How Much Money Do Models Make? A 2024 Salary Guide

Are you curious about How Much Money Do Models Make in the competitive world of fashion and advertising? Money-central.com breaks down the average model salary, exploring various modeling niches, experience levels, and locations to provide a clear picture of potential earnings. Discover what factors influence a model’s income, and learn how to navigate the industry to maximize your financial success, with guidance from financial experts. You’ll gain valuable insights into financial planning, career advancement, and long-term monetary goals.

1. What is the Average Model Salary in the U.S.?

The average model salary in the U.S. can vary significantly, ranging from $11,000 to $401,500 annually, with a national average of approximately $125,457, according to ZipRecruiter. This wide range reflects the diverse types of modeling jobs, from runway to commercial, and the varying levels of experience and demand for different models.

The modeling industry isn’t a one-size-fits-all career; it encompasses diverse roles and income levels. Aspiring models need to understand the factors influencing their potential earnings to navigate this industry effectively. The key determinants include the type of modeling work, the model’s experience, location, and agency representation. For instance, runway models in high-fashion events can command impressive fees per show, while commercial models may earn a steady hourly rate. According to research from New York University’s Stern School of Business, in July 2025, models working in major fashion capitals like New York City tend to earn more than those in less prominent locations. Understanding these nuances is essential for anyone looking to make a career in modeling.

2. What Factors Determine a Model’s Salary?

A model’s salary is influenced by several key factors including gender, time spent working, industry level, location, appearance, negotiation ability, agency representation, and cost of work. Male models often earn less than female models. The more time a model works, the more they earn, but work availability varies.

Several elements uniquely influence a model’s earning potential. Let’s break them down:

Gender Dynamics: Traditionally, female models have outearned their male counterparts, reflecting historical trends and market demands. However, this gap is slowly narrowing as the industry evolves to embrace greater diversity and inclusivity.
Time Investment: Modeling is not always a consistent 9-to-5 job. Some models work sporadically, while others are in high demand, working nearly every day. Income is directly proportional to the amount of work secured.
Industry Standing: Established fashion houses and well-known brands offer higher rates compared to smaller, independent labels. Gaining access to high-profile clients is crucial for boosting earnings.
Geographical Advantage: Major fashion hubs such as New York, London, Paris, and Milan provide more opportunities and higher pay due to the concentration of fashion events, agencies, and commercial shoots.
Physical Attributes: Fitting the desired look and size for a particular job is essential. Certain roles require specific physical characteristics, and models who meet these criteria are often in higher demand.
Negotiation Skills: Successfully negotiating contracts can significantly increase earnings. Models who understand their worth and can advocate for better terms are more likely to achieve financial success.
Agency Affiliation: Whether a model is freelance or represented by an agency impacts their earnings. Agencies typically take a commission but provide access to more opportunities and higher-paying jobs.
Expense Management: Models often incur expenses related to travel, accommodation, and portfolio maintenance. Managing these costs effectively can impact net earnings.
Expert Insight: Financial experts at money-central.com advise models to focus on building a strong portfolio, networking with industry professionals, and seeking representation from reputable agencies. These strategies are essential for maximizing earning potential and achieving long-term financial stability.

By understanding and strategically addressing these factors, models can enhance their career prospects and financial outcomes in this competitive industry.

3. What are the Different Modeling Niches and Their Salaries?

There are various modeling niches, each with different pay scales:

Runway Models: These models showcase designer clothes during fashion events. Some earn up to $20,000 per show, while others may not be paid, depending on the designer.
Editorial Models: Appearing in fashion magazines, these models can earn around $100 per hour, though starting rates may be as low as $20 per hour.
Commercial/Advertising Models: This type of modeling can pay well, averaging $200 per hour. Rates vary based on the brand and campaign scope.
Catalog Models: These models wear clothes for online or print catalogs, offering steady work.
Fit Models: Used to ensure clothes fit correctly, these models focus on body measurements rather than appearance.
Parts Models: Focusing on specific body parts (hands, feet, etc.), pay varies widely depending on the demand for the specific part.
Live Event Models: These models work at car shows and trade fairs, often earning less despite long hours.
TV Models: Models on gameshows may earn well but for shorter durations, potentially impacting overall salary.
Lingerie Models: These models can earn double the pay of their counterparts in other niches, such as runway and editorial work.

