws and fair use guidelines is crucial for avoiding legal issues and maintaining your monetization eligibility. Copyright protects original works of authorship, including videos, music, and graphics.
Key aspects of copyright and fair use include:
- Obtaining Permissions: Get permission from copyright holders before using their work in your videos.
- Fair Use: Understand the fair use doctrine, which allows limited use of copyrighted material for purposes such as criticism, commentary, news reporting, teaching, or research.
- Creative Commons Licenses: Use content licensed under Creative Commons, which grants permission to use and share the work with certain restrictions.
- Avoiding Infringement: Avoid using copyrighted material without permission or a valid fair use justification.
Failing to comply with copyright laws can result in legal action and demonetization of your videos.
5.2. Disclosure Requirements
Transparency is crucial for maintaining trust with your audience and complying with advertising regulations. Disclose any sponsorships, affiliate relationships, or paid endorsements in your videos.
Key disclosure practices include:
- Verbal Disclosures: Clearly state in your videos when you are promoting a product or service.
- On-Screen Disclosures: Use on-screen text or graphics to indicate sponsored content.
- Written Disclosures: Include written disclosures in your video descriptions.
- Compliance with FTC Guidelines: Follow the Federal Trade Commission (FTC) guidelines for endorsements and testimonials.
Transparency is essential for building a strong and ethical brand on YouTube.
5.3. Tax Implications
As a YouTube creator, you are responsible for paying taxes on your earnings. Understand the tax implications of your income and comply with all applicable tax laws.
Key tax considerations include:
- Income Taxes: Report your YouTube earnings as income on your tax return.
- Self-Employment Taxes: Pay self-employment taxes on your net earnings from YouTube.
- Deductible Expenses: Deduct eligible business expenses, such as equipment, software, and marketing costs, to reduce your taxable income.
- Tax Forms: File the appropriate tax forms, such as Form 1099-NEC, to report your YouTube income.
Consult with a tax professional to ensure you comply with all applicable tax laws and regulations.
5.4. Financial Management
Effective financial management is crucial for sustaining your YouTube career and achieving your financial goals. Develop a budget, track your income and expenses, and plan for the future.
Key financial management practices include:
- Creating a Budget: Develop a budget to track your income and expenses and ensure you’re living within your means.
- Tracking Income and Expenses: Use accounting software or spreadsheets to track your income and expenses.
- Saving for Taxes: Set aside a portion of your earnings to cover your tax obligations.
- Investing for the Future: Invest a portion of your earnings to build wealth and achieve your financial goals.
- Seeking Financial Advice: Consult with a financial advisor to develop a comprehensive financial plan.
By implementing sound financial management practices, you can secure your financial future and sustain your YouTube career.
6. Case Studies of Successful YouTubers
6.1. MrBeast
MrBeast is one of the highest-paid YouTubers in the world, known for his elaborate stunts, challenges, and philanthropic endeavors. He has built a massive following by creating engaging and entertaining content that appeals to a broad audience.
MrBeast’s success can be attributed to:
- High-Quality Content: He invests heavily in producing high-quality videos with impressive visuals and production values.
- Unique Concepts: He comes up with creative and original ideas that capture the attention of viewers.
- Philanthropy: He incorporates philanthropic elements into his videos, giving away money and prizes to viewers.
- Marketing: He promotes his videos effectively through social media and collaborations.
MrBeast demonstrates the potential for YouTube creators to achieve significant financial success through creativity, hard work, and strategic marketing.
6.2. PewDiePie
PewDiePie, whose real name is Felix Kjellberg, is one of the most popular YouTubers of all time, known for his gaming commentary, vlogs, and comedic content. He has amassed a large and loyal following over the years.
PewDiePie’s success can be attributed to:
- Authenticity: He maintains an authentic and relatable persona, connecting with his audience on a personal level.
- Consistency: He uploads videos regularly, keeping his audience engaged and coming back for more.
- Adaptability: He adapts his content to changing trends and audience preferences.
- Community: He fosters a strong sense of community among his viewers.
PewDiePie exemplifies the importance of authenticity, consistency, and community in building a successful YouTube channel.
6.3. Ryan’s World
Ryan’s World, formerly known as Ryan ToysReview, is a children’s channel featuring Ryan Kaji, who reviews toys and plays games. The channel has become incredibly popular among young children and their parents.
Ryan’s World’s success can be attributed to:
- Niche Focus: The channel caters to a specific niche audience of young children.
- Engaging Content: The videos are entertaining and engaging for children, featuring colorful visuals and exciting play scenarios.
- Parental Involvement: Ryan’s parents play a significant role in the channel’s production and management.
- Merchandising: The channel has launched a successful line of merchandise, including toys, clothing, and books.
Ryan’s World demonstrates the potential for YouTube channels to achieve significant success by catering to a specific niche audience and leveraging merchandising opportunities.
7. Common Mistakes to Avoid
7.1. Ignoring YouTube’s Policies
Ignoring YouTube’s monetization policies and community guidelines can lead to demonetization, suspension, or termination of your channel. Familiarize yourself with these policies and ensure your content complies with them.
7.2. Buying Subscribers or Views
Purchasing subscribers or views is a violation of YouTube’s terms of service and can result in penalties. Focus on building an organic audience through high-quality content and effective promotion.
7.3. Neglecting Audience Engagement
Neglecting to engage with your audience can lead to a decline in viewership and monetization potential. Interact with your viewers, respond to comments, and solicit feedback to build a loyal community.
