When Juvenile boldly declared, “Cash Money Records takin’ over for the 99 and the 2000s” at the beginning of “Back That Azz Up,” it wasn’t just a catchy intro—it was a statement of intent and a prophecy in the making. This iconic track, celebrating its 20th anniversary, serves as a nostalgic reminder of a pivotal era in music history, prompting the question: what year did Cash Money truly take over? While 1999, the year “Back That Azz Up” dropped, was undeniably significant, the ascent of Cash Money Records was a story built throughout the late 90s, solidifying their reign as they moved into the 2000s.
Juvenile performing with Cash Money Records, highlighting the era of their takeover
The late 1990s witnessed the burgeoning influence of Cash Money Records. Founded by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams in New Orleans, the label cultivated a distinctive sound and roster of artists that resonated deeply, particularly in the Southern United States, before exploding onto the national and global stage. Artists like Juvenile, with his magnetic charisma and street anthems, alongside the fiery collective energy of the Hot Boys (composed of Lil Wayne, Juvenile, B.G., and Turk), were instrumental in building the Cash Money empire.
“Back That Azz Up,” released in 1999, became more than just a song; it was a cultural phenomenon. Its infectious violin riff and explicit lyrics captured the zeitgeist, dominating airwaves and dance floors alike. This track, and others from the label, weren’t just hits—they were anthems that defined a generation. Cash Money wasn’t just releasing music; they were creating a movement.
While 1999 marked a peak with “Back That Azz Up,” the groundwork for Cash Money’s takeover was laid in the years prior, and their dominance extended well into the early 2000s. With solo acts like Lil Wayne maturing into a superstar and the label consistently dropping chart-topping albums, Cash Money Records cemented their place as a force to be reckoned with. Their influence permeated music, fashion, and pop culture, proving that their takeover was not just a moment, but a sustained era of impact. Cash Money Records didn’t just have a year; they owned an era, arguably taking over the late 90s and firmly establishing their dynasty as the millennium turned.