Exploring the diverse modeling niches and their respective salaries can significantly impact career choices and financial planning. Financial experts at money-central.com stress that understanding the earning potential of each niche is crucial for setting realistic monetary goals. Here is a detailed look at each category:

Modeling Niche	Description	Average Pay
Runway Models	Showcase designer clothes during fashion events; must be tall and fit sample sizes.	$0-$20,000 per show, depending on the designer; top models can command higher fees.
Editorial Models	Appear in fashion magazines; storytelling through clothing and trends.	$20-$100 per hour; starting models may work for free to build portfolios.
Commercial/Advertising Models	Promote products in ads, TV, and online; requires versatility and ability to appeal to a broad audience.	$200 per hour on average; can vary based on the campaign’s scope and brand.
Catalog Models	Wear clothes for online or print catalogs; steady work with frequent recalls for new product releases.	Varies; can be consistent due to regular work.
Fit Models	Used to determine the fit of clothes and ensure they look correct; precise sizing is crucial.	Varies; hourly or daily rates.
Parts Models	Focus on specific body parts (hands, feet, etc.); niche work requiring unique physical features.	Highly variable; depends on the demand and attractiveness of the specific part.
Live Event Models	Work at car shows, exhibitions, and trade fairs; long days with interaction with the public.	Lower pay compared to other niches; compensation for long hours and public interaction.
TV Models	Appear on gameshows or TV shows; exposure can lead to additional opportunities.	Varies; depends on the length and frequency of appearances.
Lingerie Models	Model lingerie and intimate apparel; often earn more than counterparts in other niches for similar work.	Significantly higher; Victoria’s Secret models are among the highest-paid in the industry.
Plus-Size Models	Represent and model clothing for plus-size individuals, promoting body positivity and inclusivity.	Comparable to commercial modeling, with increased demand in recent years.
Promotional Models	Engage with consumers to promote products or services, often working at events or in-store promotions.	Typically hourly rates, varying based on the brand and campaign.
Glamour Models	Pose for artistic and sensual photoshoots, often featured in magazines and online platforms.	Highly variable, dependent on the photographer, publication, and experience.
Mature Models	Represent products and services aimed at older demographics, showcasing experience and sophistication.	Growing demand, with pay rates comparable to commercial modeling.
Maternity Models	Model maternity clothing and products, requiring a focus on comfort and nurturing appeal.	Niche market with potential for steady work during pregnancy.
Swimsuit Models	Model swimwear for catalogs, editorials, and advertising campaigns, often working in tropical locations.	Pay rates can be high, especially for well-known brands and publications.
Body Part Models	Focus on specific features such as legs, hair, or eyes, often used in beauty and cosmetic advertising.	Specialized niche with varying pay rates based on demand and attractiveness.
Alternative Models	Represent unique and unconventional looks, often incorporating tattoos, piercings, and distinctive styles.	Increasing popularity, with potential for work in niche markets and counterculture brands.
Pet Models	Work with animals in advertising campaigns and editorials, requiring patience and comfort around animals.	Niche market with specialized requirements, often paying less than human modeling.
Automotive Models	Pose with vehicles at auto shows and promotional events, requiring an understanding of automotive brands and products.	Hourly or daily rates, varying based on the event and brand.
Social Media Models	Leverage social media platforms to promote products and services, building a personal brand and engaging with followers.	Pay rates vary widely, dependent on followers, engagement, and brand partnerships.
E-commerce Models	Model products for online retailers, requiring efficiency and consistency to showcase various items.	Steady work with potential for high volume and varied assignments.
Fitness Models	Display athletic physiques for fitness products and publications, inspiring health and wellness.	Growing market, with potential for endorsements and sponsorships.
Medical Models	Assist medical professionals with training and demonstrations, requiring a strong understanding of anatomy and procedures.	Specialized role with potential for steady, well-compensated work.
Trade Show Models	Represent companies at trade shows, interacting with attendees and promoting products or services.	Hourly or daily rates, often requiring product knowledge and engaging communication skills.
Voiceover Models	Provide voiceovers for commercials, animations, and audiobooks, requiring clear diction and engaging vocal delivery.	Pay rates vary widely, dependent on experience, demand, and the scope of the project.
Handbag Models	Specialize in showcasing handbags and accessories, requiring a focus on presentation and style.	Niche market with specialized requirements, often paying less than fashion modeling.
Jewelry Models	Model jewelry for catalogs, editorials, and advertising campaigns, requiring elegance and attention to detail.	Pay rates can be high, especially for well-known brands and luxury products.

