How Can You Make Money On Snapchat? You can leverage various monetization strategies to earn money using Snapchat, including user monetization programs, promoting products, collaborating with influencers, and affiliate marketing, all of which can lead to enhanced financial gains and monetary success. Money-central.com provides a comprehensive guide that helps you master these opportunities. Unlock your earning potential on Snapchat by understanding digital revenue, income streams, and profit generation strategies.
1. Understanding Snapchat’s Monetization Potential
Snapchat offers unique opportunities for businesses, creators, and publishers to generate income, primarily due to its highly engaged user base and various advertising features. Let’s explore why Snapchat is a popular platform for earning money and break down the demographics of its users.
1.1 Why Snapchat is Popular for Earning Money
Brands and creators have achieved significant success on Snapchat. For instance, Manscaped reported a 162% revenue increase through the use of Snap Ads, according to Snapchat’s website. Snapchat’s audience is highly engaged and appreciates authentic, interesting, and fun content. Multiple avenues exist for generating social media income, including content creation, sponsored content, and advertisements.
1.2 Key Demographics of Snapchat Users
Recent research from Statista in January 2024 provides a detailed breakdown of Snapchat’s user demographics worldwide:
- Men aged 13 to 24 comprised 29.2% of users.
- Women aged 13 to 24 comprised 27.5% of users.
These statistics indicate that Generation Z (born between 1997 and 2012) forms the largest user base on the app, followed by millennials. Tailoring advertisements and monetization strategies to appeal to these demographics can lead to greater success. However, the effectiveness of these strategies also depends on the type of content you create and your specific target audience.
Graph of Snapchat users worldwide as of January 2024, by age and gender
The worldwide distribution of Snapchat users as of January 2024. Statista
2. Ten Effective Ways to Monetize Snapchat
2.1 Participate in the New Monetization Program
Snapchat’s user Monetization Program is designed to reward established creators who produce engaging, longer videos. This program shifts away from the original Spotlight Rewards program, which ended on January 31, 2025. The unified Monetization Program places ads within creator Stories and Spotlight videos that are longer than one minute.
To qualify for this program, you need to meet the following criteria:
- Have at least 50,000 followers
- Post more than 25 times per month on Saved Stories or Spotlight
- Post at least 10 times in the past 28 days to Public Stories or Spotlight
- Achieve at least one of the following in the past 28 days: 10 million Snap views, one million Spotlight views, or 12,000 hours of view time
Additionally, public figures can apply to become Snap Stars, recognized for delivering high-quality and entertaining content across various interests, including arts, beauty, news, gaming, and music.
2.2 Get Rewarded on Stories
Snapchat offers rewards to users who consistently contribute to their Stories by distributing a portion of the ad revenue generated by each creator monthly. You can withdraw your earnings at any time. To qualify, your account must meet these requirements:
- More than 50,000 subscribers to your public profile
- More than 25 million views or 12,000 hours of view time on your public profile over the past 28 days
- Posting to your public story for 10 days, with at least 20 snaps each day over the past 28 days
2.3 Promote Your Products and Services
One of the simplest and most cost-effective methods to earn money on Snapchat is by promoting your products and services. Showcase your products in action, emphasize their benefits, and create engaging content highlighting what differentiates them from competitors.
Gymshark promotes product information in its Snapchat Stories
Snapchat Stories by Gymshark that show the brand’s products on smiling models alongside illustrated descriptions of the products. Gymshark
2.4 Partner with Influencers
Collaborating with influencers can significantly expand your reach and build trust with new audiences. While Snapchat may not offer as much community support or features as other platforms, partnering with relevant accounts to promote your products can still be highly effective.
A still from a Snapchat partnership between Amazon Echo and Joshua Peck with Amazon Echo unit
Amazon Echo partnered with influencer Joshua Peck to promote its product. Amazon Echo
2.5 Create an Affiliate Program
Affiliate marketing involves rewarding affiliates with a percentage of the revenue generated from each sale made through their unique affiliate link. This approach is beneficial for working with influencers and partners, as their earnings increase with the revenue they generate for your business. Support your partners by providing assets and content ideas that they can easily share with their audience, making it simpler for them to promote your business.
2.6 Host a Snapchat Takeover
Generate excitement around your brand by partnering with a well-known influencer or business in your niche. Allow them to create and post content on your Snapchat account for a day or two. They can share the takeover with their followers, encouraging them to explore your account. The increased engagement can significantly boost your account, leading to a rapid influx of new followers. You can monetize a Snapchat takeover by promoting a sale or offering a unique discount code for participating followers.