7.4. Failing to Promote Your Channel
Failing to promote your channel can limit your reach and prevent you from attracting new viewers. Use a variety of marketing channels to promote your videos and channel to potential viewers.
7.5. Giving Up Too Soon
Building a successful YouTube channel takes time and effort. Don’t get discouraged if you don’t see results immediately. Stay consistent, keep learning, and continue improving your content and strategy.
8. Resources and Tools for YouTubers
8.1. YouTube Studio
YouTube Studio is the primary hub for managing your YouTube channel. It provides tools for uploading videos, editing metadata, monitoring analytics, and engaging with your audience.
8.2. Google AdSense
Google AdSense is the platform for managing your ad revenue and payments from YouTube. It allows you to track your earnings, set up payment methods, and comply with tax requirements.
8.3. TubeBuddy and VidIQ
TubeBuddy and VidIQ are popular browser extensions that provide advanced analytics, keyword research, and SEO optimization tools for YouTubers.
8.4. Canva
Canva is a graphic design platform that allows you to create professional-looking thumbnails, channel art, and social media graphics for your YouTube channel.
8.5. Epidemic Sound
Epidemic Sound is a music licensing platform that provides royalty-free music and sound effects for your YouTube videos.
9. Future Trends in YouTube Monetization
9.1. Increasing Importance of Short-Form Video
Short-form video platforms like TikTok and YouTube Shorts are becoming increasingly popular. Expect to see more monetization opportunities for short-form video content on YouTube.
9.2. Growth of Live Streaming
Live streaming is becoming more prevalent on YouTube. Look for new monetization features and opportunities for live streamers.
9.3. Integration of NFTs and Blockchain Technology
NFTs (Non-Fungible Tokens) and blockchain technology may play a role in the future of YouTube monetization, allowing creators to offer unique digital assets to their fans and monetize their content in new ways.
9.4. Expansion of Channel Memberships and Super Features
YouTube is likely to expand the features and benefits of channel memberships and Super Chat/Super Stickers, providing creators with more ways to monetize their audience.
9.5. AI-Powered Monetization Tools
Expect to see more AI-powered tools that help YouTubers optimize their content, identify monetization opportunities, and manage their channels more efficiently.
10. Conclusion: Taking Control of Your YouTube Earnings
“When do you start making YouTube money?” The answer is within your reach once you hit the basic requirements, and with strategic planning, consistent effort, and a focus on audience engagement, you can unlock the full potential of your channel, as discussed on money-central.com. By understanding monetization methods, optimizing your content, diversifying your revenue streams, and staying informed about future trends, you can build a sustainable and profitable YouTube career. Explore the resources and tools available on money-central.com to help you navigate the complexities of YouTube monetization and achieve your financial goals. Whether it’s through ad revenue, affiliate marketing, merchandise sales, or brand sponsorships, the opportunities are vast. Take control of your YouTube earnings and turn your passion into a rewarding profession with money management, financial success, and financial freedom.
Navigating the world of YouTube monetization can be overwhelming, but you don’t have to do it alone. At money-central.com, we offer a wealth of articles, tools, and expert advice to help you succeed.
- Read: Dive deeper into specific monetization strategies with our in-depth articles on affiliate marketing, brand sponsorships, and channel memberships.
- Use: Take advantage of our free financial calculators to track your earnings, estimate your tax obligations, and plan for the future.
- Seek: Connect with our team of financial advisors for personalized guidance on managing your YouTube income and achieving your financial goals.
Visit money-central.com today to start your journey towards financial success on YouTube.
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Frequently Asked Questions (FAQ)
1. How many subscribers do I need to start making money on YouTube?
You need at least 1,000 subscribers to be eligible for the YouTube Partner Program and start monetizing your channel.
2. How many watch hours do I need to monetize my YouTube channel?
You need 4,000 valid watch hours within the past 12 months to meet the eligibility requirements for the YouTube Partner Program.
3. How much money can I make per 1,000 views on YouTube?
The amount of money you can make per 1,000 views on YouTube varies depending on factors such as ad rates, audience demographics, and video content. On average, YouTubers earn between $1 to $2 per 1,000 views.
4. What is CPM and RPM on YouTube?
CPM (Cost Per Mille) is the cost advertisers pay for 1,000 ad impressions, while RPM (Revenue Per Mille) is the revenue you earn for every 1,000 video views after YouTube’s share is deducted.
5. How do I set up an AdSense account for YouTube monetization?
To set up an AdSense account, go to YouTube Studio, click on the “Earn” tab, and follow the instructions to sign up for AdSense. You’ll need a Google account and provide your payment information.
6. What are YouTube’s monetization policies?
YouTube’s monetization policies outline the types of content that are suitable for advertising and what is prohibited. These policies cover topics such as ad-friendly content, original content, and community guidelines.
7. How can I diversify my revenue streams on YouTube?
You can diversify your revenue streams on YouTube through methods such as affiliate marketing, selling merchandise, brand sponsorships, crowdfunding, and licensing content.
8. What is affiliate marketing on YouTube?
Affiliate marketing involves promoting products or services from other brands in your videos and earning a commission for every sale made through your unique affiliate link.
9. How do I promote my YouTube channel?
You can promote your YouTube channel through social media marketing, email marketing, collaboration with other YouTubers, guest appearances, and paid advertising.
10. What are the tax implications of earning money on YouTube?
As a YouTube creator, you are responsible for paying income taxes and self-employment taxes on your earnings. You can deduct eligible business expenses to reduce your taxable income.