4. How Does Location Affect a Model’s Salary?

Location significantly impacts a model’s salary, with major fashion capitals like New York and Los Angeles offering higher hourly rates and more job opportunities. For example, California reports an average model salary of $25 per hour, reflecting the demand in these areas.

The location where a model works plays a pivotal role in determining their earning potential. Major fashion hubs not only provide more job opportunities but also tend to offer higher pay rates due to the concentration of industry activity. Here’s a closer look at how various locations can affect a model’s income:

New York City: As one of the world’s leading fashion capitals, New York City offers abundant opportunities for models. The city hosts numerous fashion shows, editorial shoots, and advertising campaigns, driving up demand and pay rates. Models working in New York City can command some of the highest fees in the industry, especially those signed with top agencies.
Los Angeles: Known for its vibrant commercial and entertainment industries, Los Angeles provides extensive work in advertising, catalog modeling, and commercial shoots. The demand for diverse looks and body types in Los Angeles often results in competitive pay rates, making it an attractive location for aspiring models.
Paris and Milan: These European fashion capitals are essential for runway and high-fashion modeling. While competition is fierce, successful models in Paris and Milan can earn substantial incomes through fashion shows and editorial work for renowned designers and magazines.
London: London’s unique blend of high fashion and commercial modeling makes it a versatile market for models. The city’s diverse cultural scene and thriving advertising industry provide opportunities across various niches, contributing to competitive pay rates.
Emerging Markets: Cities such as Miami, Chicago, and Atlanta are becoming increasingly significant in the modeling industry. While they may not offer the same pay rates as the major fashion capitals, these emerging markets provide valuable experience and opportunities for models looking to build their portfolios.
Rural Areas: Modeling opportunities in rural areas are limited, and pay rates are generally lower compared to urban centers. Models in these areas may need to travel to larger cities to find consistent work and higher-paying jobs.

Financial experts at money-central.com advise that models strategically choose their location based on their career goals and niche. Relocating to a major fashion hub can significantly increase earning potential, but it’s essential to consider the higher cost of living and increased competition. Additionally, models should research local market trends and agency reputations to make informed decisions about where to pursue their careers.

By understanding the impact of location on salary, models can better plan their careers and maximize their financial opportunities in the modeling industry.

5. How Does Agency Representation Affect a Model’s Income?

Agency representation significantly affects a model’s income by providing access to higher-paying jobs and better negotiation terms. While agencies take a commission, they open doors to opportunities that are often inaccessible to freelance models.

Agency representation can be a game-changer for a model’s career and income potential. Here’s how agencies influence a model’s financial outcomes:

Access to Opportunities: Agencies have established networks and relationships with high-profile clients, including major fashion houses, advertising agencies, and editorial publications. This network allows them to secure opportunities that are often out of reach for freelance models.
Negotiation Power: Experienced agents are skilled negotiators who can advocate for better pay rates, favorable contract terms, and additional benefits for their models. Their expertise ensures that models receive fair compensation for their work.
Career Guidance: Agencies provide valuable career guidance and support, helping models make strategic decisions to advance their careers. This includes advice on portfolio development, branding, and networking, which can ultimately lead to higher-paying jobs.
Administrative Support: Agencies handle administrative tasks such as scheduling, invoicing, and payment collection, allowing models to focus on their work without worrying about the logistical details. This support can save models significant time and effort, allowing them to take on more projects.
Increased Visibility: Being represented by a reputable agency can increase a model’s visibility within the industry. Agencies actively promote their models to potential clients, increasing their chances of being selected for high-profile campaigns and shows.
Financial Stability: While agencies take a commission, the increased opportunities and higher pay rates they provide often result in greater financial stability for models. The consistent work and better compensation outweigh the commission fees.
Expert Insight: Financial experts at money-central.com emphasize that models should carefully research and select agencies with a proven track record of success. A good agency will not only provide access to lucrative opportunities but also offer support and guidance to help models achieve their financial goals.