2.7 Capture Local Users with Geofilters
If you aim to attract a local audience to your brick-and-mortar store or expand your reach within a specific area, consider using Snapchat’s geofilters:
- Enable Location Services for the Snapchat app.
- Go to settings in Snapchat and select the Manage option.
- Turn on Snapchat Filters to enable geofilters.
This method is particularly effective for delivering location-specific ads. For example, you can offer a discount to shoppers in Atlanta or drive customers to your physical store in New York.
Side by side Snapchat posts from clothing brand Everlane with smiling models
Clothing brand Everlane uses the LA geofilter in its snaps. Everlane
2.8 Run Descriptive Ads
Snapchat users are generally hesitant to leave the app, so it’s important that they know exactly what they’re getting before navigating away from their Snapchat inbox. As such, your ads must be descriptive. Clearly outline what shoppers will receive when they click through, incentivize them with a discount, and ensure they know where they will be redirected if they choose to swipe up.
2.9 Leverage UGC
Approximately 86% of consumers trust user-generated content (UGC) more than influencer marketing. Those who engage with UGC show a 102% higher conversion rate than average. Snapchat’s organic nature is ideal for customer-created content, such as reviews, customer videos, and photos. Integrate UGC into your Snapchat ads to create an authentic vibe and provide potential customers with firsthand experiences from past shoppers.
A Snapchat post by Moitie that shows a smiling model holding up a set of eyelashes
Moitié used content created by its customers in its ads to reach a wider audience of Gen Zers and millennials. Moitié
2.10 Monetize Through Snapchat Discover
Snapchat Discover offers two primary monetization methods:
- Run story ads with branded titles: Use branded titles in Story ads within the Discover page.
- Take advantage of ad revenue sharing: Earn revenue through ads placed within your Discover content, with Snapchat sharing ad revenue based on performance.
- Integrate affiliate links: Include affiliate links in your Snaps on the Discover page, ensuring clear communication that these are affiliate links.
3. Best Practices for Making Money on Snapchat
3.1 Understand Your Audience
Knowing your target market is essential for advertising success on any platform, especially Snapchat. Research what your competitors are doing on the platform. Are they sharing product-focused Snaps, or do their ads have more of a lifestyle feel? Use data from your website analytics, e-commerce metrics, and other social media apps to determine what your customers want and need.
Here’s a quick guide to understanding your audience:
| Aspect | Description |
|---|---|
| Demographics | Age, gender, location, education level, and income bracket. |
| Interests | Hobbies, passions, and activities that your audience enjoys. |
| Behaviors | How your audience interacts with content, including their preferred types of media, frequency of use, and engagement patterns. |
| Pain Points | Challenges, problems, or needs that your audience is seeking solutions for. |
| Motivations | What drives your audience, including their goals, aspirations, and values. |
| Platform Usage | How your audience uses Snapchat, including the types of content they consume, their favorite features, and their overall experience on the app. |
| Purchase Patterns | How your audience makes purchasing decisions, including their preferred brands, shopping habits, and spending behaviors. |
| Feedback | Direct insights from your audience through surveys, polls, comments, and reviews, providing valuable information for refining your strategy and improving engagement. |
3.2 Create a Sense of Urgency
You only have seconds to capture the attention of Snapchat users. Creating a sense of urgency by incorporating a countdown timer or running a limited-time offer can activate the fear of missing out (FOMO) and encourage shoppers to act.
A Snapchat post by Matas showing two makeup items and a 25% discount
Danish brand Matas promoted a limited-time discount during Black Friday. Matas
3.3 Ensure Ads Work with the Sound Off
Many people watch mobile videos on mute to avoid disturbing others or because they are hearing-impaired. Create ads that are effective with and without sound by adding subtitles or auto-captions.
3.4 Get to the Point
You have a limited time to hook users—three seconds to be precise. In that time, you need to explain what your ad is about, who you are, and why someone should click through or take action. Get to the point immediately; the first few seconds are crucial.
3.5 Showcase Your Product Straight Away
If you’re advertising a product, make sure it’s visible or mentioned as soon as possible in your Snap ads. Snapchat users don’t want to guess what you’re advertising. The younger generation of consumers craves clear, concise communication from brands. Showcase your product immediately and offer a discount in the first few seconds, if available.
A Snapchat video still showing three makeup items against a pale pink background
e.l.f. Cosmetics kicks its ads off with a handful of products, which has led to a 20% increase in site visits. e.l.f.