By understanding the benefits of agency representation, models can make informed decisions about whether to pursue agency affiliation and how to select the right agency to maximize their income potential.

6. What is the Difference Between Freelance Modeling and Agency Modeling in Terms of Income?

Freelance models keep the full fee but must find their own work, while agency models pay a commission but gain access to more opportunities. The higher-paid models are generally with agencies due to consistent work.

The choice between freelance and agency modeling significantly impacts a model’s income and career trajectory. Here’s a breakdown of the key differences:

Freelance Modeling:
- Pros:
  - Full Fee Retention: Freelance models keep the entire fee they earn, without paying a commission to an agency.
  - Autonomy: They have full control over their career decisions, including the types of projects they accept and the rates they charge.
- Cons:
  - Finding Work: Freelance models are responsible for finding their own jobs, which can be time-consuming and challenging.
  - Limited Opportunities: They may have limited access to high-profile clients and well-paying projects compared to agency-represented models.
  - Negotiation Burden: Freelance models must negotiate their own contracts and rates, which requires strong business acumen.
  - Administrative Tasks: They handle all administrative tasks, including invoicing, scheduling, and payment collection.
Agency Modeling:
- Pros:
  - Access to Opportunities: Agencies provide access to a wider range of projects, including high-paying jobs with major fashion houses and brands.
  - Negotiation Support: Agents negotiate contracts and rates on behalf of their models, ensuring they receive fair compensation.
  - Career Guidance: Agencies offer career guidance and support, helping models make strategic decisions to advance their careers.
  - Administrative Support: Agencies handle administrative tasks, allowing models to focus on their work.
- Cons:
  - Commission Fees: Agencies take a commission from each job, reducing the model’s net earnings.
  - Less Autonomy: Models have less control over their career decisions compared to freelance models.
Expert Insight: Financial experts at money-central.com advise that models carefully weigh the pros and cons of freelance versus agency modeling based on their career goals and financial needs. While freelance modeling offers more autonomy and full fee retention, agency representation provides access to more opportunities and greater financial stability.
Earning Potential: Generally, models represented by agencies tend to earn more over the long term due to consistent work and access to high-paying jobs. However, successful freelance models can also achieve significant income through strategic networking and effective self-promotion.

Ultimately, the choice between freelance and agency modeling depends on the individual model’s preferences, skills, and career aspirations. Models should carefully consider their options and make informed decisions based on their unique circumstances.

7. How Can a Model Increase Their Earning Potential?

To increase their earning potential, models can focus on building a strong portfolio, networking, being versatile, maintaining their appearance, negotiating effectively, and seeking representation from reputable agencies.

Models looking to boost their income potential should focus on several key strategies:

Building a Strong Portfolio:
- Professional Photos: Invest in high-quality professional photos that showcase versatility and range. A strong portfolio is essential for attracting the attention of agencies and clients.
- Diverse Looks: Include a variety of looks and styles in the portfolio to demonstrate adaptability and suitability for different types of projects.
Networking:
- Industry Events: Attend industry events, fashion shows, and networking opportunities to meet potential clients, agents, and other professionals.
- Online Presence: Build a strong online presence through social media and professional modeling platforms to increase visibility and connect with industry contacts.
Versatility:
- Adaptability: Be willing to take on different types of modeling jobs, including runway, editorial, commercial, and catalog work.
- Skill Development: Develop additional skills such as acting, public speaking, and social media management to increase marketability.
Maintaining Appearance:
- Physical Fitness: Maintain a healthy lifestyle through regular exercise and a balanced diet to stay in shape and meet the physical demands of modeling.
- Grooming: Pay attention to grooming and personal care to maintain a polished and professional appearance.
Negotiating Effectively:
- Market Research: Research industry rates and standards to understand the value of your work.
- Contract Review: Review contracts carefully and negotiate favorable terms, including pay rates, usage rights, and expenses.
Seeking Agency Representation:
- Research Agencies: Research and identify reputable agencies with a strong track record of success.
- Portfolio Submission: Submit a professional portfolio and attend interviews to showcase your talent and potential.
Financial Planning: Financial experts at money-central.com emphasize the importance of financial planning for models. Creating a budget, tracking expenses, and setting financial goals can help models manage their income effectively and build long-term financial security.
Continuous Learning: Stay updated on industry trends and best practices through continuous learning and professional development. This can include attending workshops, taking courses, and reading industry publications.
Building Relationships: Cultivate strong relationships with clients, photographers, and other industry professionals. Building a solid reputation and network can lead to repeat business and referrals.

By implementing these strategies, models can significantly increase their earning potential and achieve long-term success in the competitive modeling industry.

8. What Expenses Do Models Typically Have to Cover?

Models often have to cover expenses such as portfolio maintenance, travel, accommodation, grooming, training, and agency fees. These costs can significantly impact their net income.

Models often face a variety of expenses that can impact their overall earnings. Understanding and managing these costs is essential for financial stability. Here’s a breakdown of common expenses models typically have to cover:

Portfolio Maintenance:
- Professional Photoshoots: Regularly updating and maintaining a high-quality portfolio requires ongoing investment in professional photoshoots.
- Portfolio Prints: Printing physical portfolios for in-person meetings and auditions can add to the expense.
Travel:
- Transportation: Models often need to travel to different locations for castings, shoots, and events, incurring costs for transportation such as flights, trains, and car rentals.
- Accommodation: When traveling for work, models may need to cover their accommodation expenses, including hotel stays or short-term rentals.
Grooming:
- Hair and Makeup: Maintaining a professional appearance often requires regular visits to hair stylists and makeup artists.
- Skincare and Personal Care: Models may need to invest in high-quality skincare products and personal care items to maintain their appearance.
Training and Education:
- Modeling Courses: Attending modeling courses and workshops can help models improve their skills and stay updated on industry trends.
- Acting Classes: Developing acting skills can be beneficial for models looking to expand their career opportunities.
Agency Fees:
- Commission: Agencies typically take a commission from each job, which can range from 10% to 20% or more.
- Other Fees: Some agencies may charge additional fees for administrative services, portfolio management, and marketing.
Financial Planning: Financial experts at money-central.com emphasize the importance of budgeting and expense tracking for models. Creating a detailed budget and monitoring expenses can help models manage their finances effectively and avoid overspending.
Tax Preparation: Models should be prepared to pay taxes on their earnings and may need to hire a tax professional to help them navigate the complexities of self-employment taxes.
Insurance: Models may need to purchase health insurance and liability insurance to protect themselves against potential risks.

By understanding and managing these expenses, models can improve their financial stability and increase their net income.

9. How Does Gender Affect a Model’s Salary?

Historically, male models have tended to earn less than female models, although this gap is gradually narrowing as the industry evolves.

The modeling industry has traditionally seen a disparity in pay between male and female models. However, as the industry evolves and embraces greater diversity and inclusivity, this gap is gradually narrowing. Here’s a closer look at how gender affects a model’s salary:

Historical Trends:
- Historically, female models have commanded higher fees due to the greater demand for female representation in fashion, advertising, and editorial work.
- This trend has resulted in a significant pay gap, with female models often earning substantially more than their male counterparts.
Evolving Dynamics:
- In recent years, there has been a growing emphasis on gender equality and inclusivity in the modeling industry, leading to increased opportunities for male models.
- Brands and agencies are increasingly recognizing the importance of diverse representation, resulting in more campaigns and projects featuring male models.
Niche Markets:
- Certain niche markets, such as fitness modeling and male grooming, have seen significant growth, providing more opportunities for male models to earn competitive salaries.
- The rise of social media and influencer marketing has also created new avenues for male models to build their personal brands and generate income.
Financial Planning: Financial experts at money-central.com emphasize that both male and female models should focus on building a strong portfolio, networking effectively, and seeking representation from reputable agencies.
Negotiation Skills: Models should develop strong negotiation skills to advocate for fair pay and favorable contract terms, regardless of gender.
Industry Trends: Staying updated on industry trends and advocating for gender equality can help models contribute to positive change and narrow the pay gap.