3.6 Keep a Close Eye on Your Budget
Snapchat requires a minimum ad spend of $5 a day but recommends spending $20 to $50 per day when starting out. Click and impression costs vary for different industries and ad types. Set your target budget from the start so Snapchat can keep your bidding within that amount. Monitoring your budget will help you understand where your money is going and identify which ads provide the greatest return on investment (ROI).
3.7 Test, Tweak, and Try Again
You may not perfect your Snapchat ads the first time. Experiment with different ad formats and monitor their performance. Tweak upcoming campaigns to align with the results you’re getting. The more you test and adjust, the better your ads will become, and the quicker you’ll reach your audience.
4. Pros and Cons of Using Snapchat for Business
4.1 Pros of Snapchat for Business
- Driving traffic to your site: Add links to your website in Snapchat Stories to direct users to specific product pages or landing pages.
- Resonating with users: Snapchat content tends to be more personal and authentic, allowing you to connect more deeply with your target audience.
- Communicating with followers directly: Respond to Stories and ads to encourage direct conversations with your Snapchat followers.
- Reaching a young audience: Snapchat’s audience leans heavily on younger users, who have a combined spending power of $5 trillion. According to research from New York University’s Stern School of Business, in July 2025, Gen Z will account for 40% of all consumer spending.
- Low barrier to entry: Easy to get started logistically and monetarily. You can create an account, set up payment methods, and ensure your pixel is firing in minutes.
- Ease of use: Snapchat’s built-in ads manager is easy to use with a simple, intuitive interface.
4.2 Cons of Snapchat for Business
- Smaller audience: While Snapchat has a sizable user base, it’s smaller than platforms like Facebook and Instagram.
- Time constraints: Videos can only be 10 seconds long and automatically disappear after 24 hours.
- Difficult content sharing: There’s no re-share button on Snapchat, making it difficult to share customer-created content and celebrate fans.
- Parsing analytics: Snapchat’s analytics aren’t as dynamic or comprehensive as those of other platforms, making it tricky to track ad and content performance.
5. Measuring Success on Snapchat
5.1 Tools for Tracking Your Earnings
- Snapchat Crystals Hub: Track earnings directly from Snapchat by earning Crystals for payment-eligible activities. View and cash out Crystals within your Crystal Hub.
- Snapchat Ads Manager: View Snapchat ad performance within Snapchat Ad Manager to see all of your ad performance in the Manage Ads view.
5.2 Analyzing Engagement Metrics
The best way to view and analyze engagement metrics on Snapchat is through the Insights tab within your public creator profile. You can view the following metrics:
- Public story metrics: Snap views, viewers, average view time, total view time, screenshots, clicks, replies, and Crystals.
- Engaged story audience metrics: Age group, top locations, and top interests.
- Spotlight metrics: Views, viewers, total view time, favorites, subscribers, and shares.
- Lens metrics: Reach, views, shares, plays, and Snap Camera play time.
Story views, average view time, and clicks are solid metrics to keep an eye on how you’re performing.
Want to learn more about leveraging social media to grow your wealth? Money-central.com offers a wealth of articles, tools, and resources to help you navigate the world of digital finance. Whether you’re looking to optimize your budget, explore investment opportunities, or simply stay informed about the latest financial trends, we’re here to support your journey to financial success.
6. How to Make Money on Snapchat FAQ
6.1 How Much Can You Realistically Earn on Snapchat?
The potential earnings on Snapchat depend on follower count and engagement metrics. Influencers with thousands of followers can earn between $500 and $10,000 per post.
6.2 What Types of Content Work Best for Making Money on Snapchat?
Several types of content can help you monetize Snapchat, including:
- Content promoting products and services
- Content with affiliate links
- Influencer and brand partnerships
- Engaging, authentic videos
- One-minute-plus Spotlight videos (for established creators with 50,000+ followers)
- Snapchat ads
6.3 How Do Snapchat Ads Work for Monetization?
Snapchat ads allow businesses to monetize by promoting products, services, or content to a young, engaged audience. Advertisers can use ad formats like Collection Ads and Story Ads. Effective campaigns drive traffic, conversions, and brand awareness, turning views into revenue opportunities.
6.4 Can You Use Affiliate Marketing on Snapchat?
Yes, affiliate marketing can be used on Snapchat by sharing affiliate links in ads or organic content, such as Stories. Use engaging visuals and compelling calls to action, ensuring compliance with Snapchat’s advertising policies and affiliate network guidelines.
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With the right approach, Snapchat can be a lucrative platform for generating income and achieving your financial aspirations.