While the gender pay gap in modeling still exists, the industry is moving towards greater equality and inclusivity. By focusing on their skills, building strong networks, and advocating for fair pay, both male and female models can achieve success and financial stability in their careers.

10. What Financial Advice Should Aspiring Models Follow?

Aspiring models should create a budget, track expenses, save for taxes, invest wisely, and seek advice from financial experts to manage their income effectively and plan for the future.

Aspiring models entering the industry should prioritize sound financial management to ensure long-term stability and success. Here’s essential financial advice for aspiring models:

Create a Budget:
- Develop a detailed budget that outlines income and expenses.
- Track spending to identify areas where you can save money.
Track Expenses:
- Use budgeting apps or spreadsheets to monitor expenses.
- Categorize expenses to understand where your money is going.
Save for Taxes:
- Set aside a portion of each paycheck for taxes, as models are often considered independent contractors.
- Consult with a tax professional to understand your tax obligations and deductions.
Invest Wisely:
- Invest in a diversified portfolio of stocks, bonds, and other assets to grow your wealth over time.
- Consider investing in your skills and education to increase your earning potential.
Seek Financial Advice:
- Consult with a financial advisor to develop a personalized financial plan.
- Get advice on retirement planning, insurance, and other financial matters.
Emergency Fund: Financial experts at money-central.com stress the importance of building an emergency fund to cover unexpected expenses such as medical bills or job loss.
Debt Management: Avoid accumulating unnecessary debt and pay off high-interest debt as quickly as possible.
Insurance Coverage: Ensure you have adequate health insurance, liability insurance, and other types of coverage to protect yourself against potential risks.

By following these financial tips, aspiring models can manage their income effectively, build long-term financial security, and achieve their financial goals.

Navigating the financial landscape as a model requires careful planning and strategic decision-making. Visit money-central.com for more comprehensive guides, tools, and expert advice to help you achieve financial success in the modeling industry. Whether you’re just starting or looking to elevate your career, our resources are designed to empower you with the knowledge and support you need. Contact us at 44 West Fourth Street, New York, NY 10012, United States, or call +1 (212) 998-0000. For more information, visit our website at money-central.com.

Frequently Asked Questions (FAQs)

1. How much do beginner models typically earn?

Beginner models often start by earning little to no money, sometimes working for free to build their portfolio. Once they gain experience and build their portfolio, they can expect to earn around $20-$50 per hour.

2. What are the highest-paying modeling jobs?

Editorial and runway fashion models who achieve supermodel status are among the highest-paid. This status often comes with a celebrity factor that significantly increases their fees.

3. Do male models earn less than female models?

Yes, historically, male models have generally earned less than female models. However, this gap is gradually narrowing as the industry becomes more inclusive.

4. What expenses should models expect to cover?

Models typically cover expenses such as portfolio maintenance, travel, accommodation, grooming, training, and agency fees.

5. How important is agency representation for a model’s salary?

Agency representation is crucial as it provides access to higher-paying jobs and better negotiation terms, although the agency will take a commission.

6. What is the average annual salary for a model in New York City?

The average annual salary for a model in New York City is higher than the national average, reflecting the high demand and numerous opportunities in this fashion capital. It can range from $30,000 to over $200,000 depending on experience and niche.

7. How can models increase their hourly rate?

Models can increase their hourly rate by building a strong portfolio, networking, being versatile, maintaining their appearance, negotiating effectively, and seeking representation from reputable agencies.

8. What financial advice should aspiring models follow?